Difficulties and Countermeasures of sports event reporting in the era of financial media
Cao Bingchan

College of physical education, Hunan University of technology, Zhuzhou, Hunan

Abstract

The tide of media integration has swept all walks of life in China, and challenges and opportunities coexist in the field of sports event reporting. Using content analysis and case studies, the research object of sports event reporting is used to explore the dilemma and optimization path of sports event reporting in the era of integrated media. Reporting status: multi-subject participation in sports event reporting- multi-dimensional coverage of sports event reporting content- multiple roles intertwined sports event users- sports event reporting functions shared by multiple functions. Reporting dilemma: insufficient activity of sports event dissemination subjects- lack of depth of sports event reporting content- low degree of scientific and technological integration of sports event reporting methods- unclear ownership of sports event copyright. Optimize the path: introduce media talents to build user communities- adhere to content as king, improve the quality of reports- help technology empower and create smart sports- subdivide copyright attribution and broaden revenue channels.

Keywords: sports event report- Sports media- Event communication- Financial Media Era

Topic: Sport for development & peace