Promoting the Strategy of Rural Revitalization: How it is Possible for Grassroots Sports Social Organizations? What Can Be Done?
CHEN Congkan, WANG Sibei, Liang Ming

Center of Sports Economics and Management, Southwestern University of Finance and Economics, Chengdu 611130, China

Abstract

The implementation of the Rural Revitalization Strategy is a major strategic deployment of the Communist Party of China and the whole country. Grass-roots sports social organizations have great potential in promoting the Rural Revitalization Strategy. This paper analyzes the objective and mission of China^s Rural Revitalization Strategy by using the methods of literature and materials, and expounds the important role of grass-roots sports social organizations in promoting industrial prosperity, ecological livability, rural style civilization, effective governance and affluent life in the process of promoting China^s Rural Revitalization. Grass-roots sports organizations can activate the vitality of rural sports industry, promote the development of rural ecological sports, excavate rural traditional sports culture, improve rural sports governance, and open the door to rural sports prosperity. Further, the paper puts forward three ways to realize the strategy of promoting Rural Revitalization Strategy in China^s grass-roots sports social organizations, which are as follows: first, improve the macro layout, strengthen the top-level design and system guarantee of the development of grass-roots sports social organizations- second, focus on micro governance and improve the self-governing ability of grass-roots sports social organizations- third, give play to synergy, and create a new governance pattern of grass-roots sports social organizations for joint construction, governance and sharing. Providing more vigorous and grounded sports activities, planning better sports programs, contributing more solid sports forces, and making agriculture stronger, rural areas more beautiful, and farmers richer.

Keywords: Strategy of Rural Revitalization- Grassroots Sports Social Organization- Local Governance- Realization Path

Topic: Sports policy and development