The Realistic Dilemma and Practical Path of Female E-Sports Tournament Communication and Development under the Threshold of Hangzhou Asian Games
Liu Qi(a*)，Yuan Hong (b)

a)Shandong Sport University
b)Shandong Sport University

Abstract

The 19th Asian Games in Hangzhou will be the first Asian Games to have e-sports as an official event and to have it recorded on the national medal list. In the context of e-sports for all, female power is indispensable. Using the literature method, logical analysis method, combined with agenda setting, mimetic environment, opinion leaders, information cocoon, use and satisfaction theory and other related theoretical knowledge, the study found that: 1. Female open tournaments are single, difficult to meet the needs of the audience 2. Proliferation of Female events, and opinion leaders pushing- Suggestions: 1. multi-linked research and development of Female events 2. improve the internal institutional mechanism of Female events, 3. create a diversified media communication chain 4. strengthen the public relations of events online.

Keywords: E-sports-Tournament Communications-Female Sports

Topic: Gender and sports in Asian societies