Study on the image characteristics of the opening ceremony of the 2022 Beijing Winter Olympics
Dan Fan

Beijing Sport University

Abstract

1. The image characteristics of the opening ceremony of the Beijing Winter Olympic Games: (1) Practice the supremacy of unity.(2) Highlight cultural self-confidence.(3) Promote the humanistic spirit.(4) Shaping the image of the country.2. The era value of the opening ceremony of the Beijing Winter Olympic Games: (1) Under the current complex international situation, it has become a model of unity and cooperation between countries. (2) Promote the development of the international Olympic movement and become a model for the opening ceremony of the Olympic Games. (3) It carries a grand national memory and stimulates the patriotic spirit and national pride of the Chinese people. 3. The practical significance of the opening ceremony of the Beijing Winter Olympic Games: (1) Pay attention to the combination of Olympic culture and the local culture of the host country (city). (2) Pay attention to the rational separation of physical activities from political factors. (3) Pay attention to the creation and inheritance of Olympic heritage.

Keywords: Beijing Winter Olympics-Opening ceremony of the Olympics-Imagery features

Topic: The Olympic movement in Asia