Research on the realistic dilemma and transformation development of Chinese Super League in the post-epidemic era
liuxiang

Southwest University of Finance and Economics School of Physical Education

Abstract

Since 2019, affected by COVID-19, the development of Chinese Super League suffered heavy losses, and the league was once suspended under the theme of fighting the epidemic together with the whole nation. With the normalization of epidemic prevention and control as the background, restart the competition, get out of the predicament, develop the league, and explore the realistic predicament faced by the league, the uncertainty of investors under the club^s ^neutral name^ reform, the conflict between the national team competition and the league, how to expand the brand influence and improve the construction of referees. Through the methods of literature review and mathematical analysis, taking the epidemic prevention and control as the background and the Chinese Super League as the breakthrough point, this paper aims to improve the overall level of Chinese football and promote the high-quality development of professional sports events in China.

Keywords: Epidemic prevention and control: competition system: organization and management: sustainable development-

Topic: The COVID-19 pandemic and its impact on sports and physical education