The Path of Shaolin Kungfu^s International Dissemination from the Cross-cultural Perspective
Zhang Ming

Henan University

Abstract

Background. While martial arts enjoy the convenience of globalization, they also face many cultural collisions and challenges from different countries and cultures. In particular, the rise of protectionism in the world today can be a major impediment to the international spread of martial arts. As a leader in the international spread of martial arts, it is crucial that Shaolin Kungfu maintains its advantages and responds to the trends of the times.
Problem and Aim. The paper presents various ways of international dissemination of Shaolin Kungfu from the perspective of cross-cultural communication.
Methods. We employ the philosophical method of logical argumentation and description of various communication strategies within Shaolin Kungfu, together with an analysis and discussion of relevant literature.
Result. Practical dilemmas in the international dissemination of Shaolin Kungfu: (1) Cultural conflict: an inevitable social phenomenon when Shaolin kung fu goes global. The root of this conflict lies in the differences in the teaching and transmission of Buddhist Zen Buddhism. (2) Cultural identity: the stereotypes of Shaolin Kungfu and Wushu abroad need to be dispelled. The path of international transmission of Shaolin Kungfu: conceptual innovation- model innovation- approach innovation- brand innovation.
Conclusion. The international dissemination of Shaolin Kungfu is relatively at a bottleneck, especially because the cultural connotations behind it are not easily understood and accepted by other countries. The cross-cultural dissemination of Shaolin kungfu is of great value in expanding the international influence of martial arts, strengthening cultural and humanistic exchanges, and promoting human physical and mental health.

Keywords: cross-cultural- Shaolin Kungfu- international dissemination- Wushu

Topic: Traditional sports and physical culture in Asia