The connection between educating customers and advertising services and the impact of social media on customer loyalty
(1*)Asma Bejaoui (2)Heny Hendrayati (3)Ratih Hurriatyi

Universitas Pendidikan Indonesia

Abstract

Abstract

This article explores the relationship between educating customers through advertising services and its impact on customer loyalty, with a particular focus on the role of social media. The study aims to examine how educating customers about products or services through advertising can influence customer loyalty, and how social media platforms contribute to this process. The research design adopts a quantitative approach, utilizing surveys and data analysis to gather insights. The findings suggest that effective customer education through advertising positively influences customer loyalty, and that social media platforms play a significant role in facilitating this connection. The implications of these findings for advertising practice and future research are discussed, providing suggestions for improving the effectiveness of educational advertising and fostering customer loyalty.

Keywords: educating customers, advertising services, customer loyalty, social media

Topic: Marketing Management, Relationship Marketing, Service Marketing