A Bibliometric Analysis of Social Media and Entrepreneurship Research
Moehamad Satiadharma, Hari Mulyadi, Agus Rahayu, Lili Adi Wibowo

Universitas Pendidikan Indonesia

Abstract

This study explores how social media and entrepreneurship are connected using a method called bibliometrics. Its aim is to identify important themes and insights about the usefulness of social media in the field of entrepreneurship. The researchers used the Scopus database as their main tool to gather and analyze data. It found a total of 792 articles retrieved on May 18, 2023. To visualize and evaluate the performance of scholarly publications, a software called VOSviewer is used. The result of the study focused on author contributions, journals, countries, and the number of articles. There is an increase in the number of document publications over time. The research included contributions from various countries for instance, the United States having the highest number of documents (157), followed by United Kingdom (83 documents). The most commonly keywords used in the research ^social media^, ^entrepreneurship^, and ^social capital^, In additions, Fischer E emerged as the most cited author, with a total of 452 citations.
This research has the potential to guide future studies on the relationship between entrepreneurship and social media by providing a comprehensive overview of the current academic landscape.

Keywords: Blibiometric Analysis, Social Media, Entrepreneurship

Topic: Strategic Management, Entrepreneurship