The Effect of Service Development in Affiliate E-commerce on Purchase Intention (e-commerce shopee)
Ikke Cahyani Putri1*, Heny Hendrayati2, Ratih Hurriyati3

Universitas Pendidikan Indonesia

Abstract

Abstract There are many discrepancies between product reviews conducted by e-commerce affiliates and the actual results. The purpose of this study was to determine the effect of service development in affiliate-commerce on purchase intention. The method used is an explanatory survey for users of e-commerce services with a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The collection of research data is in the form of distributing questionnaires to users who are or have used the Shopee e-commerce application. Data analysis techniques used descriptive analysis methods, and inferential analysis used Partial Least Square (PLS) 4.0 analysis tools. The results of this study interpret that all indicators on service development and affiliate e-commerce variables have a significant effect on purchase intention. The implication of this research is that it can be a consideration for companies to optimize the quality of affiliate services in accordance with good service standards so as to increase sales.

Keywords: Keyword : service development, affiliate, e-commerce, purchase intention, Shopee.

Topic: Marketing Management, Relationship Marketing, Service Marketing