Conceptual Model for Digital Startup Policy to Accelerate the Success Rate in Indonesia
Sonny Hendra Sudaryana, Budisantoso Wirjodirdjo, Agus Windrarto

School of Interdisciplinary Management and Technology, Institut Teknologi Sepuluh Nopember

Abstract

Nowadays, Indonesia is among the top five countries with the most, it is marked by the growing number of digital startup companies and the increasing number of company valuations. The digital economic contribution mainly played by the digital startup ecosystem accounted for about 5.7% in 2021 and it is expected to reach 18% in 2030. However, the current success rate of Indonesia^s digital startups is low, which only accounts for about 1% - 5%. Therefore, there is a need to increase the success rate of digital startups to increase their contribution to economic growth through government policy and interventions. Thus, this research is to develop the conceptual model for digital startup policy to increase the success rate. This study combined secondary data analysis through a systematic literature review (SLR) and primary data analysis through in-depth interviews. The conceptual model is developed based on the success factors that influence the success of digital startup companies in Indonesia. Moreover, the analysis will be based on Indonesia^s digital startup life cycle (seed stage, early stage, growth stage, and expansion stage) and the level of analysis (micro level, meso level, and macro level.

Keywords: Conceptual Model, Digital Startup Success Rate, Digital Startup Policy

Topic: Innovation, Operations, IT Management and Supply Chain Management