Study of Pro-Social Behavior of Young Netizens: Drivers of Religiosity, Social Support, Empathy and Self-Efficacy
Endang Komesty Sinaga , Edi Suryadi

Politeknik Pariwisata NHI Bandung
Email : enk[at]stp-bandung.ac.id

Abstract

Prosocial behavior has attracted the attention of social researchers to study this more creatively. This study aims to measure the influence of factors shaping the pro-social behavior of young netizens by offering the construct of subjective well-being, which is formed by the encouragement of religiosity, social support, empathy and self-efficacy. From survey activities to active social media users aged 18-25 years as many as 188 respondents, this study has conducted an analysis with the SEM-PLS approach- the results of which are support for offering a model of forming prosocial behavior except in the aspect of empathy. This study is useful for the enrichment of social behavior theory and internet citizens.

Keywords: Pro-social behaviour, subjective well-being, religiosity social support, self efficacy

Topic: Organizational Behavior, Leadership and Human Resources Management