PROFITABILITY, STOCK PRICE, FIRM VALUE, POST PANDEMIC COVID 19
Wiara Sanchia Grafita Ryana Devi(a*), Nugraha(a), Ikaputera Waspada(a), Maya Sari(a), Nurul Afifah(b), Agus Rahayu(a), Lili Adi Wibowo(a)

a)Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
b) Prodi Perpajakan, Politeknik Bosowa
Jalan Kapasa Raya No.23 Kapasa Kecamatan Tamalanrea, Daya, Kec. Biringkanaya, Kota Makassar, Sulawesi Selatan 90245, Indonesia
*wiarasanchia[at]upi.edu

Abstract

This study statistically examines the effect of profitability and stock prices on firm value and the effect of profitability on stock prices using data from service sector companies in the tourism line during the post-Covid-19 period. Data processing using the EViews application.
This study statistically examines the effect of protibality and stock prices on firm value and teh effect of profitability on stock prices using data from service sector companies in the tourism line during the post Covid 19 period, data processing using Eviews application. This research was conducted at 41 consumer cyclical actor companies with the consumer services sub-sector using data for the first and second quarters of 2021 from the Indonesia Stock Exchange.
Based on the data obtained, the R-Square value is 0.18 or 18%, which indicates that profitability and stock price have an effect of 18% on company size.

Keywords: Profitability- Stock Price- Firm Value- Covid 19

Topic: Financial Management and Accounting