From Farming to the Dining Table: Exploring Agrotechnopreneurship in the Food Business
Rina Madyasari (a*), Herdiyanti (b), Ari Arisman (c*), Sahrona Harahap (d)

a)* Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia
*rinamadyasari[at]uncip.ac.id
b) Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia
c) Faculty of Economics and Business, Universitas Perjuangan , Tasikmalaya, Indonesia
ariarisman[at]unper.ac.id
d) Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia

Abstract

Agrotechnopreneurship adopts technologies in agricultural practices, such as the use of sensors and remote monitoring. The study aims to explore the role of agrotechnopreneurship in the food business, from farming to the dining table. This study identified trends, innovations, challenges, and opportunities related to agrotechnopreneurship in the food business. The research method used involves a comprehensive library study to gather information related to the concept of agrotechnopreneurship, the implementation of technology in the food supply chain, and its impact on efficiency, sustainability, and added value for consumers. Research results show that (1) agrotechnopreneurship has great potential for transforming food business processes. Implementation of technologies such as IoT, big data analytics, artificial intelligence, and image processing can improve production efficiency, improve monitoring and prediction systems, and improve food quality and safety. (2) Agrotechnopreneurship provides opportunities to improve the accessibility of agricultural products, improve environmental sustainability, and provide added value to consumers through product innovation and better consumer experiences. The study also identified several challenges that need to be addressed, including limited access to technology, a lack of expertise and understanding among farmers, and non-supportive policies. In this context, the study provides policy recommendations to encourage the adoption of agrotechnopreneurship in the food industry. In addition, this research can provide valuable insights for business actors, stakeholders, and decision makers to understand the potential and benefits of agrotechnopreneurship in advancing food from farming to dining tables, as well as accelerating the transformation of the food industry towards sustainability and innovation.

Keywords: Agrotechnopreneurship, Farming, Food business

Topic: Strategic Management, Entrepreneurship