Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction
Rivaldi Arissaputra (a,b*), Ratih Huriati (a), Bambang Widjajanta (a), Mokh Adib Sultan (a), Vanessa Ghafar (a)

a) Universitas Pendidikan Indonesia
b) Universitas Aisyiyah Bandung
*rivaldiarissaputra[at]unisa-bandung.ac.id

Abstract

The topic discussed in this study is the influence of Halal Tourism in the West Java region on Tourist Satisfaction, with Religiosity as a moderating variable based on Muslim tourists perspectives. The number of respondents in this study was 390, using the purposive sampling technique. Data was obtained by distributing questionnaires measured by Likert and analyzed using path analysis techniques to determine the direct effect of Halal Tourism on Tourist Satisfaction. This study also wants to see how Religiosity affects the relationship between Halal Tourism and Tourist Satisfaction as a moderating variable. The results of this study indicate that Halal Tourism have a significant positive impact to Muslim tourist satisfaction, and The Religiosity of Muslim tourist does not moderate the effects of Halal Tourism on Muslim tourist satisfaction.

Keywords: Halal Tourism- Religiosity- Tourist Satisfaction- Marketing Tourism

Topic: Marketing Management, Relationship Marketing, Service Marketing