Economic Development Strategy For Social Institutions Using Android-Based Applications
Erik Sopian (a*), Agus Rahayu (b), Puspo Dewi Dirgantari

Universitas Pendidikan Indonesia, Jalan Dr. Setiabudi No. 229 Bandung 40154, Indonesia

Abstract

A range of marketing strategies and digital media are used in digital marketing, which is all marketing activities that involve electronic devices or the internet. This allows us to interact with potential customers who spend time online. The purpose of this research is to make it simpler for customers to find out online information about experience users have in consuming products or brands, with the main goal being to reach customers and can result in profit. With the development of the times that prioritize technology, the author took the initiative to make the most of using marketing media effectively, specifically by implementing Andoird Application to gain the profit of social foundation.

Keywords: Strategy, Marketing, Economy, Development, Social

Topic: Strategic Management, Entrepreneurship