Revolutionizing Small Business: Green Marketing Strategies for Creative Industries
Sri Sudiarti,Ari Arisman, Ardiansyah

Universitas Cipasung Tasikmalaya
Universitas Perjuangan
Universitas Cipasung Tasikmalaya

Abstract

This research aims to explore and propose green marketing strategies to revolutionize small businesses in the creative industries of Tasikmalaya. With the growing concern for environmental sustainability, small businesses in the creative industries have a unique opportunity to adopt green practices and incorporate them into their marketing strategies. Tasikmalaya, known for its vibrant creative sector, provides an ideal context to examine the potential for revolutionizing small businesses through green marketing. The research adopts a qualitative approach, combining in-depth interviews, case studies, and analysis of secondary data related to green marketing and the creative industries in Tasikmalaya. The data collected will be analyzed using thematic analysis to identify current marketing practices, environmental challenges faced by small businesses, and potential strategies for integrating green marketing into their operations. The findings of this research will shed light on the current state of green marketing adoption among small businesses in the creative industries of Tasikmalaya. It will identify the barriers and drivers for implementing green marketing strategies. By incorporating green marketing, small businesses can differentiate themselves in the market, attract environmentally conscious consumers, and contribute to the overall sustainability goals of the creative industries in Tasikmalaya.

Keywords: revolutionizing small businesses, green marketing, creative industries, environmental sustainability, marketing strategies

Topic: Marketing Management, Relationship Marketing, Service Marketing