|
The Influence of Locus of Control,Motivation, and Family Environment on Student Entrepreneurial Interest Based on West Java Universitas Pendidikan Indonesia Abstract This study aims to determine the effect of interest in entrepreneurial intentions. This research is a survey at Bandung and West Java university students. The sample used was undergraduate students and 100 respondents were selected using the purposive sampling method, which is a sample selection technique where an individual chooses a sample based on a personal assessment of some appropriate characteristics of the sample members. The instrument having a good score in reability and validity test.The final score of non-parametric test analysis define that the data is corelated between dependent variable and independent variable Because of the score is less than 0,05 and corelation coefficient is close to 1.00. Keywords: Entrepreneurial Interest, Motivation, Family Environment, Locus of Control Topic: Marketing Management, Relationship Marketing, Service Marketing |
| GCBME 2023 Conference | Conference Management System |