Analysis of Increasing MSME Marketing Performance Through Efforts to Increase the Competitiveness of MSMEs that Create Local Values
Hartelina, Reminta Lumban Batu, Nanda Puspitasari

Universitas Singaperbangsa Karawang

Abstract

Value creation is the right strategy that is implemented in Karawang Regency SMEs to be able to increase competitiveness of SMEs. The more MSMEs create value in their operational activities, the higher their competitiveness so that they can have an increasing impact on the marketing performance of MSMEs. The formulation of the problem in this study is to find out how much influence value creation has on the competitiveness of SMEs. This study aims to analyze data and information on SMEs^ value creation and competitiveness in Karawang Regency. This type of descriptive verification research uses explanatory surveys and cross-sectional methods by collecting primary data through a questionnaire.

Keywords: Value Creation, Competitiveness, Marketing Performance, Small and Medium Enterprises

Topic: Marketing Management, Relationship Marketing, Service Marketing