The Trend of Transaction on E-Commerce by Millenial Generation Wayan Eny Mariani(a*), Ni Made Ayu Dwijayanti(b), Wayan Tari Indra Putri(c)
a) Polytechnic State of Bali
Kampus Bukit, Jimbaran, South Kuta, Badung Regency, Bali 80364
b) Accounting Department
Abstract
Technological developments in the digital era have made internet use a necessity for society. Buying and selling activities that used to be carried out directly between buyers and sellers in real stores have now shifted to e-commerce. E-commerce is a combination of conventional business processes with information technology where sellers and buyers can carry out transactions as in the real world.
Data on page visits to several e-commerce sites in the fourth quarter of 2022 shows an increase every month from October-December 2022. Students are a part of society that is in the millennial age range. The various conveniences offered by e-commerce are certainly an attraction for students to make transactions online.
This study aims to analyze the level of trust and interest in transacting in e-commerce. The subjects of this study were students of the Bali State Polytechnic in Accounting Department. This study uses an associative quantitative approach using questionnaires and interviews.
