MOTIVATION FACTORS OF STUDENTS VISITING BANDUNG AS EDUCATION TOURISM Putri Rizki Amelia1), Izmi Munauwarah 2), Elly Malihah3), Rini Andari4)
Program Magister Pariwisata, Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No 229, Bandung
Abstract
Educational tourism is part of the current tourism industry. To increase tourism development, educational tourism programs can be a tool to improve national tourism. Educational tourism is a special interest tour for students who want to get a learning process when visiting a tourist spot, one of which is Bandung. Bandung has become one of the tourist attractions that offer educational tours for family tourists and child tourists. This study aims to identify the factors that influence the motivation of tourists to visit Bandung as an educational tour. The method used is a quantitative descriptive research method based on data obtained through a questionnaire. The data analysis technique used by the author is factor analysis. The results of this analysis are expected to become additional new references in the field of factor analysis of educational tourism motivation which has not been studied much so far so that it can be used as a reference in future research as well as for managers of educational tourism destinations in developing marketing strategies aimed at students.
Keywords: Motivational Factors, Educational Tourism, Students
Topic: Organizational Behavior, Leadership and Human Resources Management
