The Influence of Entrepreneurship Ecosystem Toward Trust-Building Process of Garut Burayot Center, Indonesia Dini Turipanam Alamanda (a*), Ayuni (a), Wati Susilawati (a), Intan Alya Khoerunnisa (a)
a) Faculty of Economics, Garut University, Indonesia
*manda[at]uniga.ac.id
Abstract
Trust is an important factor that can encourage MSMEs to join clusters. One of the MSME centers that have the potential to develop into clusters is the Burayot center located in Garut Regency, West Java, Indonesia. The purpose of this study is to analyze the influence of the entrepreneurial ecosystem on the process of building trust in the Garut Burayot Center. The entrepreneurial ecosystem is vital in facilitating business growth and development in the center. This study used a quantitative research method in which the questionnaire used as a data collection instrument. The research sample was a saturated sample of 40 MSME entrepreneurs from the Garut Burayot Center. The data were then analyzed using PLS-SEM with the help of SmartPLS 4.0 software. The results show that entrepreneurial ecosystem has significantly influences the trust-building process in the Garut Burayot Center. Conducive environmental factors, solid institutional support, and good interaction between stakeholders are essential factors that help build trust between business actors at the Garut Burayot Center. The findings from have important implications for stakeholders in the Garut Burayot Center and similar industrial centers. Improving the entrepreneurial ecosystem and strengthening the trust-building process can effectively drive business growth and success in small and medium industrial centers such as Garut Burayot Center.
Keywords: Cluster industry- MSME- Trust-building process- Entrepreneurship- Business ecosystem
