Perceived Enjoyment and Perceived of Usefulness to Mobile Payment Users Continuance Intention Emi Amelia (a*)(b),Ratih Hurriyati (a), Bambang Widjajanta (a), Agus Rahayu (a),Lili Adi Wibowo (a), Vanessa Gaffar (a), Disman (a), Mokh.Adib Sultan (a), Christianingrum (a),
a) Faculty of Economy and Business, Universitas Pendidikan Indonesia, Setiabudi Street No. 229 Bandung, Indonesia
b) Institut Budi Utomo Nasional Majalengka, Indonesia
Abstract
This study aims to analyze the effect of perceived enjoyment and perceived usefulness on continuance intention in mobile payment users. Data was collected through a questionnaire which was distributed to 150 respondents using the mobile payment application. Data were analyzed using multiple regression with the help of SPSS 24 software. The results showed that perceived enjoyment and perceived usefulness had a positive and significant effect oncontinuance intention. This indicates that the higher the level of perceived enjoyment and perceived usefulness felt by the user, the higher the user^s desire to continue using the application. Therefore, mobile application developers must pay attention to aspects that can increase the user^s perceived enjoyment and perceived usefulness order to increase the
user^s intention to continue using the application.
Keywords: Perceived Enjoyment, Perceived of Usefulness, Continuance Intention.
Topic: Marketing Management, Relationship Marketing, Service Marketing
