Social entrepreneurship intention in the perspective of innovation, risk taking and entrepreneurial attitude Kurjono, Katiah, Asep Ridwan Lubis
Universitas Pendidikan Indonesia
Abstract
Abstract
The purpose of this study was to examine the influence of innovation, risk-taking and entrepreneurial attitudes in increasing students^ social entrepreneurial intentions among students at the Indonesian University of Education (UPI), Bandung. The theory used in this study is the Theory of Planned Behavior (TPB) from Ajzen. The study uses a quantitative design with a survey method of explanatory research that seeks to explain the influence of the factors that determine social entrepreneurial intention. The population is UPI Bandung students from all faculties. Data collection using a questionnaire. The data analysis technique used is descriptive statistical analysis to describe the variables studied, while the inferential statistical analysis technique for testing hypotheses uses path analysis. The results of the study show that innovation, risk-taking tendencies and entrepreneurial attitudes have a positive effect on social entrepreneurship intentions. Entrepreneurial attitude has the most dominant effect on social entrepreneurial intentions. Based on the results of the study, it is suggested to improve innovation indicators, namely attending new project launches, tendency to take risks, namely indicators of not being afraid to invest, entrepreneurial attitude, namely indicators of satisfying social entrepreneurs and social entrepreneurial intentions, indicators of fondness for planning.
Keywords: Please Just Try to SubKeywords: social entrepreneurial intention, taking risks, innovation, entrepreneurial attitudemit This Sample Abstract
