A CASE STUDY OF ASSESSING EMPLOYEE ENGAGEMENT LEVEL IN PT 372 KOPI INDONESIA Hasna Rahmi Azzahra
Institut Teknologi Bandung
Abstract
The food and beverage service industry is growing rapidly in Bandung region over the past ten years. The industry itself is a customer-focused industry. In this regard, employees are a valuable asset for a company. Therefore, it is important for a company to have employees that are engaged to their workplace. The ability of engaged employees to assist the business in numerous ways, particularly with regard to sustainability, has also been demonstrated. As a holding company that was founded in 2017, PT 372 Kopi Indonesia manages six branches of cafe located in Bandung and Cimahi. During interview, the human resources manager stated that the company had never conducted an employee engagement assessment to measure employee engagement to the company since it did not have the tools, while measuring employee engagement considered to be important for company in improving its overall performance. Aon Hewitt model of employee engagement was chosen by the researcher to measure employee engagement because it can identify the facets of employee engagement consisting of ^say, stay, strive.^ The model can also determine which drivers influence an employee^s engagement or disengagement. A likert scale-based questionnaire was distributed to 122 employees as part of the research^s quantitative methodology. The study^s findings indicate that 81% employees of PT 372 Kopi Indonesia are considered to be highly engaged, with a total average of 80% employees that represents ^say, stay, strive.^ In addition, diversity and inclusion is a driver that influences employee to be engaged with a value of 92.37.
Keywords: Aon Hewitt, Employee Engagement, Food and Beverage Service Industry
Topic: Organizational Behavior, Leadership and Human Resources Management
