Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia Ahmad Sugiono1*, Agus Rahayu2, Lili Adi Wibowo3
1Student of Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: ahmadsugiono[at]upi.edu
2Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: agusrahayu[at]upi.edu
3Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: liliadiwibowo2021[at]gmail.com
Abstract
This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS4.0 software to analyze the impact of Incoterms and related resources on competitive advantage. The research data was obtained by disseminating online questionnaires through social media. The questionnaire was designed using a Likert scale of 5. The respondents used in this study were Freight forwarder companies determined through simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the influence of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research^s theoretical implication is that Freight forwarder companies^ management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage.
