Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum Dini Mustika Buana Putri, Ratih Hurriyati, Bambang Widjajanta, Puspo Dewi Dirgantari
Universitas Pendidikan Indonesia
Abstract
This study examines factors leading to visits at the Museum of Balai Kirti - Bogor in Indonesia. The variables studied
are service quality, destination image, perceived value and customer satisfaction which are believed to play an
important role in influencing re-visit intention at the Museum of Balai Kirti with 200 respondents consumers (or
visitors) at the Balai Kirti Museum. A questionnaire has been used as a data collection technique with the help of SEM
(Structural Equation Modeling) for data analysis, using AMOS software version 24. This study shows that the
intention to re-visit Balai Kirti Museum has a significant impact on service quality, destination image and customer
satisfaction. In addition, the perceived value have no significant effect on the intention to re-visit the Balai Kirti
Museum.
Keywords: Service Quality, Destination Image, Perceived Value,Customer Satisfaction, Re-Visit Intention
Topic: Marketing Management, Relationship Marketing, Service Marketing
