THE IMPORTANCE OF SPORTS ORGANIZATION LEADERSHIP: CONTENT ANALYSIS OF INDONESIAN TABLE TENNIS ON YOUTUBE SOCIAL MEDIA
Shodiq Hutomono and Slamet Santoso

Universitas Tunas Pembangunan Surakarta

Abstract

One of the main success factors in coaching athletes is the existence of sports organizations that act as protectors and coaches in optimizing the achievements of these sports athletes. This study aims to obtain a profile of the role of Indonesian table tennis sports organizations in fostering and improving the achievements of their athletes and their influence on athletes to be able to perform optimally. This study looked deeply at the words of national athletes (former and still active) such as Rossy Dipoyanti, Ling Ling Agustin, Anton Suseno, Yon Mardiyono, and Vicky Supit which were broadcast on Youtube social media. The collected data will be analyzed using Takiteksa (Critical Analysis Technique of Communication of Interpretation of Axial Texts). The results of this study inform that there has been a dualism of leadership in the national table tennis sport for approximately 10 years and its direct influence on the damage to the achievements of athletes as well as their financial condition. Following up on the findings of this study, it is hoped that the role of the government will actively ^reunite^ the dualism of leadership for the realization of a better future for table tennis in the country.

Keywords: SPORTS ORGANIZATION, LEADERSHIP, TABLE TENNIS

Topic: Sports Management