SPORTEMBER PROGRAM AS A COMMUNITY MOTIVATIONAL CAUSA DOING RECREATIONAL SPORTS Dedi Kurnia (a*), Sri Marini (b), Lu^luwatin Rosdiana Aprilia (b)
a)Physical Education, Health and Recreation Study Programs, STKIP Pasundan
Jalan Permana 32B, Cimahi 40512, Indonesia
b) Hospitality Study Program, NHI Bandung Tourism Academy
Jalan Raya Lembang 112, Bandung Barat 40391, Indonesia
Abstract
Sports and tourism are currently becoming a trend that has a particular niche market. From certain market segments, it is expected that the multiplier effect is dominant for other economic activities. Sportember is a program of a tourist destination in The North Bandung Area that offers sports programs as well as its facilities namely field and facilities, instructor, sports guide, and assistance for several sports activities. Such sports activities include bike, running, yoga, fun archery, martial arts, and so on. The program is inseparable from the current public interest in sports and from that interest raises the motivation of the community to do recreational sports. The purpose of the research is to find out the motivation of the community to do recreational sports through the Sportember program in the North Bandung area in 2020. With sportember program is expected to increase and trigger people^s motivation in doing recreational sports. This research method uses a mixed method. The research site is North Bandung Area. The population of this study is visitors to the tourist area of North Bandung precisely Hotel & Resort Sindang Reret Cikole. From that population, 100 respondents were sampled. The instrument used in the study was a questionnaire. The variable indicators of motivation in this study are intrinsic and extrinsic. Intrinsic sub-indicators include- exercise, maintain health, refresh, eliminate saturation. While the sub-indicators of extrinsic are- friends, location, cost, weather, and government roles. The analysis used is a descriptive analysis of the percentage. The result of the study is that the motivation of the community towards recreational sports through the Sportember program in the North Bandung area has a percentage of 72%, so it can be concluded that the motivation of the community towards recreational sports through the Sportember program in North Bandung area is quite high.
Keywords: Community Motivation- Recreational Sports- Sportember-
