Research on the Current Situation, Problems and Development Path of China^s Sports Goods Export Trade to ASEAN Lijie Jin-Bai Li
School of Kinesiology and Health Promotion, Dalian University of Technology, Dalian 116024, China
Abstract
ASEAN is an important trading partner of China, the world^s largest exporter of sporting goods, and has great market potential. Based on the trade data in the United Nations trade database (UN COMTRADE), this paper uses the research methods of literature, logical analysis and mathematical statistics to sort out the current situation of China^s sports goods export trade to the ASEAN in the past five years (2016-2020), discuss the existing problems in the current trade process, and propose corresponding solutions, with a view to promoting the development of China^s sports goods export trade to ASEAN. The research conclusions are drawn: first, China^s sports goods exports to ASEAN are growing rapidly on the whole, and ASEAN^s position in China^s sports goods export market is becoming more and more important. Second, China^s exports of sports goods to ASEAN are relatively abnormal, and the proportion of sports equipment in the export products is too high. Third, China^s exports of sports goods to ASEAN differ significantly from country to country, and trade development is uneven. Based on this, the following development ideas are put forward: first, China should pay full attention to the important position of ASEAN in the international market of China^s sporting goods exports, increase the input of trade resources to ASEAN, and further expand the export of sporting goods to ASEAN. Second, China should optimize the export product structure of sports goods to ASEAN, appropriately expand the export of sports shoes and clothing products, and alleviate the problem of abnormal export category structure. Third, China should focus on the heterogeneity and differences among ASEAN countries, adopt measures according to local conditions and circumstances, and promote balanced trade development.
