Theoretical Analysis on the Construction of Wushu International Promotion Model from the Perspective of ^One Belt and One Road^ Peidong Yan Hao Hong
Wushu College of Henan University
Abstract
Wushu is an excellent representative of Chinese national sports, a representative symbol of Chinese traditional culture and an internationally renowned brand of cultural exchanges between China and foreign countries. The ^Belt and Road^ is an important strategic platform for China^s continuous opening to the outside world. It is a great practice to build a community with a shared future for mankind. The popularization of Wushu in the Belt and Road region has brought new opportunities for the international promotion of Wushu. At the same time, it also provides cultural interaction for people-to-people bonds in the ^Belt and Road^ region, strengthens the social foundation, and promotes the implementation of national strategies.
The promotion of Wushu requires systematic effectiveness, and scientific promotion must rely on a certain promotion model. Using the methods of literature materials, expert interviews, Delphi method, text analysis and other methods, combined with the actual situation of the Belt and Road Wushu promotion, the international promotion model of the Belt and Road Wushu is constructed, which includes 6 elements, namely promoters, promotion content, promotion methods, promotion audience, promotion effect, promotion environment. It also studies the theoretical basis, construction principles, constituent elements and operation mechanism of the international promotion model of Wushu from the perspective of ^One Belt and One Road^.
Keywords: Wushu promotion- One Belt One Road- Promotion Mode
Topic: Traditional sports and physical culture in Asia
