Research on Live broadcast of aerobics from the perspective of interactive ritual chain -- Taking TikTok as an example Zhang Ziwei- Zhang Zhen*
College of Physical Education and Health, East China Normal University
500 Dongchuan Road, Minhang District, Shanghai, China
zoe5511[at]qq.com
Abstract
With the progress of mobile Internet technology and the diverse development of media forms, people^s enthusiasm for home fitness is rising. The restriction of real physical space is broken, and users can interact in the same virtual space through the App, realizing the virtual body-involved.At the same time, with the normal development of epidemic prevention and control, outdoor exercise has been forced to turn to online following, which brings opportunities for the popularity of live aerobics.The live room has become a space for people to meet and communicate, and users can establish a highly close cooperation and sharing relationship, and constantly promote the continuous information exchange and social interaction in the group in the emotional infection, and create value in the interaction and sharing.Taking the representative TikTok as an example, based on the perspective of interactive ritual chain of Randall Collins, this paper analyzes the ritual elements of aerobics live broadcast that became popular in the post-epidemic era, the interactive behavior between anchors and viewers, and the emotional association generated through interaction.
Keywords: interactive ritual chain- Live broadcast of aerobics- TikTok
