Opportunities and Challenges: Research on the high-quality development of sports brand events from the perspective of domestic and international double circulation Yeyang Liuli Shenwei
Anhui Normal University Institute of Physical Culture
Abstract
Research on the development direction and path of high-quality domestic brand competitions under the background of both domestic and international double circulation. The research concludes that: In the double-cycle perspective, the development of domestic and foreign sports events shows a trend of growth and decline. Many domestic sports brand events have entered a new period of development opportunities, and have formed a mature development model and system, but compared with the development of foreign old sports events, they can still be intelligent and intellectualized through technology. The organization coordination and the management of power and responsibility are further upgraded, and through the combination with the city^s regional cultural brand, the unique national sports event brand is formed, and the development of domestic sports brand events is strengthened.
