Study on the dilemma and development trend of the sports industry under the COVID-19 epidemic Ming Lou
Henan university
Abstract
As an emerging industry in the sports industry, the outbreak of COVID-19 inevitably affects the operation and development of the sports industry. Therefore, this paper aims to explore the difficulties faced by the sports industry since the outbreak of the epidemic, as well as the development opportunities and approaches of the sports industry, in order to provide valuable reference for the development and construction of the sports industry under the epidemic. Method: This paper mainly uses the method of literature and logical analysis. Results: (1) The sports competition performance industry was forced to suspend. (2) Limited development of fitness and leisure industry. (3) The operation of sports tourism is almost stagnant. (4) The sports lottery industry suffered a heavy blow. Conclusion: (1) Due to the loss caused by the epidemic, the pressure of sports events and industrial marketing has increased sharply, and e-sports has risen rapidly, becoming a new inflection point in the development of sports events and industries.(2) Sports events and tourism and leisure industries will rebound in a ^retaliatory^ manner under the pandemic, and the majority of the public will become aware of their physical awareness, leading to the outbreak of mass fitness in a certain range.(3) The sports lottery industry brings forth the new through the old, strengthens the precision marketing, promotes the market segmentation, and maintains the market vitality while giving play to the public welfare nature. (4) The epidemic will become an opportunity for the integrated development of the online and offline sports industry, which will boost the integrated development of the sports industry.
