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Conference Management System
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Evaluation of Traffic Demand Management Measures for Large-scale Sports Events----Taking the Chengdu Universiade as An Example
Yu Qiao (a*)

a)School of Physical Education, Southwest Jiaotong University,
Chengdu Sichuan, 611756, China.
*qiaoyu[at]my.swjtu.edu.cn


Abstract

Background:Implementing traffic demand management(TDM) during large-scale sports events can relieve traffic pressure and ensure the success of large-scale sports events.However, due to the non-repeatability and special significance of large-scale sports events, it is necessary to evaluate these measures reasonably before implementation.
Objectives:To explore the attitudes of Chengdu residents towards various TDM measures. Provide a reference for the formulation and evaluation of TDM measures for the Chengdu Universiade and future large-scale sports events.
Methods:A questionnaire survey was conducted among Chengdu residents (n=205) using the Chengdu Universiade Traffic Demand Management Measures Questionnaire.
Results:(1) Among participants who own a car, 64.94% of those surveyed supported the restriction of car traffic.(2) Among the respondents who oppose the holiday of opening and closing ceremonies, 61.9% believed that this measure would lead to a decline in the economic benefits of enterprises.(3) 33.34% of self-employed businesses opposed the flexible working system, which was much higher than other occupations(4) Most of the respondents held a supportive attitude towards TDM measures.
Conclusion:The public has a high degree of acceptance of most TDM measures,such as car restrictions,flexible working systems,and free public transport.These measures can relieve traffic pressure,which is consistent with the practical experience of previous large-scale sports events.But these measures also have shortcomings,such as the opening and closing ceremonies holiday may lead to a decline in economic benefits.The successful implementation of TDM measures during large-scale sports events requires not only consideration of the advantages and disadvantages of the measures themselves,but also a strong public base.

Keywords: Traffic Demand Management-Measure Evaluation-Chengdu Universiade

Topic: Mega sporting-events

Plain Format | Corresponding Author (Yu Qiao)

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