Research on Marketization of Chinese CBA Professional Basketball League Zhang Han
Hennan University
Abstract
This study adopts the methods of literature, questionnaire, logical analysis and mathematical statistics. Through SWOT analysis of the market-oriented development environment of CBA League, and Research on the market-oriented development status of CBA league from the three perspectives of event operation, business operation and brand development, it is concluded that the factors hindering the market-oriented development of CBA league are immature League operation mechanism, the residual administrative force, the relevant market resources have not been fully developed, the competition level is relatively low, the brand influence is insufficient, and the internationalization level is low, Through the comparative study of NBA and CBA, it is concluded that promoting the marketization of CBA League should be carried out from the perspectives of improving the talent team construction, innovating the player training mechanism, creating the characteristic league culture, deepening the management system reform, strengthening the League brand construction, and developing the international market.
Keywords: Key words: Chinese basketball- Professional league- Marketization
