Impact of the CPVID-19 pandemic on the development of sports ----Take China as an example HE QIAO (a*)
Tiyuguan Road, Dongcheng District, Beijing, China
100061， he1436087363[at]163.com
Abstract
Abstract: The epidemic situation in COVID-19 has brought a huge health crisis to people all over the world, and it has also brought a heavy blow to sports undertakings. The upsurge of mass fitness and sports industry came to an abrupt end in the post-Olympic era. The epidemic situation in COVID-19 is a double-edged sword for the development of global sports. How to seize this opportunity and make sports develop better is the key issue that all countries pay attention to at present. This study attempts to analyze the influence of COVID-19 epidemic on sports development from the perspective of critical thinking, and take China as an example to analyze the coping strategies of sports development in China under the normalization of epidemic situation. The main methods are literature review and logical reasoning. The results are as follows: 1. The impact of COVID-19 epidemic on school physical education: the main body of the integration of sports and education is single, and it is difficult to realize the value of school physical education by emphasizing policies but neglecting implementation- 2. The impact of COVID-19 epidemic on mass sports: the integration of sports and medicine has a long way to go, paying too much attention to sports and events themselves, but ignoring the basic function of sports for health, and relying only on the government^s single main body and administrative instructions- 3. The impact of COVID-19 epidemic on competitive sports: training and competition suffered double squeeze, and most sports events around the world were forced to suspend, postpone or cancel, and many athletes were diagnosed, which indicated that global sports events entered a state of emergency- 4. The impact of the COVID-19 epidemic on the sports industry: many industries are facing huge impact, the national sports competition and performance industry is almost completely suspended, many important international events held in China are postponed, cancelled or relocated, and the sports fitness and leisure and venue service industries have experienced a cliff-like decline in passenger flow or even closed down, so the sports education and training industry has to stop offline activities completely. The cost of sporting goods manufacturing industry is rising and the sales of sporting goods are blocked, which leads to the closure of most stores, and the pressure of the retail industry is huge, which increases the risk of layoffs in the sports manufacturing industry. 5. The impact of COVID-19 epidemic on sportsmen: the cost and risk are increasing day by day, and it is difficult for the event owners to coordinate the running time of the event, and it is more difficult to approve the event. The revenue of the event executors is reduced and the sponsorship is lost due to the suspension of the event, and the direct participants of the event will be blocked from participating in the event, their health is threatened, and their training and preparation plans are forced to change. 6. The main coping strategies of China^s sports development: policy support, injecting driving force into sports development, renewing health concept, providing impetus for sports development, integrating development, strengthening endogenous power for sports development, optimizing digital technology, and adding creativity for sports development. Conclusion: COVID-19 epidemic has a great impact on global sports, but if we can seize the opportunity, form a joint force from the government, enterprises and individuals, and pay attention to reshaping the sports consumption scene in the post-epidemic era to meet the challenge, we can add value to sports, thus promoting the further development of sports and benefiting the global human beings.
