PUBLIC RELATIONS MANAGEMENT IN INCREASING PUBLIC TRUST AT MUTIARA BARU ISLAMIC HIGH SCHOOL, BEKASI CITY
Baharuddin,Ibnu Muthi, Pauzan Haryono, Angga Dwi Putra

Islam University 45 Bekasi, Indonesia

Abstract

Based ion iinitial iobservations imade iby iresearchers, ithe iinstability iof ithe iups iand idowns iof istudent iadmissions irequires ithe iPublic iRelations iof iIslamic iHigh iSchool iMutiara iBaru iBekasi iCity ito iincrease iPublic iTrust. iThis itype iof iresearch iis idescriptive iwith ia iqualitative iapproach. iData icollection imethods iused iin ithis istudy iwere iobservation, idocumentation iand iinterviews. iAnalysis iof ithe idata iused iis ito icollect, ireduce, ithen ipresented ito idraw iconclusions.The iresults iof ithis istudy iare i(1) iPublic irelations imanagement iwhich iis icarried iout iincludes ifour iaspects iof imanagement, inamely iplanning, iorganizing, iimplementing iand ievaluating iwhich ihave iall ibeen ifulfilled iand irun iwell iand imaximally. i(2) iBarriers ior iobstacles ithat ioccur iin ithe iefforts iof iPublic iRelations ito iincrease iPublic iTrust iare idivided iinto iinternal ifactors iand iexternal ifactors. iInternal ifactors icome ifrom ifunding iand ihuman iresources. iExternal ifactors icome ifrom icompetition iwith iother ischools iwhich icontinues ito igrow iand idevelop, i(3) iThe istrategy icarried iout iby ithe iDeputy iPrincipal ifor iPublic iRelations ito iovercome iobstacles ior iobstacles ithat ioccur ithere iare isix istrategies icarried iout.

Keywords: management, public relation, public trust

Topic: Education for sustainable development

Plain Format | Corresponding Author (Baharuddin Baharuddin)

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