Encouraging Green Entrepreneurial Intention Through Green Economy And Green Entrepreneurial Orientation Desak Nyoman Sri Werastuti, Anantawikrama Tungga Atmadja, Lucy Sri Musmini, I Made Pradana Adiputra
Universitas Pendidikan Ganesha
Abstract
In line with the agenda sustainable development goals (SDGs) 2030 as well as the G-20 presidency in Indonesia, a study was carried out related to entrepreneurship learning in tertiary institutions. The aim of the research is to explore the relationship between green economy, green entrepreneurial orientation to green entrepreneurial intentions among students. Educational institutions as stakeholders are responsible for organizing entrepreneurship learning in line with the global community^s commitment to dealing with climate change and achieving sustainable prosperity. This study involved 175 business school students in Bali using convenience sampling. The results show a direct effect green economy and green entrepreneurial orientation to green entrepreneurial intentions as well as formed a mediating effect through green entrepreneurial orientation. The significance of the three variables form green triangle model so that it can be considered as the basis for environmentally friendly entrepreneurship learning mechanisms. Efforts to foster student interest are formed through green entrepreneurial orientation so that the construct is important in building environmentally sound entrepreneurship. Stakeholder collaboration is needed in the implementation of green entrepreneurship as a stage of achieving the SDGs agenda and dealing with climate change.
Keywords: Green Economy- Entrepreneurial Orientation- Entrepreneurial Intention
