Segmentation of Aero Sport Gliding Enthusiast Ghazi Satriando Humaid Junior
Institut Teknologi Bandung
Abstract
Many people in Indonesia have an interest in aero sport. Among of the aero sports in Indonesia, gliding is one of them that has been participated at Pekan Olahraga Nasional (PON) for decades, but the participants only 10 provinces. One of the oldest and most active gliding club in Indonesia is Jakarta Soaring Club. This club actively trains Jakarta gliding athletes and also active on joyflight program for people who wants to pay to have an experience in gliding sport. Costumers who come to Jakarta Soaring Club tends to be limited, because of the difficult access and the expensive cost of joyflight. The purpose of this study is to figure out the segmentation of Jakarta Soaring Club customers by looking on their geodemography, psychography, and behavior. This study uses survey method using Google Form and the participants are 15 people. The result of this study shown that most customers of Jakarta Soaring Club are on the age of 21 - 26 years old, work as an company employee, live in Jabodetabek, have a monthly salary between RP 10.000.000 - RP 15.000.000, have an adrenaline junkie, and have a great interest in aviation.
