MOHAMED SALAH AND SADIO MANE: PORTRAITS OF SUCCESSFUL AFRICAN ATHLETES IN EUROPE (ANALYSIS OF FOOTBALL CONTENT RELATING TO ETHNICITY, RELIGION, RACE, AND INTER-GROUP) Slamet Santoso and Shodiq Hutomono
Universitas Tunas Pembangunan
Abstract
The drama of life is acted out in a sports show called football. Various scopes of values arise and emerge in the play of the sports stage that is favored by the global community. Starting from the color of the shirt, the jersey of the players, the price of the player^s contract, the color of the player^s skin and religion to the maintenance of the stadium including its supporters are important attributes for success in achievement. This study is to find out the profile of 2 football stars from Africa, namely Mohamed Salah and Sadio Mane who are successful in their careers in Europe from the beginning they ^graze^ to success in becoming ^super stars^. This study looked in depth at the coverage on Youtube social media about the actions of the 2 players, mainly focused on the real conditions they carried, namely their skin and religion which were different from most European players. The data obtained were then analyzed using Microsoft Excel 2013 and Stastical Package for Social Science (SPSS) 25.0. An important finding in this study is that the 2 African players can be accepted by the European (ball) community because of their shrewdness in rubbing the ^round skin^ and their polite attitudes and mannerisms both on and off the field, as well as their social concern for others which is high enough to be loved and become idols of the community in the club they play for and their country.
Keywords: MOHAMED SALAH, SADIO MANE, FOOTBALL CONTENT
