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241	Strategic Management, Entrepreneurship	ABS-215
Thriving amid Uncertainty: How Enterprise Risk Management Shapes the Confluence of Business Strategy and Financial Performance of Micro, Small and medium enterprises in Ghana Obed Kwabina Opoku Nkansa (a) Alfira Sofia(b) Universitas Pendidikan Indonesia Abstract The paper research examines the moderating role of enterprise risk management on the effect of business strategy on the financial performance of micro, small and medium-sized enterprises in Ghana. The study utilised a quantitative research design, wherein survey data was gathered from a sample of 356 micro, small and medium-sized enterprises. The research examined the effects of implementing a differentiation strategy, cost leadership strategy, and product/service diversification on the financial performance of an organisation. Furthermore, the study investigated the moderating influence of enterprise risk management on these associations. The findings established that the implementation of a differentiation strategy and diversification of products or services can lead to a positive effect on financial performance. Conversely, the adoption of a cost leadership strategy may have an adverse impact. Furthermore, the research illustrates that the proficient execution of enterprise risk management practices amplifies fiscal efficacy and functions as a mediator in the correlation between corporate strategy and financial performance. The implications of these findings are significant for managers of micro, small and medium-sized enterprises, policymakers, and researchers. Specifically, the findings underscore the importance of strategic decision-making and risk management as key factors in achieving financial success. Keywords: Enterprise risk management, business strategy, financial performance, micro, small and medium enterprises Share Link | Plain Format | Corresponding Author (OBED KWABINA OPOKU NKANSAH)

242	Strategic Management, Entrepreneurship	ABS-216
INCREASING MSME COMPETITIVENESS THROUGH CREATIVITY AND INNOVATION IN THE DIGITAL ERA STUDY AT SIMPING MSME CENTERS IN PURWAKARTA B Lena Nuryanti Sastradinata, Ismi Noer Pratiwi, Sulastri Universitas Pendidikan Indonesia Abstract In the rapidly advancing digital era, Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the global economy. However, with the rapid advancement of digital technology, business competition has become increasingly fierce, presenting new challenges for MSMEs to remain relevant and thrive. To navigate this landscape, it is crucial for MSMEs to enhance their competitiveness through creativity and innovation by adopting business strategies that align with technological advancements. Many experts have recognized the importance of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. According to Patel and Fiedler (2018), MSMEs that embrace innovation in their products, processes, and marketing strategies tend to have a strong competitive advantage. Similarly, Nambisan and Baron (2019) emphasize that creativity driving innovation is a key factor in creating long-term competitive advantage for MSMEs. Furthermore, Chandra and Yudhistira (2020) highlight that creativity and innovation play a crucial role in expanding market share and improving the competitiveness of MSMEs in the digital era. They observe that MSMEs capable of generating creative ideas and implementing innovation through the utilization of digital technology can achieve better growth and sustainable profits.In this study, we aim to deepen the understanding of the role of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. Through an analytical approach and empirical data, we will analyze the impact of creativity and innovation strategies on the growth and success of MSMEs in leveraging digital technology. Keywords: MSMEs, creativity, innovation, competitiveness, digital era Share Link | Plain Format | Corresponding Author (B Lena Nuryanti Sastradinata)

243	Strategic Management, Entrepreneurship	ABS-224
Enhancing Local Tourism and Empowering MSMEs through Exploring the Typical Food of Situ Bagendit Garut, Indonesia Wati Susilawati (a), Dini Turipanam Alamanda (a*), Diajeng Durrah Salsabilah (a), Virly Cahyani (a) a) Faculty of Economics, Garut University *Corresponding author. Email: manda[at]uniga.ac.id Abstract Typical food is one of the important issues in regional tourism as one of the development strategies. Local culinary exploration in Situ Bagendit can be an important factor in supporting the growth and development of MSMEs, as well as increasing local tourism and economic empowerment in the area. This study aims to determine the typical food preferences of Situ Bagendit tourist attractions using the Analytical Hierarchy Process (AHP) method. Obtaining data was carried out through interviews, observations, and questionnaires. The AHP method used in this study provides a structured approach to evaluate and prioritize different criteria, which can be helpful for decision-making processes related to food offerings in the tourism industry. The collected data was then analyzed using expert choice. The analysis results with the AHP method are based on criteria- taste, followed by service, durability, price, aroma, texture, history, appearance, shape, packaging, and brand. While the best alternative is small fish, followed by kicimpring rumping and small dried shrimp. The implications of this study suggest that understanding the typical food preferences of a tourist attraction like Situ Bagendit is important for regional tourism development strategies. By identifying the criteria and typical food options tourists prefer, tourism authorities and local businesses can focus on promoting and offering these food options to enhance the overall tourist experience. Keywords: Consumer behaviour, process hierarchy analysis, typical food, preferences Share Link | Plain Format | Corresponding Author (Dini Turipanam Alamanda)

244	Strategic Management, Entrepreneurship	ABS-228
Empowering Indonesian Migrant Workers Through Entrepreneurship Mentor Training Ratih Hurriyati (*), Disman, Mokh Adib Sultan, Sulastri, Ratu Dintha IZFS Indonesian University of Education Abstract The potential for Indonesia^s digital economy is considered enormous, but it cannot be realized without the availability of skilled and knowledgeable human resources. Indonesia^s target for 2024 is to increase Indonesia^s digital competitiveness to rank 45. Indonesia needs to align the supply of skills with industry demand that continues to grow. Collaboration between: recruiters/companies (employers) who need skills, education service providers, policy makers, and the community, needs to be established. The purpose of this community service activity is to increase competence and/or assistance needed especially in the field of entrepreneurship through Talent Scouting Academy (TSA) Training - Master Card Academy in order to optimize the business potential of TKI at the Disability Sports Center - Malaysia and turn them into people who are skilled in entrepreneurship and have good digital skills. Keywords: Indonesian Migrant Workers, TSA, entrepreneurship, mentor, ntrepreneurship learning Share Link | Plain Format | Corresponding Author (Ratih Hurriyati Hurriyati)

245	Strategic Management, Entrepreneurship	ABS-229
ANALYSIS OF ^ALL YOU CAN EAT^ BUSINESS STRATEGY IMPLEMENTATION IN BANDUNG CITY^S RESTAURANTS Doni Hamdani, Tutik Inayati, Agisni Sekar Dwi Hanggini, Raina Kamila Syahrani, Nur Kalista, Farha Sharique Jusuf Universitas Pendidikan Indonesia Abstract The business strategy of All You Can Eat has been applied in restaurants- the concept is highly popular where customers can eat all they can with one time payment with various types of food available. This study aims to describe this concept of business strategy and how its application to increase sales. This study^s subjects are culinary entrepreneurs who apply All You Can Eat concept in Bandung. This study utilizes qualitative approach. Data collection is conducted through semi-structured interview, with the analysis by using interactive analysis which includes data reduction, data categorization, conclusion, and verification. The results indicates that All You Can Eat business strategy could increase sales. Customers reach 500 people on weekdays and 150 people on weekends. Restaurants also pay attention to service-oriented quality and products that are filtered through quality control and inventory quality process. Keywords: All You Can Eat, Sales, Business strategy Share Link | Plain Format | Corresponding Author (Doni Hamdani)

246	Strategic Management, Entrepreneurship	ABS-230
BIBLIOMETRIC COMPUTATIONAL MAPPING ANALYSIS OF PUBLICATIONS ON DIGITAL TRANSFORMATION IN BUSINESS USING VOSVIEWER Asep Ridwan Lubis (a), Ridwan Purnama (b) Faculty of Economics and Business Education, Universitas Pendidikan Indonesia Jalan Dr. Setiabudhi No. 229 Bandung Abstract This study uses a bibliometric approach to computational mapping analysis with VOSviewer to look at the evolution of digital transformation research. Using the publish or perish reference manager tool, the Google Scholar database was queried for the article data. The search is directed by using the keyword ^Digital Transformation^ in the article^s title and abstract. There were 993 items that were deemed to be pertinent. The research period considered for the study is the most recent ten years of Google Scholar-indexed articles (2012 to 2022). The findings demonstrated that the terms ^digital^ and ^digital transformation^ can be used to categorize research on digital transformation. With a total link strength of 997, the word ^digital transformation^ is linked to by 63 different sources. The link strength of the word ^Digital Transformation^ is 4107 and it has 220 links. The research of the growth of digital transformation publications machines over the past ten years reveals an annual increase. There were 993 items that were deemed to be pertinent. The research period considered for the study is the most recent ten years of Google Scholar-indexed articles (2012 to 2022). The findings demonstrated that the terms ^digital^ and ^digital transformation^ can be used to categorize research on digital transformation. With a total link strength of 997, the word ^digital transformation^ is linked to by 63 different sources. The link strength of the word ^Digital Transformation^ is 4107 and it has 220 links. The research of the growth of digital transformation publications machines over the past ten years reveals an annual increase. The results of this study will serve as a reference for further researchers in studying the topic of digital transformation. Keywords: Bibliometric, Computational mapping analysis, Digital Transformation, VOSviewer. Share Link | Plain Format | Corresponding Author (Asep Ridwan Lubis)

247	Strategic Management, Entrepreneurship	ABS-231
The Influence of Structuring and Empowering Street Vendors Through Government Policies Using The ^Rasch Model^ Approach Ridwan Purnama 1, Asep Ridwan Lubis 2, Nadia Yulianti 3, Asep Miftahudin 4 1,3,4 Indonesia University of Education, Jalan Dr. Setiabudhi No. 229 Bandung 2Politeknik STIA LAN Bandung, State Development Administration, West Java, Indonesia Abstract Implementation and consistency in structuring and empowering street ven-dors in various cities in Indonesia has not been achieved due to various fac-tors. In Bandung City, the structuring and empowerment of street vendors has not been successfully realized. In fact, this effort is an important step to create order in trade for traders and consumers. Therefore, the structuring of street vendors must be done immediately to create order and reduce the neg-ative impacts caused by the existence of illegal street vendors, such as so-cial, environmental, and crime problems. In addition, empowerment poli-cies must also be implemented immediately, so that street vendors can in-novate and provide business and economic opportunities for the general public, including employment. This article presents an analysis of the in-fluence of street vendor structuring and empowerment in Bandung City, In-donesia. The research uses a qualitative approach that involves filling out questionnaires by the general public, especially university students, and the data is then analyzed using the Rasch Model method. Keywords: Street Vendors, Arrangement, Empowerment. Share Link | Plain Format | Corresponding Author (Ridwan Purnama)

248	Strategic Management, Entrepreneurship	ABS-241
THE INFLUENCE OF STRUCTURING AND EMPOWERING STREET VENDORS THROUGH GOVERNMENT POLICIES USING THE ^RASCH MODEL^ APPROACH Ridwan Purnama (a), Nadia Yulianti (b), Asep Miftahudin (c), Asep Ridwan Lubis (d) a),c),d) Faculty of Economics and Business Education, Indonesia University of Education Jalan Dr. Setiabudhi No. 229 Bandung b) Politeknik STIA LAN Bandung, State Development Administration, West Java, Indonesia Abstract Implementation and consistency in structuring and empowering street vendors in various cities in Indonesia has not been achieved due to various factors. In Bandung City, the structuring and empowerment of street vendors has not been successfully realized. In fact, this effort is an important step to create order in trade for traders and consumers. Therefore, the structuring of street vendors must be done immediately to create order and reduce the negative impacts caused by the existence of illegal street vendors, such as social, environmental, and crime problems. In addition, empowerment policies must also be implemented immediately, so that street vendors can innovate and provide business and economic opportunities for the general public, including employment. This article presents an analysis of the influence of street vendor structuring and empowerment in Bandung City, Indonesia. The research uses a qualitative approach that involves filling out questionnaires by the general public, especially university students, and the data is then analyzed using the Rash Model method. Keywords: Street Vendors, Arrangement, Empowerment Share Link | Plain Format | Corresponding Author (Ridwan Purnama)

249	Strategic Management, Entrepreneurship	ABS-242
The Influence of Structuring and Empowering Street Vendors Through Government Policies Using The ^Rasch Model^ Approach Asep Ridwan Lubis 1, Nadia Yulianti2, Asep Miftahudin3 1,3 Indonesia University of Education, Jalan Dr. Setiabudhi No. 229 Bandung 2 Politeknik STIA LAN Bandung, State Development Administration, West Java, Indonesia Abstract Implementation and consistency in structuring and empowering street ven-dors in various cities in Indonesia has not been achieved due to various fac-tors. In Bandung City, the structuring and empowerment of street vendors has not been successfully realized. In fact, this effort is an important step to create order in trade for traders and consumers. Therefore, the structuring of street vendors must be done immediately to create order and reduce the neg-ative impacts caused by the existence of illegal street vendors, such as so-cial, environmental, and crime problems. In addition, empowerment poli-cies must also be implemented immediately, so that street vendors can in-novate and provide business and economic opportunities for the general public, including employment. This article presents an analysis of the in-fluence of street vendor structuring and empowerment in Bandung City, In-donesia. The research uses a qualitative approach that involves filling out questionnaires by the general public, especially university students, and the data is then analyzed using the Rasch Model method. Keywords: Street Vendors, Arrangement, Empowerment. Share Link | Plain Format | Corresponding Author (Asep Ridwan Lubis)

250	Strategic Management, Entrepreneurship	ABS-244
Students Entrepreneurial Success Factor in The Ambassador Business Edupreneur Program Lili Adi Wibowo1, Indra Cahya Uno2, Lisnawati Lisnawati3, Tika Koeswandi4 1,3,4 Faculty of Economics and Business Education, Universitas Pendidikan Indonesia 2 Social Science Program, Institut Pendidikan Indonesia Garut Abstract The purpose of this research is to identify the elements that create the students^ entrepreneurial success factor in the Ambassador of Business Edupreneur program. This is a quantitative study in which data was collected from 443 students of Faculty of Economics and Business Education engaging in The Ambassador of Business Edupreneur programs. A set of questionnaires was used as the instrument of this research. An Exploratory Factor Analysis (EFA) was used as a method of the data analysis. This research found that there are 8 entrepreneurial success factors of students in doing their business under The Ambassador Business Edupreneur. They are Family Support and Understanding For Business, University Support to Create Valuable Product, Technology Involvement, Business Awards, Advertising Model, Model Startegy, Product, Business Mentoring Program. This research suggests to test these factors to anothers variable such as business performance. Keywords: Entrepreneurial Success Factor, Exploratory Factor Analysis, The Ambassador Business Edupreneur. Share Link | Plain Format | Corresponding Author (Tika Koeswandi)

251	Strategic Management, Entrepreneurship	ABS-245
Santripreneur : Eksploring The Entreprenurial Potential In Traditional Pesantren to Realizing a Succsessful Young Generation in Globalization Era Alfin Nur Arifah, Aditia Abdurachman, Yudi Setia Rachmanda, Raisa Hillia Aini Syifa 1 Entrepreneurship Education, Cipasung University, IDN 2 Cipasung University, IDN 3 Cipasung University, IDN 4 Cipasung University, IDN Abstract This research aims to explore the entrepreneurial potential within traditional Islamic boarding schools (pesantren) as a strategy to cultivate high-achieving young generations in the era of globalization. In this context, the concept of ^santripreneur^ is used to depict the development of an entrepreneurial spirit among the students (santri) in traditional pesantren. The study employs a qualitative approach coupled with a case study method to gain in-depth insights into the potential of traditional pesantren to empower marginalized rural youth. The findings of this research indicate that traditional pesantren hold significant potential to produce resilient and innovative santripreneurs. Factors such as strong religious education, leadership values, a supportive environment, and the development of practical skills are key in shaping the entrepreneurial mindset of the santri. Furthermore, collaborations with external stakeholders, such as the government, academics, financial institutions, and local business actors, play a crucial role in supporting entrepreneurship development within traditional pesantren. By harnessing this entrepreneurial potential, traditional pesantren can play a vital role in equipping the younger generation with the necessary skills and values to thrive in the era of globalization. This study provides fresh and relevant insights into the role of traditional pesantren in fostering entrepreneurship among the youth, with policy implications that can enhance entrepreneurship education within traditional pesantren. Keywords: Santripreneur, Traditional Pesantren, Empowerment of Dropout Youth Share Link | Plain Format | Corresponding Author (Alfin Nur Arifah)

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