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61	Green Business and Economic Education	ABS-113
Bibliometric Analysis of Higher-Order Thinking Skills: An Increasing Important Competency Heni Mulyani1, Harpa Sugiharti2*, Imas Purnamasari3, Fitrina Kurniati4, Utami Fahmi Lestarina5 1234Accounting Education, Universitas Pendidikan Indonesia, Indonesia 5Magister of Science in Accounting, Universitas Gajah Mada, Indonesia *Corresponding author: harpa.sugiharti[at]upi.edu Abstract This research aims to analyze trends and determine whether developing new educational values that emphasize higher-order thinking skills is possible. The data source in this study is Google Scholar. The keywords used are Higher-order Thinking Skills, Problem-Based Learning, and 21st Century Skills until 2022. After the data is collected, a bibliometric analysis is performed. The results showed that based on data collection conducted for 28 years (1995-2022), 996 journals were obtained. Re-search on HOTS as a whole is experiencing an increasing trend. Since 2007, research on HOTS has increased yearly. The highest in 2021 was 189 journals, even though there was a decrease in publications in 2022 to 164 journals. There are 6 clusters, with 63 items, the highest occur-rence rate, a ^problem^ occurring 837 times, and a link strength of 1.306. The development of research on HOTS has become an exciting and es-sential topic in education, psychology, neuroscience, and other social science fields. HOTS refer to the ability to think critically, creatively, and analytically, and different HOTS involve complex problem-solving, abstract reasoning, information synthesis, and conceptual un-derstanding. Keywords: Higher-Order Thinking Skills, Problem-Based Learning, 21st Century Skills Share Link | Plain Format | Corresponding Author (Harpa Sugiharti)

62	Green Business and Economic Education	ABS-117
ANALYSIS OF STRATEGIC PLANNING IN CREATIVE ECONOMIC EDUCATION OF THE ECO-GREEN CONCEPT IN PLASTIC WASTE MANAGEMENT Eldi Mulyana, Llili Dianah , Vanny Septiani R, Rina Septiani , Hendro Sugiarto, Alni Dahlena 1,2,3,4,5,6,Institut Pendidikan Indonesia Garut Abstract The advancement of time, which is progressively fast, surely requires individuals who are savvy and imaginative in making new developments to address every one of their issues. People ignore the negative effects that will have on their environment and the significance of protecting the ecosystem, both of which contribute to the current situation^s issues. A person^s lack of ecological intelligence is the cause of this. Human interdependence and those who are physically and socially dependent on one another The management of inorganic waste as a supporting medium in the creative economy that can be used as entrepreneurial management is one way in which IPS receives attention and has an important foundation, particularly in the context of eco-green, which is related to environmental preservation. The motivation behind this study is to distinguish techniques for further developing innovative economy training through the eco-green idea of reusing inorganic waste. Data collection techniques include observation, interviews, and documentation studies. Data analysis techniques employ visualization analysis in Nvivo Pro by analyzing the results of field studies, FGDs, and documentation studies. This research method employs a qualitative method with a type of descriptive analysis approach. The consequences of this study can be deciphered as follows: (1) there is vital preparation in imaginative financial schooling with the idea of eco-green in reusing inorganic waste- (2) giving instructive proficiency to understudies and the general population in regards to the significance of the eco-green idea in saving the climate. Therefore, creative economy education may be a strategy for enhancing eco-green thinking and addressing environmental issues. Keywords: : Imaginative Economy Training, Eco-Green, Inorganic Waste Treatment. Share Link | Plain Format | Corresponding Author (Eldi Mulyana)

63	Green Business and Economic Education	ABS-121
The Urgency of Economic Education in Growing Entrepreneurial Awareness in Social Studies Education Students Mega Siti Syahbaniah, Alni Dahlena, Triani Widyanti, Eldi Mulyana, Asep Supriyatna Institut Pendidikan Indonesia Garut Abstract Social studies education is a simplification of several social studies disciplines. One of the social studies studied in the context of social studies education is economics. Adjusted to the objectives of social studies itself, economics-based studies are studied in an integrated manner both in economics as a science and in a more specific space, namely related to economics education. This study focuses on the study of economic education which is developed in learning in the Social studies Education Study Program. The method used in this research is descriptive qualitative, the subjects used are students of social studies education study programs, while the data collection techniques use observation, documentation studies and interviews. The results of this study are that economics education has a very important role, not only as a scientific discipline that enriches the study of other social sciences, but also as a means to foster an entrepreneurial spirit in students. Through economics education, students can enrich their entrepreneurial insights which are very supportive for their lives in the era of globalization Keywords: Economic Education, Entrepreneurial Awareness, Social Studies Education Students Share Link | Plain Format | Corresponding Author (Triani Widyanti)

64	Green Business and Economic Education	ABS-125
IMPLEMENTATION OF SOCIAL ECONOMY PROJECT-BASED LEARNING AS SOSCIOPRENEUR SKILLS IN THE 21ST CENTURY Asti Pratiwi, Siska Widya Lestari, Alni Dahlena, Hendro Sugiarto, Tetep, Eldi Mulyana Institut Pendidikan Indonesia Garut Abstract Economic development is an urgent matter in a country, especially in increasing income and improving people^s welfare. Individuals who have high social skills (interpersonal skills) will easily adapt to their environment, be able to solve personal problems and problems with their social environment, can appreciate differences between individuals more, and can also establish effective communication. Social skills and social competence of students in social studies learning, so as to prepare students to live more functionally and meaningfully in the 21st century era of social competence of students which includes interpersonal skills, cooperative or collaborative skills, interactive communication and global awareness especially in developing economic projects. The purpose of this study is to identify the realization of economic projects for students as part of sociopreneur skills. The research method used is a quantitative method with a quasi-experimental approach, analytical techniques by conducting pretest and posttest and non-test by conducting documentation studies, interviews and observations. The results of this study can be identified that there is a pattern of increasing sociopreneur skills in students with the implementation of economic project-based learning which has increased by around 80%. Therefore, project-based economics learning can improve sociopreneur skills in students. Keywords: Social Economic Project, Sociopreneur Skills in the 21st Century. Share Link | Plain Format | Corresponding Author (Eldi Mulyana)

65	Green Business and Economic Education	ABS-129
THE EFFECTIVENESS OF USING TIK TOK MEDIA IN INCREASING SOCIAL ENTREPRENEURSHIP ON CONSUMPTIVE BEHAVIOR Alni Dahlena, Tetep, Eldi Mulyana, Triani Widyanti, Slamet Nopharipaldi Rohman Institut Pendidikan Indonesia Garut Abstract The improvement of computerized innovation additionally impacts the advancement of public activity in the public eye. The digitalization era was born with the emergence of media that is increasingly sophisticated and facilitates human transaction activities, thereby influencing the increase in people^s consumptive behavior. One example of this is the presence of tick-tock media in the conduct of social entrepreneurship. Particularly in the development of the digitalization era, it has shifted traditional methods of human activity, particularly in digital-based economic activities. as a social structure for balancing desires and needs. This study aims to determine the level of effectiveness of using tick-tock media to encourage social entrepreneurship and consumption in society. Data collection methods include tests and non-tests, followed by data analysis methods that include a systematic literature review with VOSviewer processing biometrics and analysis with IBM SPSS 27. The research method is quantitative and quasi-experimental. The percentage of media tik-tok effectiveness in social entrepreneurship activities can be interpreted as follows: 2) The level of influence that Tik Tok media has had on people^s consumption habits As a result, it is clear that the utilization of tick-tock media is a component of an effort to carry out social entrepreneurship activities and has the potential to have an effect on society^s rising consumption habits. Keywords: consumption behavior, social entrepreneurship, and Tik Tok media. Share Link | Plain Format | Corresponding Author (Tetep Tetep)

66	Green Business and Economic Education	ABS-131
Developing Financial Literacy Instruments for Youth: An Indonesian Context Siti Parhah, Leni Permana, Dadang Dahlan Universitas Pendidikan Indonesia Abstract There are still many people who experience fraud in using various financial products and services, showing the importance of increasing financial literacy from a young age. In order to measure the level of financial literacy of young people in Indonesia and determine appropriate measures to improve it, so that they are able to make better financial decisions, it is important to develop financial literacy instruments that are standardized and in accordance with regulation and conditions in Indonesia. Using research and development methods, this research has produced a comprehensive financial literacy instrument consisting of 30 items. Content includes money and transactions, planning and managing finances, risk and reward, and financial landscape. Cognitive process includes identifying financial information, analyzing information in a financial context, evaluating financial issues, and applying financial knowledge and understanding. Context consists of individuals, families, and societal. Item format consist of simple multiple choice with a single response selection, complex multiple choice with multiple response selections, and open respons. Keywords: Financial Literacy, Instruments, Youth. Share Link | Plain Format | Corresponding Author (Siti Parhah)

67	Green Business and Economic Education	ABS-134
The Implementation of Sustainable Tourism Education in Tourism based Vocational High School Level Rina Anjarwati(a), Barsina Luhukay(b), M Daffa Atallarick (c), Elly Malihah (d), Rini Andari (e) a) Graduate School of Tourism, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi-Bandung, Indonesia rinaanjar04[at]gmail.com b) Graduate School of Tourism, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi-Bandung, Indonesia barsinaluhukay[at]upi.edu c) Graduate School of Tourism, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi-Bandung, Indonesia mdatallarick98[at]upi.edu d) Graduate School of Tourism, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi-Bandung, Indonesia ellyms[at]upi.edu e) Graduate School of Tourism, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi-Bandung, Indonesia riniandari[at]upi.edu Abstract Tourism is one of the important sectors in sustainable development. In an effort to increase public awareness about sustainable tourism activities, sustainable tourism education is needed. Sustainable Tourism Education teaches us to manage The Resources in an effort to meet economic, social and aesthetic needs by paying attention to the sustainability of local culture, natural habitats, biodiversity and other important support systems. The purpose of this study is to describe and analyze how Sustainable Tourism Education can be implemented at the Tourism-based Vocational High School (SMK) level. The existence of Sustainable Tourism Education is expected to create a sustainable tourism industry in the future. This study uses qualitative research, the results of the research are expected to be used by various parties, especially stakeholders to work together to create a sustainable tourism industry. Keywords: Sustainable Tourism Education, Tourism based Vocational High School Share Link | Plain Format | Corresponding Author (Rina Anjarwati)

68	Green Business and Economic Education	ABS-143
The Influence of Green Marketing Strategy Towards Brand Image and Purchase Decision of Environmentally-Friendly Cosmetic Product Delistina a) School of Business and Management, Bandung Institute of Technology Jl. Ganesha 10 Bandung 4013, Indonesia *delistina_s12023[at]sbm-itb.ac.id Abstract Environmental issues are a major concern in various fields, especially in the beauty and cosmetics industry. The rapid development of the fast beauty industry certainly raises environmental problems. This industry is one of the fields that contributes to the increase in pollution and plastic waste which has a negative impact on the environment. Therefore, currently, many business actors are starting to be aware of the environment and then turn to sustainability beauty. Many consumers are also starting to switch to products that are more environmentally friendly to minimize their impact on the environment. From this phenomenon, Lumna pays attention to creating a business that holds sustainable principles by developing cosmetic products that are environmentally friendly and do not harm humans and animals. In developing and marketing environmentally-friendly cosmetic products and brands, Lumna requires a suitable marketing strategy, namely green marketing. Green marketing is a marketing trend carried out by companies to market green products to influence green product purchases and create positive perceptions of green brands. This research will focus on green marketing mix (green product, green price, green location, and green promotion) in influencing brand image and consumer buying decisions towards eco-friendly cosmetic products. This study will use a quantitative method by distributing questionnaires online to respondents with the criteria of women aged 17 to 25 years in Jabodetabek and Bandung who have bought or used eco-friendly cosmetic products and have a concern for the environment. This study has collected data for 376 respondents who have been selected. In testing the hypothesis and analyzing the relationship between green product, green price, green place, and green promotion with brand image and purchasing decisions, the data analysis method is used, namely multiple linear regression. Based on the results of research that has been done, green product, green price, green place, and green promotion have a significant and positive influence both simultaneously and partially on brand image and purchasing decisions. Green promotion has the greatest influence on brand image and consumer purchasing decisions on environmentally-friendly cosmetic products. It can be concluded that the green marketing mix is an effective strategy for building brand image and increasing consumer purchasing decisions for environmentally friendly products if implemented properly by a company. Keywords: Keywords: Environment, Environmentally-Friendly Cosmetic Product, Purchase Decision, Brand Image, Green marketing mix (4p) Share Link | Plain Format | Corresponding Author (Delistina )

69	Green Business and Economic Education	ABS-161
Social entrepreneurship intention in the perspective of innovation, risk taking and entrepreneurial attitude Kurjono, Katiah, Asep Ridwan Lubis Universitas Pendidikan Indonesia Abstract Abstract The purpose of this study was to examine the influence of innovation, risk-taking and entrepreneurial attitudes in increasing students^ social entrepreneurial intentions among students at the Indonesian University of Education (UPI), Bandung. The theory used in this study is the Theory of Planned Behavior (TPB) from Ajzen. The study uses a quantitative design with a survey method of explanatory research that seeks to explain the influence of the factors that determine social entrepreneurial intention. The population is UPI Bandung students from all faculties. Data collection using a questionnaire. The data analysis technique used is descriptive statistical analysis to describe the variables studied, while the inferential statistical analysis technique for testing hypotheses uses path analysis. The results of the study show that innovation, risk-taking tendencies and entrepreneurial attitudes have a positive effect on social entrepreneurship intentions. Entrepreneurial attitude has the most dominant effect on social entrepreneurial intentions. Based on the results of the study, it is suggested to improve innovation indicators, namely attending new project launches, tendency to take risks, namely indicators of not being afraid to invest, entrepreneurial attitude, namely indicators of satisfying social entrepreneurs and social entrepreneurial intentions, indicators of fondness for planning. Keywords: Please Just Try to SubKeywords: social entrepreneurial intention, taking risks, innovation, entrepreneurial attitudemit This Sample Abstract Share Link | Plain Format | Corresponding Author (Kurjono Kurjono)

70	Green Business and Economic Education	ABS-162
THE EFFECT OF GREEN BRAND POSITIONING ON GREEN PRODUCTS PURCHASE INTENTION Pelangi Puspa Dewanti,Heny Hendrayati,Ratih Hurriyati Indonesia University of Education Abstract Consumer trends and growing awareness to choose products labeled as green have encouraged companies to adopt sustainable brand positioning strategies, but a better understanding of how this influences consumer purchase intentions is still needed. The purpose of this study was to determine the effect of Green Brand Positioning on Green Products Purchase Intention. The method used was an explanatory survey , a sample of 100 respondents , using non-probability sampling technique, which is assisted by the Partial Least Square (PLS) 4.0 analysis tool . The results of this study are that Unilever^s Green Products Purchase Intention can be influenced by Green Brand Positioning . This research provides practical implications for companies that want to market green products. Companies can consider using green brand positioning as an effective marketing strategy to increase the purchase intention of green products. In addition, companies also need to pay attention to other factors such as product quality, price, and environmental awareness in influencing consumer purchase intentions. Keywords: Green Products Purchase Intention, Green Brand Positioning, Green Marketing, Unilever Share Link | Plain Format | Corresponding Author (Pelangi Puspa Dewanti)

71	Green Business and Economic Education	ABS-186
Preservice Teacher Self Assessment Of Based Course TPACK Model of Development Susanti Kurniawati, Kinanti Geminastiti Hilmiatussadiah, Rosa Ariani Sukamto Universitas Pendidikan Indonesia Abstract This research is motivated by the low competence of TPACK and the difficulty in determining the right strategy in developing the TPACK competence of economics teachers and measuring their success. One of the TPACK competency development strategies for economics teachers is a based course development model that can be assessed by self-assessment. This study aims to analyze the level of competence of TPACK and determine the correlation between TPACK components as domain information that increases with the TPACK Based Course strategy. This study uses a quantitative approach with a survey method by adapting Schmidt^s self-assessment instrument, et al (2009). The results of this study reveal that a based course development strategy can improve the ability of Pedagogy Content and pedagogy technology, and there is a strong correlation between several TPACK components. Keywords: Self, Assessment, Model, TPACK, Competencies Share Link | Plain Format | Corresponding Author (Susanti Kurniawati)

72	Green Business and Economic Education	ABS-217
Measuring Parents Choice for Education: What Do Parents Want From Schools? Fitriana Rizkia Suhendar, Neti Budiwati, Siti Parhah Universitas Pendidikan Indonesia Abstract Previous research has shown that parents preferences in choosing schools vary by social and economic level. Parental choices are part of a social process influenced by salient traits of social class and networks of social relationships. This has a strong argument considering that the characteristics of the school chosen will be closely related to the features of the household itself. We used primary data to investigate socioeconomic status effect on school choice differences. In this study, we predict differences in the characteristics of parents who prefer to send their children to public schools or private schools based on socioeconomic status--between socioeconomic status and school choice. The results of this study reveal that socioeconomic status is the main reason influencing preference in school choice. In essence, the economic condition affects school choice positively. Keywords: socioeconomic status, school choice, parents preferences, demand for education Share Link | Plain Format | Corresponding Author (Fitriana Rizkia Suhendar)

73	Innovation, Operations, IT Management and Supply Chain Management	ABS-40
The Effect of Experience-Based Learning on Ecotourism Service Courses: A Case Study of Tourism Education Students Abdul Syahid, Arvid Alnuron, Ruslan Budiarto, Elly Malihah, Rini Andari Master of Tourism, Universitas Pendidikan Indonesia Abstract Experiential learning is used to overcome the abstractness of class discussions and motivate long-term learning. The aim of this study was to measure the effect of the tourism KKL course on the development of students^ generic competencies and to evaluate the effect of experiential learning on tourism education. Pre-project and post-project independent surveys and post-project reflective journals were completed by students enrolled in a service learning course entitled Ecotourism in Rural and Developing Areas. The majority of students appreciated the KKL course, especially the KKL project that was conducted outside the classroom, which made them aware of the needs of underprivileged people in the KKL community. Keywords: Experiential Learning, Tourism Education, KKL Share Link | Plain Format | Corresponding Author (Abdul Muqsitul Fajar)

74	Innovation, Operations, IT Management and Supply Chain Management	ABS-42
Enterprise Architecture Model for Digital Village in West Java Province Hari Supriadi1, Yudi Wibawa2 , Agus Rahayu3, Lili Adi Wibowo4 1 Universitas Widyatama, Cikutra Street 204, Bandung, West Java, Indonesia 1 Universitas Pendidikan Indonesia, Setiabudhi Street 229, Bandung, West Java, Indonesia 2 Universitas Pendidikan Indonesia, Setiabudhi Street 229, Bandung, West Java, Indonesia 3 Universitas Pendidikan Indonesia, Setiabudhi Street 229, Bandung, West Java, Indonesia 4 Universitas Pendidikan Indonesia, Setiabudhi Street 229, Bandung, West Java, Indonesia Abstract This paper discusses the use of the Enterprise Architecture Framework (EAP) in the development of digital villages. It aims to help improve coordination and integration among various development initiatives in the village. The method used in this paper is a Systematic Literature Review. The research findings show that the enterprise architecture model in digital villages provides benefits, including: (1) Digital villages are a new concept in digital transformation that aims to improve the welfare of the community through the use of information and communication technology (ICT) in government management, public services, and community empowerment. (2) Enterprise architecture (EA) is a systematic approach to planning, developing, and managing information systems and technology in an organization. (3) Enterprise Architecture (EA) can be used in designing digital villages to ensure that all system components and technology infrastructure used can be well integrated, resulting in more efficient and effective public services. This research is expected to contribute to theoretical studies on the Model of Digital Village Enterprise Architecture. Keywords: Enterprise Architecture, Digital Villages, Information and Communication Technology (ICT) Share Link | Plain Format | Corresponding Author (Hari Supriadi)

75	Innovation, Operations, IT Management and Supply Chain Management	ABS-48
Green Logistics Management Practices and Sustainability Performance of Manufacturing Firms in Ghana and Indonesia: The Moderating Role of Cross-Country ICT Development Status. (1) Gilbert Korku Akubia, (2) Denny Andriana PhD. 1,2,Economics And Business Education, Universitas Pendidikan Indonesia, Jl. Dr. Se-tiabudhi 229, Bandung 40154, Indonesia Abstract This study examines the relationship between green logistics management practices, cross-country ICT development status, and sustainability performance in the manufacturing sector of Ghana and Indonesia. A descriptive survey design and quantitative approach were employed, and data was collected from manufacturing firms in the two countries. The sample consisted of 374 manufacturing companies in Ghana and 379 manufacturing companies in Indonesia. The study used an Ordinary Least Squares model to analyze the data. The findings indicate a significant positive relationship between green transportation, waste management, energy efficiency, sustainable packaging, and sustainability performance in both countries. Cross-country ICT development status was found to have a positive impact on sustainability performance. Moreover, the interaction effects between cross-country ICT development status and specific green logistics practices were found to significantly enhance sustainability performance. The findings have practical implications for manufacturing firms, emphasizing the importance of implementing green practices and leveraging ICT development to enhance sustainability performance. Policymakers are encouraged to promote sustainable practices and invest in ICT infrastructure to support the adoption of green logistics management practices. Theoretical contributions include the integration of resource-based and institutional theories, providing a comprehensive understanding of the relationships between distinct resources, institutional factors, and sustainability outcomes. The study contributes to the international literature by providing empirical evidence on the relationship between green logistics practices, ICT development, and sustainability performance in the manufacturing sector. It offers valuable insights for practitioners, policymakers, and re-searchers seeking to drive positive environmental and social impacts in manufacturing companies. Keywords: Green logistics management practices, sustainability performance, cross-country ICT development status. Share Link | Plain Format | Corresponding Author (GILBERT KORKU AKUBIA)

76	Innovation, Operations, IT Management and Supply Chain Management	ABS-50
Systematic Literature Review: The Role of Enterprise Architecture in Digital Transformation in the Era of the Fourth Industrial Revolution. Tri Septiar Syamfithriani (a*), Yudi Wibisono (a), Munir (a), Lili Adi Wibowo (a), Agus Rahayu (a) a) Faculty of Economics and Business Education, Management Science Study Program, Universitas Pendidikan Indonesia Abstract Enterprise Architecture (EA) is a strategic framework used to understand and manage the complexity of organizational business. In this context, enterprise architecture involves the design and management of the entire infrastructure, business processes, data, and applications used within an organization. Digital transformation refers to fundamental changes in how organizations use technology to improve performance and optimize business processes. This research aims to conduct a systematic literature review (SLR) on the role of enterprise architecture in supporting digital transformation in the era of Industry 4.0, with a focus on the industrial sector. The methodology used in this study involves using the Google Scholar database. This research includes journal articles, conference proceedings published between 2018 and 2022. The literature review or systematic literature review (SLR) forms a synthesis analysis based on the research model using the Preferred Reporting Items for Systematic Review and Meta Analyses (PRISMA). A total of 16 articles that meet the key issue criteria were obtained. From the results of this research, 4 digital transformation technologies developed in Industry 4.0 and 9 enterprise architecture frameworks were identified. Thus, this study demonstrates that enterprise architecture can play a role in supporting digital transformation in the era of Industry 4.0, especially in the industrial sector. Enterprise architecture helps organizations design information technology infrastructure that can support digital transformation more effectively and efficiently, while minimizing potential risks and complexities. Keywords: Enterprise Architecture- Transformasi digital- Industry 4.0 Share Link | Plain Format | Corresponding Author (Tri Septiar Syamfithriani)

77	Innovation, Operations, IT Management and Supply Chain Management	ABS-54
Total Quality Management in University: A Bibliometric Overview Harpa Sugiharti 1, Nugraha 2, Raden Aditya Kristamtomo3,* and Rika Mardiani4 1,2,4 Accounting Education, Universitas Pendidikan Indonesia, Bandung, Indonesia 3 Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia Abstract Total quality management (TQM) is one of the concepts used to improve management quality through continuous improvement. Many studies in TQM implementation show that TQM affects productivity, customer satisfaction, company reputation, and profit. In the university itself, the quality of educa-tion is not easy to measure because this institution has different functions from the business world, a unique setting for service quality, a unique organ-izational models and missions. The purpose of this study is to emphasize knowledge expansion and research dispersion in the broad topic of TQM and the implementation of TQM in universities. For this purpose, the research ar-ticles published in the Scopus database from 1989 to May 2023, covering 24 years, have been taken to perform a bibliometric analysis. This paper de-scribes the descriptive trend of research articles concentrating on perfor-mance metrics and highlights the primary themes using a thematic evolution method. According to the findings of the bibliometric studies, total quality management quality control, cost effectiveness and higher education quality management societies and institutions. Based on these dimensions, this paper presents insights into the existing studies and offers the scope for future re-search Keywords: Total Quality Management, TQM, University, Biblioshiny, Bibliometric Analysis Share Link | Plain Format | Corresponding Author (Raden Aditya Kristamtomo Putra)

78	Innovation, Operations, IT Management and Supply Chain Management	ABS-62
Reducing Waste in Coated Kraft Paper Production at CV. MXX by Adopting Lean Operation Method Claresta Gianto (a*), Liane Okdinawati(b) School of Business and Management, Institut Teknologi Bandung Jalan Ganesha 10, Bandung 40132, Indonesia *claresta_gianto[at]sbm-itb.ac.id Abstract This research presents a study focused on reducing coated kraft paper waste at CV. MXX through the adoption of lean operation methods. The objective of this research is to find the root cause of the high waste percentage in CV. MXX production process and suggest the appropriate solution for waste reduction. The problem faced by CV. MXX is a high waste rate in the production process. According to the CV. MXX owner^s observation, waste product in CV. MXX has reached a staggering 9% of the total production volume. This number is relatively high, as it can reach up to 7 tons of waste daily, which translates into IDR 64,000,000 of loss value. This research adopts a mixed-methods approach, combining quantitative data analysis and qualitative observations. Statistical Process Control (SPC) charts are utilized for quality measurement then further analyzed with the rule of seven for control charts. The data collection indicates that the waste generation is triggered by unstandardized operation, lack of quality control, and large product variability. Overall, this research is expected to give sustainable suggestions in the effort of waste reduction, production efficiency, product quality, and staff involvement in waste reduction initiatives. Based on the analysis, this paper suggests increasing control in product quality by establishing a formal and systematic Standard Operating Procedure (SOP), also an additional monitoring phase in every major production stage. Keywords: Lean Operation- Rule of Seven- SOP- SPC- Waste Reduction Share Link | Plain Format | Corresponding Author (Claresta Gianto)

79	Innovation, Operations, IT Management and Supply Chain Management	ABS-67
Smart Sukuk on Blockchain Technology: A Systematic Literature Review Retno Dyah Pekerti (a*), Dede Rizal Nursamsi (b), Missi Hikmatyar (c), Isnaen Nurzaman (d) (a,d) Faculty of Economic and Business, Universitas Cipasung Tasikmalaya Jalan Borolong, Tasikmalaya, Indonesia retnodyahp[at]uncip.ac.id (b) Faculty of Science and Technology, Universitas Cipasung Tasikmalaya Jalan Borolong, Tasikmalaya, Indonesia (c) Faculty of Technic Information, Universitas Perjuangan Tasikmalaya Jalan Peta, Tasikmalaya, Indonesia Abstract Smart Sukuk is an innovation in conventional Sukuk that utilizes blockchain technology. This technology aims to enhance efficiency, reduce costs, and increase transparency, making it accessible to small and medium-sized enterprises (SMEs). Smart Sukuk allows for increased participation of both retail and corporate investors in Sukuk issuances. Blossom Finance is the pioneer in issuing Sukuk using blockchain technology, with its first application in the Baitul Maal wat Tamwil (BMT) Bina Ummah Indonesia. The objective of this study is to explore the trends and potential of smart Sukuk from 2018 to 2023. A systematic literature review was conducted to uncover the current research trends in smart Sukuk. Using the Semantic Scholar database, we collected 23 selected articles and analyzed them using VOSviewer. The analysis results indicate that research on smart Sukuk is still limited, particularly in the area of technology-based Sukuk issuance and the opportunities and challenges it presents. One of the reasons for this is the lack of clear regulations regarding the use of blockchain technology in smart Sukuk. Keywords: Smart Sukuk- Blockchain, Financial Technology Share Link | Plain Format | Corresponding Author (Retno Dyah Pekerti)

80	Innovation, Operations, IT Management and Supply Chain Management	ABS-70
THE DEVELOPMENT OF DIGITAL TRANSFORMATION PUBLICATIONS: A CONCISE OF BIBLIOMETRIC ANALYSIS Adi Setiawan- Moh Yudi Mahadianto- Moh Alwi- Budi Agung Prasetya Universitas Swadaya Gunung Jati Abstract This article identifies a scientific mapping on the development of digital transformation publications in SMEs. Publications related to digital transformation in SMEs are still not popular enough. The trend of digital transformation publications has increased significantly starting in 2019, along with the emergence of the Covid 19 pandemic. It takes the development of scientific knowledge to be able to explain, predict, and control the dynamic ability to adapt in the digital 4.0 era. Bibliometric analysis was used to analyze articles from Scopus, Emerald, Springer, Proquest, Web of Science, and Science Direct databases. Through bibliometric analysis it is known about the development of studies regarding digital transformation, as well as the latest trends in this study. The search results using Publish or Perish from 2000 to 2022 found 529 articles. The co-occurrence analysis resulted in 3,011 keywords derived from titles and abstracts. After being limited to 3 occurrences of keywords, and removing words that were considered irrelevant, 116 keywords were obtained which were divided into 11 clusters. The results of the bibliometric analysis help develop the digital transformation research field for SMEs through trend visualization. The results of the analysis provide variable recommendations for further research. The results of the analysis help find scientific mapping and future research directions related to digital transformation. Keywords: Digital Transformation, SMEs, bibliometric, Scientific Mapping Share Link | Plain Format | Corresponding Author (Adi Setiawan)

81	Innovation, Operations, IT Management and Supply Chain Management	ABS-101
Analyzing The Operational Relationship to Business Performance in SMEs Rediawan Miharja (a*), Nelly Martini (a), Evi Selvi (a), Agustifa Zea Tazliqoh (a), Intan Nur Octaviani (a) a) Faculty of Economics, Universitas Singaperbangsa Karawang, Indonesia *rediawan.miharja[at]fe.unsika.ac.id Abstract This study aims to ascertain how operation and performance are perceived by SMEs. This research method uses a quantitative approach with descriptive and verification analyses. The data used in this study is primary data ob-tained through the distribution of questionnaires. The verification analysis used in this study is multiple linear regression analysis with the SPSS 23 ap-plication. The research findings show that, based on the F test conducted at the 5% alpha significance level, the five independent variables simultaneous-ly have an influence on performance. Based on the t test at the 5% alpha significance level partially, there are four independent variables that influ-ence performance, namely equipment and technology (X1), supply chain (X3), standard operating procedures (X4), and enterprise data management systems (X5) while quality (X2) have no effect on performance. The theoret-ical implications obtained in this study are related to business operational views and business performance. In theory, the relationship should be posi-tive. Studies are related to business operational views and business perfor-mance. In theory, the relationship should be positive. The policy that can be taken in this study is to obtain high performance- it is hoped that business operational treatment cannot be equated with large and complex companies. The resulting framework has a simple uniqueness in how SMEs provide per-ceptions of their operations and business performance. A business with a smaller size will certainly produce a simpler and more reasonable overview of indicators compared to a larger company. Keywords: Operational- SMEs- Performance Share Link | Plain Format | Corresponding Author (Rediawan Miharja)

82	Innovation, Operations, IT Management and Supply Chain Management	ABS-163
Improvement of Inventory Sharing Process at Home Furnishing Company Belinda Larisa Sipota (a) and Rizqiah Insanita (b) (a) Universitas Indonesia, Jakarta, Indonesia (b) Universitas Indonesia, Jakarta, Indonesia Abstract Companies worldwide was impacted by global supply chain disruption during the pandemic. This research analyses inventory sharing process for a home furnishing company with decentralized inventory management that executes inventory sharing process called as stock balancing aims to balance inventory levels between stores. Previously, the inventory was exceeding total capacity, with overstock level around 69% from goal 40% and product availability of 84% from goal 96% which affected business commerciality and stock holding. After months of implementation, cycle time of weekly execution was too long up to one month and didn^t contribute a significant impact to inventory structure due to inventory discrepancy. This study aims to investigate and identify issues in current stock balancing process, to analyze the impact to total inventory level, and also to design business process improvement in shorter cycle time. Qualitative method is conducted in this research and data collection through interviews and observations. The research began with analyzing current process to identify the root cause. Then, proposing process improvements through ten steps of business process improvement including techniques such as non-value added analysis, eliminate, reduce cycle time, and automation. The result projecting that stock balancing process can be improved by eliminating four duplicating activities and the cycle time could be shortened by 50% from 28 days to 14 days. In addition, this study suggests supporting factors such as system integration and dedicated man-power to fully support on stock balancing process. Keywords: Business Process Improvement- Inventory Sharing- Inventory Management- Product Availability Share Link | Plain Format | Corresponding Author (Belinda Larisa Sipota)

83	Innovation, Operations, IT Management and Supply Chain Management	ABS-167
Analysis of The Length Of Stay For Outpatient Pediatric Dental Polyclinic In XYZ Hospital Shaliha Ratih Dhaneswari (a*), Mursyid Hasan Basri (b) a) School of Business and Management, Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia *shaliha_ratih[at]sbm-itb.ac.id b) Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia Abstract In healthcare service, the Indonesian Ministry of Health has regulated the minimum standard that must be served by all hospitals in Indonesia. Every hospital also has an operational standard that is established by the hospital management. This study mainly focuses on Length of Stay (LOS) of pediatric dental outpatient polyclinic and a private hospital in Bandung, XYZ Hospital, as the subject. LOS is defined as the total time a patient spends in a hospital from arrival at the administration until the time he/she leaves the hospital. The XYZ Hospital management set 2 hours as the maximum duration of time that an outpatient spent in hospital. Preliminary data showed that the pediatric dental polyclinic^s average of outpatient LOS (OLOS) has exceeded the standard. Hence, this study aimed to find a solution toward this issue. To analyze this issue, further analysis using the secondary data was done to find out which sub-process contributes the longest time from the whole process. A control chart is also being used to comprehend the maximum time in each sub-process during their best performance. A process mapping to construct pediatric dental outpatient service^s BPMN was also be done. The BPMN then evaluated using value-added analysis which showed some activities that needs to be minimized or removed. The analysis showed outpatient waiting time contributes the longest time which in fact is a non-value-added activity and the maximum time in each sub-process can be used as a baseline for ensuring that the OLOS remains under 2 hours. In conclusion, an improvement of the business process, specifically in registration process, will be suggested to XYZ Hospital and it is hoped that the pediatric dental polyclinic will achieve the hospital management^s standard which results in increased patient^s satisfaction. Keywords: Outpatient Length of Stay, BPMN, Value-Added Analysis, Business Process Improvement Share Link | Plain Format | Corresponding Author (Shaliha Ratih Dhaneswari)

84	Innovation, Operations, IT Management and Supply Chain Management	ABS-182
Analysis of Outpatient Length of Stay Time of Obstetrics & Gynecology Department in Edelweiss Hospital Nabila Salma Nareswari, Mursyid Hasan Basri a) School of Business and Management, Bandung Institute of Technology Jalan Ganesa 10, Bandung 40132, Indonesia nabila_salma[at]sbm-itb.ac.id Abstract As the competition in healthcare services and patients expectations for service quality arise, hospitals are paying more attention in improving their quality from both clinical and management perspective. Minimizing length of stay (LOS) time in the outpatient departments will improve operational performance and in turn, increase patient satisfaction. The aim of this study is to analyze the current performance of OLOS time compared to the 2-hour standard from hospital management, analyze each subprocess of OLOS, and ultimately propose suggestions to reduce the OLOS duration at Obstetrics & Gynecology Department of Edelweiss Hospital in Bandung. In this study, the existing OLOS database from August 2020-May 2023 will be analyzed using Control Chart and Process Capability to assess OLOS the performance. BPMN will be used to map the existing business process and analyze non-value added activities to the process. Then, improved BPMN is visualized as the proposed strategy. The suggested improvements include enhancing the website system to verify patients, insurance databases, collect new patient databases, and provide time slot suggestions for appointments. Kiosks are also utilized to record patient databases by scanning a QR code generated from the website upon arrival, eliminating the need for a registration counter. Patients will arrive at the hospital according to their assigned time slots and proceed directly to the polyclinic, which in turn will minimize waiting time. Keywords: Healthcare Quality Improvement- Length of Stay- Outpatient Department- Process Mapping Share Link | Plain Format | Corresponding Author (Nabila Salma Nareswari)

85	Innovation, Operations, IT Management and Supply Chain Management	ABS-213
SUPPLY CHAIN OPERATIONS REFERENCE (SCOR) MODEL APPLICATION FOR THE DEVELOPMENT OF MICRO, SMALL, AND MEDIUM ENTERPRISE IN FISHERY-BASED FOOD INDUSTRY IN BANGKA (A Case Study of MSMEs in Pangkalan Baru) Rheza Mahesa Raharjo (1*), Gatot Yudoko(1), Mursyid Hasan Basri(1), Yuanita Handayati(1), Muslim El Hakim Kurniawan (2), Suti Maryati (3) 1 Bandung Institute of Technology *rhezamr272016[at]gmail.com 2 Cooperation and SMEs Office of Bangka Belitung Government 3 Department of Marine Affairs and Fisheries of Bangka Belitung Government Abstract Bangka Belitung, an Indonesian province known for its archipelago nature, holds significant potential in the fisheries sector, with an annual fishery product potential of 1,059,000 tons. The province also houses numerous micro, small, and medium enterprises (MSMEs), totaling 12,843 in 2016. Considering this, the government aims to boost the food industry based on fisheries, projecting an additional IDR 30 billion in value, an 8% growth rate, an export value of IDR 4,500,000 million, job opportunities for 25,000 individuals, and an investment value of IDR 200 billion from 2019 to 2024. However, the current plan lacks an effective information system in the supply chain process, leading to limited understanding among stakeholders. This study focuses on mapping the current supply chain of two MSME products, Rusip and Fish Crackers, in Pangkalan Baru, and proposes SCOR model performance metrics to improve the MSMEs and supply chain performance. According to the analyses, it is found that the supply chain of Rusip and Fish Crackers are similar, except for the layer of supplier involved in the sourcing process. This study suggests 12 metrics for improvement and emphasizes the need for government involvement in leading and monitoring the development process to ensure success. Keywords: MSMEs- SCOR Model- Supply Chain Mapping Share Link | Plain Format | Corresponding Author (Rheza Mahesa Raharjo)

86	Innovation, Operations, IT Management and Supply Chain Management	ABS-222
Determinant of Internet Addiction Factors Among Public University Students in Malaysia MUHAMMAD FAIRUZ BIN JAMIL (a*), MASTURA BINTI RONI (b), WAN HASMAT BINTI WAN HASAN (c) (a) Faculty of Business & Management UNIVERSITI TEKNOLOGI MARA MELAKA 110 off Jalan Hang Tuah, 75300 Melaka, Malaysia *fairuzjamil[at]uitm.edu.my (b,c) Faculty of Business & Management UNIVERSITI TEKNOLOGI MARA MELAKA 110 off Jalan Hang Tuah, 75300 Melaka, Malaysia Abstract There are billions of computers and other electronic devices connected to the Internet on a global scale. People may virtually access any data, communicate with virtually anyone worldwide, and accomplish a lot more with the help of the Internet. Using the internet for more than simply studying is beneficial, but excessive use can result in addiction. Past studies have focused more on general concepts of applications of Ajzen^s Theory of Planned Behavior (TPB) in the domain of perceived behavioral control to verify the efficiency of the theory. Therefore, this study investigated online gaming, social networking, and streaming with the aims to find factors affecting Internet addiction among university part-time students. A cross sectional study was conducted among 199 respondents from public university part-time students between 26 to 55 years old in Malaysia. The hypotheses were tested using regression in Statistical Package for the Social Sciences version 25. The study outcomes exhibited empirical support for the proposed research model. The results depicted that two of the independent variables (social media and video games) are statistically significant contributors to the prediction of internet addiction while environmental factor was not significant in this study. The study provided insights into the application of Theory of Planned Behavior-based framework and enhanced the understanding of the factors affecting Internet addiction among university part-time students. Keywords: Internet Addiction, Determinants, Public University, Malaysia Share Link | Plain Format | Corresponding Author (MUHAMMAD FAIRUZ JAMIL)

87	Innovation, Operations, IT Management and Supply Chain Management	ABS-233
What Strategies that are Able to Overcome the challenges in the procuring of Indonesian Food Ingredients for Indonesian Restaurants in Paris, France? Priscilla Erica Nathania Siallagan, Irina PURCAREA, Annisaa Novieningtyas a) School of Business and Management, Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia *sisisiallagan[at]gmail.com b) Rennes School of Business 2 rue Robert d^Arbrissel, CS 76522, RENNES, Cedex 35065, France aloha[at]rennes-sb.com Abstract The disclosure of food ingredient procurement for preparing and serving Indonesian cuisine in Indonesian restaurants in Paris has remained limited in the public domain. Although there is a growing demand of acquiring the best quality of Indonesian food ingredients, to source specific food ingredients that are unique to only Indonesia that has it, it gives significant challenges to the restaurants in Paris, since not all of the required ingredients are readily accessible in the neighborhood market. This research paper has an aim to explore the methods used in the supply chain as well as its management in preparing the Indonesian food in Indonesian restaurants in Paris. This research has a method of acquiring the data to solve the research questions, which was done through the qualitative approach or, specifically interview. The results of the research reveal that they do grocery shopping or purchasing Indonesian ingredients at local Asian stores, as a form of Business-to-Business sales, and importing from directly from Indonesia or from the Netherlands. Nevertheless, the process of procuring high-quality ingredients for Indonesian cuisine in Indonesian restaurants in Paris has the necessity to plan carefully due to its profound impact on the entire supply chain operations of the restaurant. Overcoming these challenges require proactive measures, such as establishing partnerships with reliable suppliers or exploring alternative sourcing options. To conclude, with the necessary of obtaining strategic planning and consideration, these Indonesian restaurants in Paris will be able to implement the successful procurement of high-quality food ingredients. From what the authors had found, the research could and should be done in larger sample sizes or a mixed-method approach. This way, the results will be more generalize and provide valid data that benefits both authors and practitioners in the field. Keywords: Indonesian cuisine, Indonesian restaurants, Paris, food ingredients, procurement, purchasing, challengers, sourcing, strategies, supply chain, pricing strategies, qualitative research. Share Link | Plain Format | Corresponding Author (Priscilla Erica Nathania Siallagan)

88	Innovation, Operations, IT Management and Supply Chain Management	ABS-237
Conceptual Model for Digital Startup Policy to Accelerate the Success Rate in Indonesia Sonny Hendra Sudaryana, Budisantoso Wirjodirdjo, Agus Windrarto School of Interdisciplinary Management and Technology, Institut Teknologi Sepuluh Nopember Abstract Nowadays, Indonesia is among the top five countries with the most, it is marked by the growing number of digital startup companies and the increasing number of company valuations. The digital economic contribution mainly played by the digital startup ecosystem accounted for about 5.7% in 2021 and it is expected to reach 18% in 2030. However, the current success rate of Indonesia^s digital startups is low, which only accounts for about 1% - 5%. Therefore, there is a need to increase the success rate of digital startups to increase their contribution to economic growth through government policy and interventions. Thus, this research is to develop the conceptual model for digital startup policy to increase the success rate. This study combined secondary data analysis through a systematic literature review (SLR) and primary data analysis through in-depth interviews. The conceptual model is developed based on the success factors that influence the success of digital startup companies in Indonesia. Moreover, the analysis will be based on Indonesia^s digital startup life cycle (seed stage, early stage, growth stage, and expansion stage) and the level of analysis (micro level, meso level, and macro level. Keywords: Conceptual Model, Digital Startup Success Rate, Digital Startup Policy Share Link | Plain Format | Corresponding Author (Sonny Hendra Sudaryana)

89	Marketing Management, Relationship Marketing, Service Marketing	ABS-1
The Effect of UGC (User Generated Content) and FOMO (Fear of Missing Out) on Gen Z^s Online Purchasing Decision in Bandung City on Online Start-ups Ni Putu Nurwita Pratami Wijaya (a*), Ratih Hurriyati (a), Bambang Widjayanta (a), Vanessa Gafar (a) a) Universitas Pendidikan Indonesia *putu.nurwita[at]upi.edu Abstract Generation Z is a generation that grew up in the midst of a digital era that continues to grow so that technology becomes an important part of their lives. Various trends then emerged such as various kinds of content created by other users (UGC) then panic or fear due to missing information began to appear later in this generation group. This study aims to look at the effect of UGC and FOMO on Gen Z purchasing decisions in Bandung City in this case by taking a case study on online purchases at Start -up. Practically, this writing can be useful for start-up companies to see consumers who will become the majority in the Gen Z group. The results of research from 126 respondents show that UGC and FoMO influence Gen Z^s online purchasing decisions at Start Up in Bandung City. Keywords: User Generated Content, FoMO, GenZ Share Link | Plain Format | Corresponding Author (Ni Putu Nurwita Pratami Wijaya)

90	Marketing Management, Relationship Marketing, Service Marketing	ABS-2
Discovering Factors of Indonesian Customer Brand Attitude Towards Australia SMEs Brand Tika Koeswandi (a*), Ratih Hurriyati (a), Bambang Widjajanta (a), Vanessa Gaffar (a), Ery Primaskara (a) a) Universitas Pendidikan Indonesia *tikakoeswandi[at]upi.edu Abstract This study aims to determine the factors that encourage Indonesian consumers to form favourable attitudes towards brands from Australia Small Medium Entreprises (SMEs). This research is explanatory-quantitative research where the aim is to reduce the number of variables, detect the structure of the relationships between variables, and classify them into a new group of variables. This study involved 182 Indonesian customers who at least bought twice of Australian SMEs products in the area of fashion, craft, and also food & baverages. This research concludes that there are 10 factors that underlie the Indonesia consumers brand attitude towards the Australia^s SMEs product. They are Content Digital Marketing, Positive Brand Value Communication, Brand Uniqueness, Enjoyment Brand Experience, Value As Identity, Call To Action, Memorable Nostalgic Advertising, Creative Promotion, Nostalgic Country Of Origin, Technology Based Sensory Motivation. This study confirms that a favourable attitude made by customer is a result of reflecting an interaction between a potential consumer^s involvement with the purchase decision and the underlying positive motivation to purchase Keywords: Factor Analysis, Customer Brand Attitude, Foreign / Non-Local Brand, Australia SMEs Share Link | Plain Format | Corresponding Author (Tika Koeswandi)

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