Page 6 (data 151 to 180 of 251) | Displayed ini 30 data/page
<< PREV 1 2 3 4 5 6 7 8 9 NEXT >>

151	Marketing Management, Relationship Marketing, Service Marketing	ABS-196
The Use of Social Media Marketing Against Consumer Purchase Interests As Mediation of Product Quality (Study on Instagram Followers of Brand Something Domicile Bandung City) (a) Riezfa Aldhia Rachmi (b) Bambang Widjajanta, M.M. Indonesia University of Education, Dr. Setiabudi Street, Bandung, Indonesia Abstract With the perceived advances in technology, it is easier for foreign cultures to enter and become part of Indonesian society. This causes an attractive appearance to be one of the important aspects of life. An attractive appearance for women is synonymous with beauty and beauty. Of course, for most women, they are familiar with the terms make up and skincare which are now their basic daily needs. Social media marketing is now a must for beauty brands to pay attention to. This makes social media content uploaded by beauty brands very crucial because they are considered to greatly influence the success of the brand. The purpose of this study is to describe the influence of social media marketing on Instagram @somechincofficial on consumer buying interest. The method used is a survey method to collect data in this study by distributing questionnaires. The conclusion that can be drawn is the influence of the use of social media marketing on consumer buying interest. Starting with product introduction, product marketing, and various other offers. In addition, consumer buying interest also affects the product quality of a company. Keywords: Social media marketing-customer purchase-product quality Share Link | Plain Format | Corresponding Author (Riezfa Aldhia Rachmi)

152	Marketing Management, Relationship Marketing, Service Marketing	ABS-197
Effects of Consumer Behavior Using CDP in Determining Decisions to Purchase Private Label Products A Case: Indomaret Retail Company Levana Ghiffarini Kurniawan. SE, Prof. Dr. Hj. Ratih Hurriyati, MP Dr. Hilda Monoarfa, SE, M.Sc Indonesian education university / Universitas Pendidikan Indonesia, Indonesia Abstract -- Indomaret is one of the big retail companies in Indonesia. One of Indomaret^s efforts in developing its business is by procuring and selling private label products . Retailers are able to sell similar products by manufacturing products at lower prices. This triggers consumer interest in the process of purchasing the goods needed. Besides that, the manufacture product has its advantages, namely loyal customers and a good image in the community. Customer Behavior can describe consumer decisions in determining decisions in the buying process. The objectives of this study were: (1) to analyze the components of the validity and reliability instruments , (2) to analyze the customer purchasing decision process when purchasing Indomaret private label products. The analytical method used is a quantitative description of the CDP ( Customer Decision Process ). The results showed that the promotion components, product composition completeness, product availability information, visit intensity, buying process decisions while in the store, and comparing products from other brands and stores had invalid values. The results of the next analysis are to determine the relationship and influence of the model on the purchasing decision process by eliminating invalid instrument components. The results of the analysis of the CDP (Customer Decision Process) Model have a positive and significant relationship and influence. Keywords: Keywords: Indomaret, marketing, private label and product manufacture, CDP ( Customer Decision Process ), purchasing process. Share Link | Plain Format | Corresponding Author (Levana Ghiffarini Kurniawan)

153	Marketing Management, Relationship Marketing, Service Marketing	ABS-198
THE IMPACT OF CUSTOMER EQUITY ON CUSTOMER LOYALTY Tiara Oktavia, Ratih Hurriyati, Bambang Widjajanta Universitas Pendidikan Indonesia Abstract This research aims to find out the influence of Customer Equity which consists of from Value Equity, Brand Equity and Relationship Equity on Customer Loyalty. This study is a quantitative research. Research conducted on Xiaomi smartphone Users in Sukabumi for 4 (four) months from September to December 2022. The population in this study are Xiaomi Smartphone Users in Sukabumi City with an age range of 15 to 39 years with a total of 141,932 people, with a research sample of 103 respondents. Data collection techniques through documentation and distributing questionnaires to respondents. Processing data in this study using multiple linear regression analysis with the SPSS 24 program. The results of the analysis show that value equity have a positive and significant on customer loyalty, brand equity have a positive and significant on customer loyalty, relationship equity have a positive and significant on customer loyalty. Keywords: Customer Equity, Value Equity, brand equity, Relationship Equity, Customer Loyalty Share Link | Plain Format | Corresponding Author (Tiara Oktavia)

154	Marketing Management, Relationship Marketing, Service Marketing	ABS-199
The connection between educating customers and advertising services and the impact of social media on customer loyalty (1*)Asma Bejaoui (2)Heny Hendrayati (3)Ratih Hurriatyi Universitas Pendidikan Indonesia Abstract Abstract This article explores the relationship between educating customers through advertising services and its impact on customer loyalty, with a particular focus on the role of social media. The study aims to examine how educating customers about products or services through advertising can influence customer loyalty, and how social media platforms contribute to this process. The research design adopts a quantitative approach, utilizing surveys and data analysis to gather insights. The findings suggest that effective customer education through advertising positively influences customer loyalty, and that social media platforms play a significant role in facilitating this connection. The implications of these findings for advertising practice and future research are discussed, providing suggestions for improving the effectiveness of educational advertising and fostering customer loyalty. Keywords: educating customers, advertising services, customer loyalty, social media Share Link | Plain Format | Corresponding Author (Asma Bejaoui)

155	Marketing Management, Relationship Marketing, Service Marketing	ABS-201
The Influence of E-Service Quality on Customer Loyalty Mediated by Customer Satisfaction for Grab Online Transportation Users in Bandung City Azzam Tiar Busyeri (a*), Ratih Hurriyati (b), Bambang Widjajanta (c) Faculty of Economics and Business Education, Indonesian University of Education Abstract At the beginning of 2015, we began to see many startups developing internet services in the form of online motorbike taxis. In this case, one of the service companies that provide online transportation services in Indonesia is Grab. However, in the midst of the growth in the transportation sector, it is not in line with what is experienced by Grab, it was noted that from 2019 to 2022 there was a decrease in users of online transportation services. From this phenomenon it can be seen that there has been a decrease in consumer loyalty, so to be able to increase it, Grab must improve service quality and increase satisfaction in order to create consumer loyalty. The aim of this research is to determine the effect of e-service quality on customer loyalty mediated by customer satisfaction. The research method uses quantitative methods with descriptive analysis. The research sample is 100 respondents with a purposive sampling technique. The results of the study show that customer satisfaction mediates e-service quality on customer loyalty. So it can be concluded by providing good service to consumers, it is expected to be able to create consumer satisfaction so that companies can increase their profits. Keywords: E-Service Quality- Customer Loyalty- Customer Satisfaction Share Link | Plain Format | Corresponding Author (Azzam Tiar Busyeri)

156	Marketing Management, Relationship Marketing, Service Marketing	ABS-202
The Influence of Co-Branding on Consumer Purchase Intention Fikri Rahmatan (1), Prof. Dr. Hj. Ratih Hurriyati, MP. (2), Dr. Bambang Widjajanta, MM. (3) 1) Student of the Master of Management at the Indonesian University of Education 2) Lecturer at the Faculty of Economics and Business Education at the Indonesian University of Education 3) Lecturer at the Faculty of Economics and Business Education at the Indonesian University of Education Abstract The development of local brands in various sectors has become an option in fulfilling daily needs, especially primary needs such as clothing. This makes the competition between local brands quite competitive in winning the market and getting customers. However, there is a strong strategy that is currently being carried out by many local brands, namely through co-branding or a combination of two or more brands to create a new product that is unique. This study aims to find out how the co-branding strategy between Footstep Footwear and Kim Kurniawan and its influence on consumer purchase intentions . The research approach uses theories compiled in the construction of theoretical models regarding brands, co-branding and purchase intention . While the hypothesis in this study is used to test the different attitudes of respondents based on gender. Analysis in research uses statistical tools, tables or graphs. The purpose of this approach is to test the relevance of the dimensions of reputation, product fit, trust, attitude toward co-branding, familiarity, and get predictions on consumer purchase intentions . The results show that the percentage of purchase intention after implementing the co-branding strategy between Footstep Footwear and Kim Kurniawan increased by 79,838%, indicating that Footstep Footwear and Kim Kurniawan still have to maintain and increase the values of strong collaboration so that consumers have a positive impression on Footstep Footwear products. and Kim Kurniawan to make a repurchase intention. Keywords: Co-Branding- Purchase Intention Share Link | Plain Format | Corresponding Author (Fikri Rahmatan)

157	Marketing Management, Relationship Marketing, Service Marketing	ABS-204
The Effect of Marketing Communication Mix and Brand Equity on First Media^s Internet Service Purchasing Decisions Krisna Andita, Ratih Hurriyati, Bambang Widjajanta Universitas Pendidikan Indonesia Abstract First Media^s Branding position continued to decline from 2019 to 2022, this was also confirmed from the company^s financial reports which decreased in the same year from IDR 248 billion to IDR 151 billion. This decline is certainly dangerous, because it can damage business continuity in the future. This is presumably due to a decrease in the level of purchasing decisions for First Media^s internet services. The purpose of this study was to analyze the effect of Brand Equity (X1) and Marketing Communication Mix (X2) on Purchase Decision (Y). By using a cross-sectional survey method, this study seeks to obtain verifiable and descriptive results. Samples were taken from 44 respondents by purposive sampling with the criteria of respondents who were users of First Media services and then processed using the Multiple Linear Regression Test. The final results of this research show that the regression coefficient value of Brand Equity (X1) is 0.258 and the Marketing Communication Mix (X2) is -0.015. This shows that ISP First Media^s purchasing decision (internet subscription) is more dominated by Brand Equity than the influence from the Marketing Communication Mix. Keywords: Marketing Communication Mix, Brand Equity, Purchase Decision Share Link | Plain Format | Corresponding Author (Krisna Andita)

158	Marketing Management, Relationship Marketing, Service Marketing	ABS-205
The Analysis of Factors Influencing Consumers Repurchase Intention toward Green Linen Fashion Products Amelia Nugraheni Putri, Nurrani Kusumawati School of Business and Management, Bandung Institute of Technology, Jalan Ganesha 10, Bandung 40132, Indonesia Abstract The development of the fashion industry is in line with the increase in fashion waste over time. Utilizing environmentally friendly clothing materials, such as linen, is one aspect of sustainable fashion that aims to prevent the environment from being harmed by waste from the fashion industry. The consumption of green linen fashion products is relatively low due to the high value based on its advantages for consumers and the environment. Therefore, this study aims to analyze factors that influence customers^ repeat purchases of green linen fashion products. This study used both qualitative and quantitative methodologies, including semi-structured interviews and surveys with respondents who had purchased green linen fashion products. Triangulation was used to evaluate the 10 respondents in interviews, while PLS-SEM was used to analyze the 500 respondents in online surveys. As a result, green perceived value, green perceived quality, and price sensitivity have a positive effect on green satisfaction. Green satisfaction has a positive effect on green trust. Green satisfaction, green trust, green product awareness, and green word of mouth have a positive effect on green repurchase intention. Thus, this study can be an insight into green linen fashion brands or sustainable fashion brands as a strategy to increase customer repurchase intentions for green linen fashion products. Keywords: Sustainable Fashion, Green Linen Fashion Products, Green Repurchase Intention, Green Trust, Environmental Awareness Share Link | Plain Format | Corresponding Author (Amelia Nugraheni Putri)

159	Marketing Management, Relationship Marketing, Service Marketing	ABS-206
The Effect Of Service Quality On Customer Satisfaction In CV. Mega Grafika Pangkalpinang Reza Fahlevy1, Heny Hendrayati2, Ratih Hurriyati3 Universitas Pendidikan Indonesia Abstract This research is motivated by fluctuations in the number of customers who make transactions at one of the printing companies in Pangkalpinang, namely CV. Mega Grafika Pangkalpinang. The purpose of this study is to analyze and find out how much influence service quality has (X) to customer satisfaction (Y). This research is a type of quantitative descriptive research with a sample of 98 respondents obtained from sampling using the slovin method. The sampling technique uses the techniquenon probability sampling using method sampling incidental. Methods of data analysis using multiple linear regression analysis using SPSS 24. The results of this study indicate that the quality of service positive and significant effect on customer satisfaction. Keywords: Service Quality, Customer Satisfaction, Printing. Share Link | Plain Format | Corresponding Author (Reza Fahlevy)

160	Marketing Management, Relationship Marketing, Service Marketing	ABS-212
The Influence of Product Composition Information and Brand Trust on Purchasing Decision Galih Abdul Fatah Maulani- Elpita Dinanti- Sintia Mustika- Nizar Alam Hamdani- Intan Permana Fakultas Kewirausahaan Universitas Garut Abstract This study examines the influence of product composition information and brand trust on purchasing decisions. Popular food and beverage product brands in Indonesia are experiencing problems with a low percentage of market share. This condition will not change if there are no improvements to brand trust and product composition information. Product composition information for food and beverage that stimulate consumer purchasing decisions must be complete and correct. To obtain data on purchasing decisions in Indonesia, researchers used a descriptive quantitative method on 30 respondents who were met in person and virtually. The data collection process used a cross-sectional survey approach. The data collected were analyzed with multiple regression using SPSS software. Based on the data analysis results, product information composition has a partial effect on purchasing decisions. Furthermore, brand trust has a partial influence on purchasing decisions. Finally, product information composition has a simultaneous effect on purchasing decisions. The impact of brand trust on purchasing decisions is more significant than that of product information composition on purchasing decisions. Thus, efforts to increase brand trust to improve the condition of purchasing decisions are more vital. The limitation of this study is not testing the relationship between product information composition and brand trust Keywords: Brand Trust- Purchasing Decision- Product Composition Information Share Link | Plain Format | Corresponding Author (Galih Abdul Fatah Maulani)

161	Marketing Management, Relationship Marketing, Service Marketing	ABS-221
ANALYSIS THE EFFECT OF HALAL AWARENESS TO PURCHASE INTENTION ON CONSUMERS OF WARDAH PRODUCT Melinda Amelia1, Hilda Manoarfa2, Ratih Hurriyati3 Magister Management, Faculty of Economics and Business Education, Bandung Indonesia University of Education, Jl. Dr. Setiabudi No.229 Abstract Purchase intention of wardah products is currently high amid competition for other cosmetic products and along with the emergence of new cosmetic products from other brands, causing problems regarding the influence of halal awareness in determining purchase intention. The purpose of this study is to findings regarding the description of halal awareness and purchase intention and the effect of halal awareness on purchase intention. The method used is descriptive verification research with the object of research being consumers of wardah products with a sample of 80 respondents using non-probability sampling. The results of the study show that there is a significant direct effect between Halal Awareness on Purchase Intention Keywords: halal awareness, purchase intention, wardah, marketing Share Link | Plain Format | Corresponding Author (Melinda Amelia)

162	Marketing Management, Relationship Marketing, Service Marketing	ABS-232
Effect of Brand Image on Repurchase Intention Puspo Dewi Dirgantari1[0000-0002-4414-8395], Bambang Widjajanta2[0000-0002-8770-9279] and Alifia Zunilda3 Universitas Pendidikan Indonesia Abstract This study aims to determine the effect of brand image on repurchase inten-tion. The research method uses a quantitative approach, with a sample of 383 respondents. Data analysis technique with Structural Equation Model (SEM). The results of the study show that brand image has a positive and significant effect on repurchase intention. The highest contribution of the brand image dimension to repurchase intention is the user image dimension which is correlated with the try to buy dimension. Companies must continue to improve and maintain brand image as brand personality traits such as hal-al, green products, no texting animals, and dermatologically tested in order to increase consumer repurchase intention. Keywords: Brand Image, Repurchase Intention. Share Link | Plain Format | Corresponding Author (Puspo Dewi Dirgantari)

163	Marketing Management, Relationship Marketing, Service Marketing	ABS-234
THE EVOLVING POSITION OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: A Qualitative Study of SMEs in Indonesia Narayan Aryaka Respati, Prameshwara Anggahegari, Julien ETIENVRE a) School of Business and Management, Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia *narayan.respati[at]gmail.com b) Rennes School of Business 2 rue Robert d^Arbrissel, CS 76522, RENNES, Cedex 35065, France aloha[at]rennes-sb.com Abstract The following is a qualitative research that employs multiple methods to analyze and describe the position of artificial intelligence in the field of digital marketing, utilizing Indonesian SMEs as study cases for reference. The emergence of artificial intelligence powered software such as ChatGPT transformed societal norms. The goal of this research is to determine how such transformation could impact the marketing field, and what key roles would artificial intelligence play in digital marketing. To achieve this goal, three study cases have been employed to study the application of artificial intelligence in different settings: startups, banking sector, and general usage in Indonesia. For further evidence, anecdotal evidence and interviews have been taken into account. An interview has been conducted with a consultant, and another with a local business owner. Other researches have been considered through literature review, and data has been collected to suggest that artificial intelligence has become a key aspect of digital marketing, and that its role will become further cemented with the passing of time. Keywords: Artificial Intelligence, Digital Marketing, Startup, Qualitative Research, Evolving Position Share Link | Plain Format | Corresponding Author (Narayan Aryaka Respati)

164	Marketing Management, Relationship Marketing, Service Marketing	ABS-238
The Effect of Influencer Marketing Source Credibility: Attractiveness, Trustworthiness, Expertise towards Online Purchase Intention on OMG Beauty TikTok Nadia Salsabila Zulfa School of Business and Management, Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia nadia_salsabila[at]sbm-itb.ac.id Abstract The rise of social media platforms has revolutionized human life, enabling communication, information sharing, entertainment, and social interaction. Accelerated by the COVID-19 pandemic, people turned to digital platforms, including TikTok, a popular app for creating and sharing short videos. TikTok algorithm-driven ^For You^ video feed offers personalized content recommendations, making it an engaging platform for entertainment and information. This research explores the rise of TikTok influencers, who have become powerful marketing tools for brands. OMG Beauty as a newcomer in the beauty industry participates in this phenomenon. The research delves into the concept of influencer credibility by Ohanian (1990) and its influence on consumers^ online purchase intentions. This research employs a quantitative approach using a questionnaire with a 5-point Likert scale to measure respondents^ behavior and agreement towards various variables. The data collected will be analyzed using SPSS tools, specifically through regression analysis. Multiple Linear Regression analysis will be conducted to test hypotheses and provide marketing strategy recommendations for OMG Beauty, focusing on the influence of influencer marketing on purchase intention. A positive relationship is found between influencer credibility and consumer online purchase intention after conducting the regression analysis. Ultimately, this research contributes to a better understanding of the evolving dynamics between social media platforms, influencer marketing, and consumer behavior in the digital age. Keywords: TikTok- influencer marketing- source credibility- attractiveness- trustworthiness- expertise- online purchase intention Share Link | Plain Format | Corresponding Author (Nadia Salsabila Zulfa)

165	Marketing Management, Relationship Marketing, Service Marketing	ABS-243
The Effect Affiliate Marketing on Impulse Buying R. Dayanti-P.D.Dirgantari- M. Masharyono Universitas Pendidikan Iindonesia Abstract This study aims to determine the effect of affiliate marketing on impulse buying tendencies among TikTok application users in Bandung. Affiliate marketing has become a popular marketing strategy in the digital era, with a significant impact on consumer behavior. Meanwhile, TikTok has become one of the most popular social media platforms among the younger generation in various parts of the world, including in Bandung. This study uses a quantitative approach with a survey method via online questionnaires. The research sample consisted of TikTok application users in Bandung who were involved in affiliate marketing activities. The collected data were analyzed using regression techniques to identify the relationship between the influence of affiliate marketing and impulse buying behavior. The results of the study show that affiliate marketing has a significant influence on impulse buying tendencies among TikTok application users in Bandung. TikTok users who are exposed to conservation and promote products through video content tend to be more prone to impulse purchases compared to those who are not exposed. These findings indicate that affiliate marketing plays an important role in influencing consumer behavior on the TikTok platform. Interesting video content with conflicting links can influence users to buy products or services on impulse. This provides opportunities and challenges for marketers to take advantage of TikTok^s potential as an effective marketing platform. Keywords: Affiliate marketing, Impulse buying, TikTok app users Share Link | Plain Format | Corresponding Author (Raida Dayanti)

166	Marketing Management, Relationship Marketing, Service Marketing	ABS-248
INTRODUCING A SERVICE-DOMINANT LOGIC PERSPECTIVE IN THE DEVELOPMENT OF TOURISM VILLAGE MARKETING THROUGH THE VALUE-BASED BANGUNKARYA DURIAN FESTIVAL Marsianus Raga1, Sahala Martua Solin2(0000-0002-1003-6942), Cecep Tatang Wijaya3 Politeknik Pariwisata NHI Bandung Abstract This study aims to build a conceptual model of destination marketing for tourism villages to bridge the research gap on managing the quality of the durian festival event service landscape to enhance tourism village development. Data were found through interviews and documentation, from a population of destination develop-ment actors participating in event tourism based on applying marketing perspec-tives according to the Service-Dominant-Logic concept. The resource persons consisted of the Village Head, Pokdarwis, village community organizations, and visitors. Data were analyzed using an interactive model (Zeho et al., 2020) starting from data collection, condensation, display, and conclusion drawing. The findings show the significant impact of destination service landscape quality on the excel-lence of authentic value of local wisdom culture-based destinations. The research findings show that the tourism awareness group and the local community have implemented all eight aspects of the destination marketing perspective per the SDL concept. The management of Bangunkarya Tourism Village places customers as internal in the creation of cultural values and local wisdom. Evidence of cus-tomer involvement since the beginning of the establishment of the tourist village until the ongoing development through the provision of durian agro-tourism prod-ucts, homestay, durian trade rest area, and heritage durian forest, although it still requires knowledge of the concept of service landscape in theory. The originality of this research lies in the concept of service landscape quality. Keywords: Keywords: Service-Dominant Logic, Character, Marketing, Service, Tourism Share Link | Plain Format | Corresponding Author ( )

167	Marketing Management, Relationship Marketing, Service Marketing	ABS-249
INTRODUCING A SERVICE-DOMINANT LOGIC PERSPECTIVE IN THE DEVELOPMENT OF TOURISM VILLAGE MARKETING THROUGH THE VALUE-BASEINTRODUCING A SERVICE-DOMINANT LOGIC PERSPECTIVE IN THE DEVELOPMENT OF TOURISM VILLAGE MARKETING THROUGH THE VALUE-BASED BANGUNKARYA DURIAN FESTIVALD BANGUNKARYA DURIAN FESTIVAL Marsianus Raga1, Sahala Martua Solin2(0000-0002-1003-6942), Cecep Tatang Wijaya3 1 Politeknik Pariwisata NHI Bandung, West Java, 40559 Indonesia 2Politeknik Pariwisata NHI Bandung, West Java, 40559 Indonesia 3Politeknik Pariwisata NHI Bandung, West Java, 40559 Indonesia Abstract This study aims to build a conceptual model of destination marketing for tourism villages to bridge the research gap on managing the quality of the durian festival event service landscape to enhance tourism village development. Data were found through interviews and documentation, from a population of destination develop-ment actors participating in event tourism based on applying marketing perspec-tives according to the Service-Dominant-Logic concept. The resource persons consisted of the Village Head, Pokdarwis, village community organizations, and visitors. Data were analyzed using an interactive model (Zeho et al., 2020) starting from data collection, condensation, display, and conclusion drawing. The findings show the significant impact of destination service landscape quality on the excel-lence of authentic value of local wisdom culture-based destinations. The research findings show that the tourism awareness group and the local community have implemented all eight aspects of the destination marketing perspective per the SDL concept. The management of Bangunkarya Tourism Village places customers as internal in the creation of cultural values and local wisdom. Evidence of cus-tomer involvement since the beginning of the establishment of the tourist village until the ongoing development through the provision of durian agro-tourism prod-ucts, homestay, durian trade rest area, and heritage durian forest, although it still requires knowledge of the concept of service landscape in theory. The originality of this research lies in the concept of service landscape quality. Keywords: Service-Dominant Logic, Character, Marketing, Service, Tourism Share Link | Plain Format | Corresponding Author (Sahala Martua Solin)

168	Marketing Management, Relationship Marketing, Service Marketing	ABS-251
Examining Customer Loyalty in the Courier Service: An Analysis of Service Quality and Customer Trust Factors L. Lisnawati- D. Setiawati- R. Hurriyati Universitas Pendidikan Indonesia Abstract This research aims to obtain an overview and influence of service quality and customer trust on customer loyalty to courier service. This research uses descriptive and verification methods with a quantitative approach. The sample of this research is 100 respondents who are customers courier service. The data is processed statistically with the Path Analysis method. The findings in this study found that the description of service quality and customer trust and customer loyalty was in the fairly good category. service quality and customer trust in customer loyalty simultaneously and partially. The results of this study indicate that the application of service quality and customer trust courier service is able to create loyalty for its customers. Keywords: Customer Quality, Customer Trust, Customer Loyalty Share Link | Plain Format | Corresponding Author (Lisnawati Lisnawati)

169	Marketing Management, Relationship Marketing, Service Marketing	ABS-252
An Investigation of Endorser Credibility^s Impact on Purchase Decision among Marketplace Consumers in Indonesia G. Razati- A.M. Andriani- A. Rahayu- L. Lisnawati Universitas Pendidikan Indonesia Abstract This study aims to obtain an overview of endorser credibility for marketplace consumers in Indonesia, an overview of purchase decisions for marketplace consumers in Indonesia and findings of the effect of endorser credibility on purchase decisions for marketplace in Indonesia. This research uses descriptive and explanative methods. The sample in this study was 400 respondents who are marketplace consumers in Indonesia who are members of marketplace Instagram followers. The data is processed statistically with the Path Analysis method. The findings in this study found that the endorser credibility and purchase decision descriptions were in the good category. Endorser credibility influences purchase decision simultaneously and partially. The results of this study indicate that the application of endorser credibility by marketplace in Indonesia is able to create purchase decisions for marketplace consumers in Indonesia. Keywords: purchase decision, endorser credibility Share Link | Plain Format | Corresponding Author (Girang Razati)

170	Marketing Management, Relationship Marketing, Service Marketing	ABS-253
Enhancing Repurchase Intentions in Local Fast Food Chains: Unraveling the Influence of Product Innovation and Digital Marketing Bambang Widjajanta- Eva Fauziah- Ratih Hurriyati- L. Lisnawati Universitas Pendidikan Indonesia Abstract This study aims to determine the Effect of Product Innovation and Digital Marketing on Repurchase Intentions, study at local fastfood chain in Indonesia. The type of research used in this research is verification by describing and explaining the variables studied and then drawing conclusions. The sample in this study used a purposive method of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM) analysis. The findings of this study indicate that the description of Product Innovation and Digital Marketing on Repurchase Intentions is in a fairly high category. Product Innovation and Digital Marketing have a positive and significant influence on Repurchase Intentions. The results of this study show that the application of Product Innovation and Digital Marketing encourages Repurchase Intentions of local fast food in Indonesia. Digital Product Innovation and Digital Marketing have a positive and significant influence on ocal fast food consumers^ Repurchase Intentions in Indonesia. Keywords: Product Innovation,Digital Marketing, Repurchase Share Link | Plain Format | Corresponding Author (Bambang Widjajanta)

171	Organizational Behavior, Leadership and Human Resources Management	ABS-258
Organisational Support and Job Stress on Job Satisfaction: Case Study of Employees of PT Infolog Solutions Indonesia S.H. Senen- D.H. Utama- M. Masharyono- R. Rismawan Universitas Pendidikan Indonesia Abstract This study aims to determine the description of organizational support, job stress and job satisfaction. The research method used is quantitive using descriptive and verification. The unit of analysis is the employees of PT Infolog Solutions Indonesia as many as 51 respondents. The questionnaire was used as a research instrument to collect data from respondents. The results of a study using a questionnaire revealed that the description of organizational support is in the low category, 2) Job Stress at PT Infolog Solutions Indonesia is in the high category, 3) Job satisfaction at PT Infolog Solutions Indonesia is in the moderate category, 4) Organizational support has a positive effect on job satisfaction, 5) Organizational support has a negative effect on job stress, 6) Job stress has a negative effect on job satisfaction. Keywords: Job Stress, Job Satisfaction, Organizational Support, Indonesia Share Link | Plain Format | Corresponding Author (Syamsul Hadi Senen)

172	Organizational Behavior, Leadership and Human Resources Management	ABS-262
INDONESIA LECTURERS^ PROFESSIONALISM Hawignyo*- Anggi Pasca Arnu- Hamsani. - Dimas Ikbar Adhi Nugraha UNIVERSITY OF SINGAPERBANGSA KARAWANG Abstract This study is an extension of our prior research on motivation to pursue a career as a lecturer. Therefore, the primary objective of this study is to examine the perceptions of professionalism among lecturers in state universities. This study employs a quantitative method using surveys and questionnaires as data collection techniques which were subsequently analyzed using a Likert scale. With a sample size of 167 respondents, the results of the t-test suggest that there is a significant relationship between perception and professionalism. The coefficient of determination, which is 62.7%, implies that perception is a key determinant of professionalism. Conversely, the remaining 37.3% of it is attributed to other external variables that are beyond the scope of the model. The output of this study is to provide stakeholders with a policy recommendation to enhance lecturer professionalism. Keywords: Professionalism: Profession- Lecturer- Social Responsibility- Quantitative. Professionalism: Profession- Lecturer- Social Responsibility- Quantitative. Share Link | Plain Format | Corresponding Author (Hawignyo Hawignyo)

173	Organizational Behavior, Leadership and Human Resources Management	ABS-13
THE ART OF VIRTUAL LEADERSHIP: INSIGHTS FROM A SYSTEMATIC LITERATURE REVIEW Dematria Pringgabayu (a*), Disman (a), Rofi Rofaida (a), Agus Rahayu (a), Lili Adi Wibowo (a) a) Universitas Pendidikan Indonesia Abstract As the world becomes increasingly digital, virtual leadership is becoming more and more prevalent. The ability to lead teams and organizations from a remote location is a skill that is in high demand. But what does it take to be a successful virtual leader? A recent systematic literature review delves into the art of virtual leadership and reveals some key insights. In this review, researchers analyzed various studies on virtual leadership and identified common themes and best practices. From communication strategies to technology tools, the review provides a comprehensive guide for those looking to lead teams in a virtual environment. Whether you^re a seasoned virtual leader or just starting to navigate the world of remote work, the insights from this review are sure to be valuable. So, let^s dive in and explore the art of virtual leadership together Keywords: Virtual- Leadership- Human Resource Management Share Link | Plain Format | Corresponding Author (Dematria Pringgabayu)

174	Organizational Behavior, Leadership and Human Resources Management	ABS-20
A DECADE OF RESEARCH ON THE IMPLEMENTATION OF ORGANIZATIONAL CULTURE IN INDONESIA: A BIBLIOMETRIC AND SYSTEMATIC LITERATURE REVIEW APPROACH Ary Ferdian, Tjutju Yuniarsih, Agus Rahayu, A. Sobandi, Lili Adi Wibowo, Budi Santoso Indonesia Education University Abstract This study analyzes the publication trends of scientific journal articles on organizational culture and related topics in the Scopus database from 2013 to 2022. Employing a literature review with a bibliometric analysis approach, it examines 274 articles by describing and remapping their metadata through Mendeley, PoP, and visualizing trends using VOSviewer. The findings reveal that the research classification regarding organizational culture is divided into clusters. However, the study is limited by the number and lack of keyword variations and article topics from other databases. Furthermore, the research presents a systematic literature review focusing on the implementation of organizational culture in Indonesia. Analyzing 87 journal articles published between 2013 and 2022 in Scopus, Science Direct, and Sage databases, it addresses four research questions. The results indicate a prevalence of research employing quantitative analysis methods, exploring the relationship and influences of organizational culture, particularly on employee performance. Organizational culture is observed across various industrial sectors in Indonesia, with the ability to be created, maintained, or changed through diverse models and techniques. Additionally, the study emphasizes the link between organizational culture and other factors, aiming to enhance organizational effectiveness and efficiency in accomplishing firm goals. Keywords: Systematic Literature Review, Bibliometric, Organizational Culture, Organization Share Link | Plain Format | Corresponding Author (Ary Ferdian)

175	Organizational Behavior, Leadership and Human Resources Management	ABS-71
Training Program Intensity in Building Entrepreneurial Abilities of Sellers in Shopee (Study on MSME that utilize Shopee in Bandung) Yossi Yostiani, Tjutju Yuniarsih*- Rini Meilani Intansari. Universitas Pendidikan Indonesia Abstract The background of the study is the low ability of MSME in running a digital business using e-commerce platform. Thus, there is a need to conduct research that will focus on sustainable training program which is based on digital technology. Reflecting to post covid situation, some MSMEs were forced to close their businesses because they were unable to adjust to the online sales system. Thus, MSME need to continually adjust themselves to build their business communications. This study highlighted a training program provided by Shopee that aimed at supporting MSMEs in digital business context. By participating in intensive Shopee training program, the MSME would develop the necessary skills which can be utilized to open business opportunities by reaching out to a wider market. They will find it easier to interact with buyers, grow their business faster, and be more cost efficient, when compared to conventional sales services. The data collection was conducted by distributing questionnaires. The analysis was carried out through a simple regression test using SPSS Version 26 program. The results showed that there was a significant positive relationship between the intensity of the training program and the entrepreneurial abilities of online sellers at Shopee. Keywords: Training Program Intensity, Entrepreneurship Capability, E-Commerce platform Share Link | Plain Format | Corresponding Author (Tjutju Yuniarsih)

176	Organizational Behavior, Leadership and Human Resources Management	ABS-74
OPENNESS TO CHANGE: THE KEY TO CHANGE IN THE WORKPLACE--HOW EMPLOYEES FIND AN INTEREST IN TRANSFORMATION Adi Muhammad Nur Ihsan (a*), Dheri Febiyani Lestari (a), Heidi Siddiqa (a), Ari Arisman (b) a) Universitas Cipasung Tasikmalaya Cilampunghilir, Kec. Padakembang, Tasikmalaya, Jawa Barat 46466 *adimuhammadnurihsan[at]gmail.com b) Universitas Perjuangan Tasikmalaya Kahuripan, Kec. Tawang, Tasikmalaya, Jawa Barat 46115 Abstract This research is about how HR management deals with ^openness to change^ among supermarket employees in Indonesia. The study wants to find out how employees feel about change and if they want to be part of making those changes happen. To do this, they talked to employees and company managers and watched what was happening in the company. The study found that employees in the company are open to change and support the company when it needs to make big changes. They know that in the retail business, you have to keep up with what customers want and stay competi-tive. The company^s management encourages employees to come up with new ideas and stay updated with what^s happening in the market to make things work better for customers. Employees also like changes and follow the rules and policies. They see change as a way to learn new things and get better at their jobs.In the end, the study shows that HR management that fo-cuses on ^openness to change^ is important in the retail business. The super-market company has good ways of dealing with changes, like involving em-ployees in decisions and giving them training to be better at their jobs. Other companies can learn from these findings to deal with changes in their busi-ness too. Keywords: Openness to Changes, HR Management, Supermarket, Retail, and Indonesia Share Link | Plain Format | Corresponding Author (Adi Muhammad Nur Ihsan)

177	Organizational Behavior, Leadership and Human Resources Management	ABS-87
The Influence of Transformational Leadership on Employee Performance Through Organizational Citizenship Behavior (OCB) With Intensity Utilization of Social Media as a Moderating Variable Rino, Armida S Universitas Negeri Padang Abstract This study aims to examine and analyze the effect of: (1) transformational leadership on the performance of MSME employees in Padang City (2) transformational leadership on Organizational Citizenship Behavior of MSME employees in Padang City (3) Organizational Citizenship Behavior) on MSME employee performance in Padang City ( 4) transformational leadership on employee performance mediated by Organizational Citizenship Behavior of MSME employees in Padang City (5) the role of the intensity of using social media strengthens/weakens the effect of transformational leadership on Organizational Citizenship Behavior of MSME employees in Padang City. This research is a causal study with a population of 100 employees of micro, small and medium units in the city of Padang in the sub-districts of Padang Utara, Nanggalo, Koto Tangah and Pauh which work in micro, small and medium units of food and handicrafts. The sampling technique was taken using stratified random sampling and purposive sampling. Collecting data using a questionnaire with a Likert scale. The analysis technique used is SmartPLS 4 software. The results of data processing in this study indicate that: (1) Transformational leadership has a significant positive effect on the performance of MSME employees in Padang City (2) Transformational leadership has a significant positive effect on Organizational Citizenship Behavior (OCB) of MSME employees in Padang City (3) Organizational Citizenship Behavior (OCB) has a significant positive effect on the performance of MSME employees in Padang City (4) Transformational leadership has a significant positive effect on the performance of MSME employees in Padang City through Organizational Citizenship Behavior (OCB) (5) Intensity of media utilization social strengthens the relationship between transformational leadership has a significant effect on Organizational Citizenship Behavior Keywords: Transformational Leadership, Employee Performance, Organizational Citizenship Behavior, Intensity Utilization of media social Share Link | Plain Format | Corresponding Author (rino rino)

178	Organizational Behavior, Leadership and Human Resources Management	ABS-90
Digital Innovation and Bank Performance: A Systematic Literature Review Babay Parid Wazdi (a*), Rofi Rofaida (a), Eeng Ahman (a), Maya Sari (a), Ayu Krishna Yuliawati (a) a) Universitas Pendidikan Indonesia Jl. Dr. Setiabudi No.229, Bandung, 40154, Indonesia *b.faridwazdi[at]upi.edu Abstract The massive growth in technology has encouraged banks to change their work operations from previously using traditional methods to digital innovation. These changes are carried out to improve bank performance so that they are able to maintain competitive advantage and win global competition. This study was conducted to review the literature and to find out (1) definitions, (2) dimensions, (3) trend study in current years for digital innovation and bank performance variable. The source of the data in this study took from Emerald database which includes all research journals published during the period 2012 to 2022. We used the ^PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analyses) Flow as methodology which includes identifying keywords, screening process by determining inclusion/exclusion criteria, checking the eligibility of relevant research. The benefits of this study are expected to help for understanding and mapping the configurations of definition, dimensions and trend study of digital innovation and bank performance in recent years. Keywords: Digital Innovation, Bank Performance, PRISMA Flow. Share Link | Plain Format | Corresponding Author (Babay Parid Wazdi)

179	Organizational Behavior, Leadership and Human Resources Management	ABS-109
Study of Pro-Social Behavior of Young Netizens: Drivers of Religiosity, Social Support, Empathy and Self-Efficacy Endang Komesty Sinaga , Edi Suryadi Politeknik Pariwisata NHI Bandung Email : enk[at]stp-bandung.ac.id Abstract Prosocial behavior has attracted the attention of social researchers to study this more creatively. This study aims to measure the influence of factors shaping the pro-social behavior of young netizens by offering the construct of subjective well-being, which is formed by the encouragement of religiosity, social support, empathy and self-efficacy. From survey activities to active social media users aged 18-25 years as many as 188 respondents, this study has conducted an analysis with the SEM-PLS approach- the results of which are support for offering a model of forming prosocial behavior except in the aspect of empathy. This study is useful for the enrichment of social behavior theory and internet citizens. Keywords: Pro-social behaviour, subjective well-being, religiosity social support, self efficacy Share Link | Plain Format | Corresponding Author (Endang Komesty Sinaga)

180	Organizational Behavior, Leadership and Human Resources Management	ABS-116
Competency towards performance mediated commitment and moderated persistence rational choice in universities in Bekasi Ahmad Gunawan, Tjutju Yuniarsih, A Sobandi, Sambas Ali Muhidin Universitas Pendidikan Indonesia Abstract There has been a fluctuation in the performance of lecturers at the University in Bekasi. It can be seen from the level of research that tends to fluctuate from year to year. The need for drivers to improve the quality and quantity of lecturers in Indonesia, competition is expected to be a solution for lecturer performance, especially in Bekasi. The purpose of this study is to determine how much influence competency has on performance by raising the variable of organizational commitment as a mediating variable and persistance rational choice as moderation. This research uses quantitative methods by processing the results of questionnaires distributed to lecturers in Bekasi as many as 105 respondents. Keywords: Competency, Performance, Commitment, Persistance rational choice Share Link | Plain Format | Corresponding Author (Ahmad Gunawan)

Page 6 (data 151 to 180 of 251) | Displayed ini 30 data/page
<< PREV 1 2 3 4 5 6 7 8 9 NEXT >>

Powered By Konfrenzi Ultimate 1.832M-Build6 © 2007-2025 All Rights Reserved