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211	Strategic Management, Entrepreneurship	ABS-35
MICE tourism business management strategy: A Practitioners^ Study PEO (Professional Event Organizer) Alba Romizal(A), Deden Sunmedar Rachmat(B),Elly Malihah(C),Rini Andari(D) Graduate School Building, Indonesian University of Education, Jl. Dr. Setiabudi No. 229, Isola, Kec. Sukasari, Bandung City, West Java 40154 UNIVERSITAS PENDIDIKAN INDONESIA Abstract Covid-19 cases which have decreased significantly, due to cases that have decreased in December 2022 the government has imposed policies that increase community activities that have an impact on practitioners who are MICE tourism. With the new government policy in place, the purpose of this study is to determine the strategy of West Java MICE event practitioners in responding to government policy on the decision to release community activities. In addition to managing the response of policy practitioners at events in bandung. Method case studies were conducted with a qualitative approach carried out to CEOs or event practitioners in bandung. The results of this study is an additional material as science for MICE practitioners in responding to government policies and considering all possibilities that occur, in addition as additional scientific material in the academic world so that it can be learned. The conclusion of this study is the finding that the tourism sector in the field of MICE mainly findings on PT.Synergy Green Production responds quickly to all existing regulations on the rules in the government, either the rules issued by the center or the rules issued by the Bandung City Government policy. The implication of this research is the science of tourism business strategies in the MICE field, in addition to having an impact on academic science, this research can also be taken and applied to tourism actors in the MICE field. Keywords: Event, Strategy, MICE. Share Link | Plain Format | Corresponding Author (Alba Romizal)

212	Strategic Management, Entrepreneurship	ABS-41
An Empirical Study of E-GovQual and Technology Adoption and Its Impact on the Image of Good Corporate Governance Lili Khamiliyah (a) (b), Vanessa Gaffar (a), Meta Arief (a) (a) Universitas Pendidikan Indonesia (b) KPPN Cirebon Abstract The development of e-government in managing government organization activities can be seen from the relationship between service providers and users. The development of the e-GovQual measurement model in this study is integrated with TAM as part of the technology adoption process to reveal user satisfaction and its impact on the image of GCG implementation. Involving forty-three respondents who are representatives of each government partner agency and agency, the study has uncovered a convincing influence between the variables e-GovQual, TAM, and usage impact. The quantitative approach with SEM-PLS has provided empirical facts that aspects of perceived efficiency, trust, and reliability can influence the technology adoption process. Furthermore, the perception of convenience and expediency has been found to influence the satisfaction and image of good corporate governance in government organizations. Keywords: e-government- service quality- technology adoption Share Link | Plain Format | Corresponding Author (Lili Khamiliyah)

213	Strategic Management, Entrepreneurship	ABS-43
Model of the influence of Entrepreneurial Leadership on optimizing the benefits of Knowledge to improve Customer Experience TAZAR MARTA KURNIAWAN, FACHRY HASAN, RATIH HURRIYATI, MOKH. ADIB SULTAN Universitas Pendidikan Indonesia Abstract Customer experience is now increasingly becoming a differentiating factor for companies and brands. This study explores the model of Entrepreneurial Leadership^s (EL) influence on the optimization of Knowledge benefits to enhance Customer Experience Orientation Behaviour (CEOTB) in the context of knowledge intensive Industry. This research method uses a quantitative approach with stratification random sampling techniques using Structural Equation Model (SEM). Data collection was carried out through questionnaires filled out by respondents of Defense Industry cluster company. Regression analysis is used to test the relationship between the independent variable Entrepreneurial Leadership (EL), Knowledge Management (KM), Knowledge Utilization (KU), Innovative Work behavior (IWB) and the dependent variable Customer Experience Orientation Behaviour (CEOB). These findings demonstrate the importance of entrepreneurship-oriented leadership in creating a good customer experience. In addition, knowledge management, knowledge utilization, and innovative work behavior also play an important role in improving the company^s orientation towards customer experience. Keywords: Entrepreneurial Leadership, Knowledge Utilization, Innovative Work Behaviour, Customer Experience Orientation Behaviour Share Link | Plain Format | Corresponding Author (Tazar Marta Kurniawan)

214	Strategic Management, Entrepreneurship	ABS-44
Implementation of Enterprise Resource Planning, Strategy for Corporate Performance by mediating Supply Chain Management in automotive spare parts companies Miftakul Huda, Agus Rahayu, Lili Adi Wibowo, Suryana, Disman, Puspo Dewi Dirgantari, Yoga Religia Indonesia University of Education Universitas Pembangunan Negeri Yogyakarta Abstract The development of science and technology greatly affects the progress of the company. The most successful companies are those that utilize investments in web-based technology by implementing e-business supported by existing infrastructure based on well-functioning enterprise resource planning. Outomotive business methods allow connecting all information, internal and external activities of the company. Companies are trying to implement one way of using information systems based on Enterprise Resource Planning (ERP) based information systems and strategies. Therefore, this research will raise the issue of how the effect of ERP implementation on SCM and Company Performance and how policy suggestions are needed. This type of research is causal associative, using SEM-AMOS analysis method. The data used is primary data obtained through a questionnaire prepared with closed questions using a semantic differential scale. The results showed that Enterprise Resource Planning has a positive effect on Supply Chain Management. Strategy has a positive effect on Supply Chain Management. Supply Chain Management has a positive effect on Company Performance. Enterprise Resource Planning has a positive effect on Company Performance, but the indirect effect on Company Performance through Supply Chain Management becomes stronger. Supply Chain Management is a perfect mediating variable for the influence of Enterprise Resource Planning and Strategy on Company Performance. Companies need to strengthen corporate culture where trust0and commitment are0the main capital of the company to consumers. Keywords: ERP, SCM, Performance, Strategy Share Link | Plain Format | Corresponding Author (Miftakul Huda Huda)

215	Strategic Management, Entrepreneurship	ABS-51
FUNNELING STRATEGY OF DIGITAL MARKETING FOR DEVELOP INCUBATOR BUSINESS ECOSYSTEM MSEs IN CIREBON CITY Alif Ringga Persada, Hari Mulyadi, Suryana, Chairul Furqon Indonesia University of Education Abstract The increasing use of the internet and social media in Indonesia has driven the importance of optimal utilization of digital marketing to enhance sales. Although micro, small, and medium enterprises (MSMEs) have relatively small sizes, they play a crucial role in advancing Indonesia^s economy. Digital marketing through social media provides complex information in the form of analyzable metrics to improve marketing efforts. The primary objective of marketing is to increase the likelihood of people purchasing a product or recommending it to others. To achieve this goal, it is important to establish good relationships among the elements within the business ecosystem, including large companies, startups, MSMEs, suppliers, distributors, customers, and other stakeholders. In order to create a healthy, cooperative, competitive, and mutually beneficial business ecosystem, the presence of a business incubator that provides resources, mentorship, training, networking, and a supportive environment is necessary. This research was conducted using a survey method with a sectional approach, involving a sample of 38 MSMEs in the city of Cirebon. Currently, word-of-mouth marketing strategies are no longer effective for MSMEs, thus requiring strategies to create a creative community. MSMEs have expressed their readiness to compete in the era of digital marketing. Keywords: Funneling Strategy, Digital Marketing, MSMEs, Incubator Business Ecosystem. Share Link | Plain Format | Corresponding Author (Alif Ringga Persada)

216	Strategic Management, Entrepreneurship	ABS-53
Factors Supporting the Digitalization of Government Organizations: An Empirical Review of Strategic HR Resources Lili Khamiliyah (a) (b), Agus Rahayu (a), Puspo Dewi Dirgantari (a), Lili Adi Wibowo (a) (a) Universitas Pendidikan Indonesia (b) KPPN Cirebon Abstract The digitalization of government organizations is a global effort to keep pace with changes in the behaviour of citizens who have fully adopted technology in everyday life. By measuring the construction of strategic resources of government organizations in the form of data literacy, collaborative skills, and digital trust in government organizations^ human resources, this study aims to reveal the influence of these constructs on the formation of digital culture, digital organizational readiness, and organizational digitalization. Involving 257 respondents from government organization workers who used the SEM-PLS approach, this study has found that data literacy and digital trust can influence an organization^s digital culture. The digitization of government organizations was later found to be affected by the organization^s digital culture and the organization^s digital readiness. This study supports theories of technology adoption that have been widely used to measure the performance of organizational digitalization in a practical picture for government organization actors. Keywords: : digitalization of organizations- digital culture of the organization- Strategic Resources Share Link | Plain Format | Corresponding Author (Lili Khamiliyah)

217	Strategic Management, Entrepreneurship	ABS-66
The moderating effect of entrepreneurial culture on entrepreneurial university relationships with the promotion of innovation mediated by sustainability development goals Candra Taufik*, Hari Mulyadi, Disman, Agus Rahayu, Lili Adi Wibowo, Khoirun Nisa Bahri Universitas Pendidikan Indonesia *candra.taufik[at]upi.edu Abstract Purpose - Obtaining relationship solutions between entrepreneurial universities in increasing the promotion of innovation following plans to implement sustainability development goals in an entrepreneurial culture environment in tertiary institutions. Design/methodology/approach - Using quantitative methods with secondary data, with SPSS tools and the Hayes process model to measure the moderating effect of entrepreneurial culture on efforts to increase the promotion of innovation in higher education. Findings - Entrepreneurial culture in universities significantly moderates the relationship between entrepreneurial universities and the promotion of innovation. Practical implications - To increase the influence of entrepreneurial university efforts in increasing the promotion of innovation, entrepreneurial culture must be maintained and enhanced as best as possible. Originality/value - The moderating effect of entrepreneurial culture is a novelty in order to increase the promotion of innovation in universities that implement sustainability development goals. Keywords: entrepreneurial university, entrepreneurial culture, promotion innovation, sustainable development goals Share Link | Plain Format | Corresponding Author (Candra Taufik)

218	Strategic Management, Entrepreneurship	ABS-80
From Farming to the Dining Table: Exploring Agrotechnopreneurship in the Food Business Rina Madyasari (a*), Herdiyanti (b), Ari Arisman (c*), Sahrona Harahap (d) a)* Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia *rinamadyasari[at]uncip.ac.id b) Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia c) Faculty of Economics and Business, Universitas Perjuangan , Tasikmalaya, Indonesia ariarisman[at]unper.ac.id d) Faculty of Economics and Business, Cipasung University, Tasikmalaya, Indonesia Abstract Agrotechnopreneurship adopts technologies in agricultural practices, such as the use of sensors and remote monitoring. The study aims to explore the role of agrotechnopreneurship in the food business, from farming to the dining table. This study identified trends, innovations, challenges, and opportunities related to agrotechnopreneurship in the food business. The research method used involves a comprehensive library study to gather information related to the concept of agrotechnopreneurship, the implementation of technology in the food supply chain, and its impact on efficiency, sustainability, and added value for consumers. Research results show that (1) agrotechnopreneurship has great potential for transforming food business processes. Implementation of technologies such as IoT, big data analytics, artificial intelligence, and image processing can improve production efficiency, improve monitoring and prediction systems, and improve food quality and safety. (2) Agrotechnopreneurship provides opportunities to improve the accessibility of agricultural products, improve environmental sustainability, and provide added value to consumers through product innovation and better consumer experiences. The study also identified several challenges that need to be addressed, including limited access to technology, a lack of expertise and understanding among farmers, and non-supportive policies. In this context, the study provides policy recommendations to encourage the adoption of agrotechnopreneurship in the food industry. In addition, this research can provide valuable insights for business actors, stakeholders, and decision makers to understand the potential and benefits of agrotechnopreneurship in advancing food from farming to dining tables, as well as accelerating the transformation of the food industry towards sustainability and innovation. Keywords: Agrotechnopreneurship, Farming, Food business Share Link | Plain Format | Corresponding Author (Rina Madyasari)

219	Strategic Management, Entrepreneurship	ABS-86
STRATEGY IN EVENT TOURISM AND EVENT MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW (a)Indriyani Handyastuti, (b)Agus Rahayu, (c)Puspo Dewi Dirgantari, (d)Tjutju Yuniarsih (a)Postgraduate Student Doctoral of Management Program, Universitas Pendidikan Indonesia, Indonesia & Polteknik Pariwisata NHI Bandung, Bandung 40141, Indonesia (b,c,d)Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung 40154, Indonesia Abstract The tourism benefits received from hosting events have been well-known for decades. The huge and rapidly expanding event industry requires strategic management. This study^s objective is to explore how scholars have operationalized strategy in relation to events. Both from the standpoint of event management and event tourism. This study adopts the notion and framework of strategy from Wheelen and Hunger, as well as the discourses on event management and event tourism from Getz. Using a Systematic Literature Review method, the findings attempt to characterize the present status of research on event management and event tourism-related strategies. The conclusions of this study are derived from a review of 54 scientific articles to provide an overview about Citation, Author, Journal Source, Year, Country, Keyword, Purpose, Literature review, Method, Data Analysis, Name of The Events, Type of Strategy, Focus, Event Discourses, and Type of Event. Results found that the potential to do research on event management techniques and tourism event strategies is relatively unexplored. Keywords: Strategy, Event Tourism, Event Management, Systematic Literature Review Share Link | Plain Format | Corresponding Author (Indriyani Handyastuti)

220	Strategic Management, Entrepreneurship	ABS-88
A New Framework for Amplifying Business Performance of SMEs in Riau Province through Digital Finance and Financial Literacy M. Hasmil Adiya, Masyuri Hamidi, Rida Rahim, Fajri Adrianto Institut Bisnis dan Teknologi Pelita Indonesia, Universitas Andalas Abstract The development of SMEs has had a significant impact on economic policy in Indonesia, with SMEs in Riau Province being a job creation solution. However, some areas need improvement. First, SMEs in Riau Province face challenges in their performance, as evidenced by declining profitability and the need to maintain their business. Second, implementing digital finance among SMEs in this region faces obstacles because several companies are still in the early stages of utilizing computer and internet technology in their business processes. Third, financial literacy in Riau Province must be improved, especially regarding microfinance and FinTech institutions. Fourth, a lower level of adaptive resilience among SMEs hinders their ability to cope with external issues such as the ongoing Covid-19 pandemic. Lastly, the sustainable competitive advantage of SMEs in Riau Province requires improvement, as only a few companies are involved in the partnership strategy. In short, this new framework proposes integrating digital finance, increasing financial literacy, fostering adaptive resilience, and developing sustainable competitive advantage as key factors for improving the business performance of SMEs in Riau Province. The findings of this research are expected to provide valuable insights and guidance for stakeholders involved in supporting and encouraging the growth of SMEs in the regions. Keywords: SMEs, Riau Province, Business Performance Share Link | Plain Format | Corresponding Author (M. Hasmil Adiya)

221	Strategic Management, Entrepreneurship	ABS-99
The Strategies of Pawnshop Institution Service Improvement Based on Analysis of Community Perceptions and Needs: A Case Study in Karawang Regency, Indonesia Medi Nopiana1, Irvan Yoga Pardistya1,*, Julia Ambarwati1, Endang Taufiqurahman1, Novi Permata Indah1 Faculty of Economics, Universitas Singaperbangsa Karawang, Karawang, Indonesia Abstract The role of pawnshops in the socio-economic life of the community has been groped for a long time, but its services have yet to be fully obtained by all communities in various places. The vacancy of service space that the pawnshop does not provide is exploited by actors of loan sharks and illegal banks to market their products. The study aims to develop a strategy for improving pawnshop services based on an analysis of the perceptions and needs of the Karawang Regency community. The analysis method employs descriptive analysis, sourced from essential data in the form of primary data collected from interviews and distributing questionnaires. The study focus of the pawnshop institution is applied to PT. Pegadaian. The sampling technique utilizes Probability Sampling in the form of Area and Simple Random Sampling. The study results show that the most critical and essential strategy for PT. Pegadaian needs service and marketing improvements focusing on implementing an active marketing system by conducting literacy to the community directly (by the door to door) under the implementation of a canvassing strategy. Implementing this strategy can involve students in the internship program through the collaboration built between PT. Pegadaian with the Education Office of West Java Province and universities. In addition to collaborating with online expedition service companies, efforts to improve services can be carried out through cooperation between PT. Pegadaian with the Community and Village Empowerment Office of Karawang Regency and the local village government through empowering BUM Desa. Keywords: Strategic Management, Loan Sharks and Illegal Bank Practices, SWOT Analysis Share Link | Plain Format | Corresponding Author (Irvan Yoga Pardistya)

222	Strategic Management, Entrepreneurship	ABS-108
Personal and Organizational Factors Supporting Green HRM Performance In the Tourism Industry 1Endang Komesty Sinaga*, 2Agus Rahayu, 3Puspo Dewi Dirgantari, 4Lii Adi Wibowo 1Postgraduate Student Doctoral of Management Program, Universitas Pendidikan Indonesia, Indonesia & Departement of Tourism, Politeknik Pariwisata NHI Bandung, Bandung 40141, Indonesia 2,3,4 Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung 40154, Indonesia Email : endang_komesty[at]upi.edu Email: agusrahayu[at]upi.edu Email: puspodewi_tugas[at]upi.edu Email : liliadiwibowo.edu[at]upi.edu Abstract This study examines the relationship between employees^ green environmental behavior and environmentally friendly organizational performance. Using the SEM-PLS analysis method, this study involved 307 respondents of tourism actors by testing survey data in the form of structural models involving personal and organizational factors related to employees^ green environmental behavior. The findings show a positive and significant influence of employees^ green environmental behavior on the performance of environmentally friendly organizations. In addition, factors such as environmental literacy, environmental empowerment, and environmental leadership also have a significant influence on employees^ green environmental behavior. However, it was found that factors such as employee religiosity, green environment self-efficacy, and green environment training did not significantly influence them. The study has important practical implications. Organizations must develop environmental literacy programs, encourage environmental empowerment, and demonstrate committed leadership in adopting green environmental practices. In addition, the continuous evaluation and improvement of environmental practices and building organizational awareness and commitment to sustainability are also important factors in promoting employees^ green environmental behavior and environmentally friendly organizational performance. The study provides new insights into factors influencing employees^ green environmental behavior and provides a solid foundation for developing strategies and policies that support green environmental behavior in the workplace. Keywords: employees^ green environmental behaviour, environmentally organizational performance, environmental literacy program, environmental empowerment, environmental leadership Share Link | Plain Format | Corresponding Author (Endang Komesty Sinaga)

223	Strategic Management, Entrepreneurship	ABS-114
The Roles of Inspiration and Learning to Entrepreneurial Intention Moderated by Attitude Variable Nizar Alam Hamdani (a), M. Farhan Hibatul Azizi (b), Azka Muhamad Fadilah (b*), Intan Permana (b) a) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Garut 44151, Indonesia b) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Garut 44151, Indonesia *24081121105[at]fkwu.uniga.ac.id Abstract This study analyzes the role of inspiration and learning in entrepreneurial interest moderated by attitude variables. The Indonesian government has set a target for the number of national entrepreneurs, but it has not been achieved so far. This condition will be the same if there is no process of obtaining inspiration and learning through an entrepreneurial attitude. Forming a positive entrepreneurial attitude can increase inspiration and learning. To get data about entrepreneurial interest in Indonesia, researchers used a descriptive quantitative method on 60 respondents whom researchers met face-to-face and virtually. The data collection process used a cross-sectional survey approach. The data collected were analyzed using the path analysis method and SmartPLS software. Based on the results of the analysis, inspiration directly influences entrepreneurial attitudes. Besides that, there is a direct effect of learning on entrepreneurial attitudes. Furthermore, there is a direct influence on entrepreneurial interest. Then, there is an indirect influence of inspiration on entrepreneurial interest through entrepreneurial attitudes. Finally, there is an indirect effect of learning on entrepreneurial interest. After being analyzed, the direct impact of attitude on entrepreneurial interest is more significant than the indirect effect of learning on entrepreneurial interest. The weakness of this study is the limited sample, so future researchers should conduct research on a larger sample, particularly in various industrial sectors. Keywords: Attitude- Inspiration- Intention- Learning. Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

224	Strategic Management, Entrepreneurship	ABS-115
The Roles of Entrepreneurship Education to Student^s Employability Skill Moderated by E-Learning Variable Nizar Alam Hamdani (a), Aura Insani (b*), Rian Gozali (b), Intan Permana (b) a) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Garut 44151, Indonesia b) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Garut 44151, Indonesia *24081121103[at]fkwu.uniga.ac.id Abstract This study aims to analyze the role of entrepreneurship education in student employability skills moderated by e-learning variables. The number of labor figures the industry can absorb in Indonesia is not optimal for the adult age group. This condition will constantly be similar if entrepreneurship education is not following the context of e-learning needs. Good entrepreneurship education applies entrepreneurial knowledge and skills to individuals to enhance economic development. To obtain data on students employability skills in Indonesia, researchers used descriptive quantitative methods on 60 respondents observed face-to-face and virtually. The data collection process for this study used a cross-sectional survey approach. The data collected was analyzed with the path analysis method using SmartPLS software. Based on the analysis result, there is a direct effect of entrepreneurship education on student^s employability skills. Moreover, there is a direct influence of entrepreneurship education on e-learning. Then, e-learning directly affects students employability skills. Finally, there is an indirect effect of entrepreneurship education on students&#39- employability skills through e-learning. After being analyzed, the direct impact of e-learning on students work skills has a more significant influence than the effect of entrepreneurship education on e-learning. The weakness of this study is the limited sample, so future researchers should research a larger sample in various industrial sectors. Keywords: E-Learning- Entrepreneurship Education- Student^s Employability Skills. Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

225	Strategic Management, Entrepreneurship	ABS-118
Analysis of the Effect of Entrepreneurial Self-Efficacy and Entrepreneurial Education on Social Entrepreneurial Intention Intan Permana (a), Adi Adiansyah (a*), Shabina Meisya Adriani Safari (a), Nizar Alam Hamdani (b) a) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Garut 44151, Indonesia *24081121001fkwu[at]uniga.ac.id.com b) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Garut 44151, Indonesia Abstract This study analyzes the effect of self-efficacy in entrepreneurship and entrepreneurship education on the interest in social entrepreneurship. Indonesia occupies the highest position in the level of concern over the problem of social inequality, which most adults feel. This condition will continue to occur if people^s concerns about the issue of social disparities do not get efforts to change through efforts to improve entrepreneurship education and self-efficacy in entrepreneurship. Successful entrepreneurship education is marked by increasing the ability of community entrepreneurs so they can improve their standard of living through entrepreneurial activities. To obtain data about the interest in social entrepreneurship in Indonesia, researchers used a descriptive quantitative method on 50 respondents, who were met face-to-face and virtually. The data collection process for this study used a cross-sectional survey approach. The data collected were analyzed by multiple regression method using SPSS software. Based on the results of the data analysis, there is a partial effect of self-efficacy in entrepreneurship on the interest in social entrepreneurship. Furthermore, entrepreneurship education partially impacts the interest in social entrepreneurship. Finally, self-efficacy in entrepreneurship and entrepreneurship education have a simultaneous influence on social entrepreneurship interest. After the variables are compared, self-efficacy in entrepreneurship on interest in social entrepreneurship is smaller than the effect of entrepreneurship education. Therefore, the efforts to develop self-efficacy in entrepreneurship to improve the level of interest in social entrepreneurship are more vital. This research has a novelty in examining the simultaneous effect of self-efficacy in entrepreneurship and entrepreneurship education on interest in social entrepreneurship because previous researchers did not mention the magnitude of this influence. However, the limitation of this study is not examining the relationship between self-efficacy in entrepreneurship and entrepreneurship education. Therefore, further researchers should conduct a study that examines the relationship between self-efficacy in entrepreneurship and entrepreneurship education. Keywords: Entrepreneurial Education- Entrepreneurial Self-Efficacy- Social Entrepreneurial Intention Share Link | Plain Format | Corresponding Author (Intan Permana)

226	Strategic Management, Entrepreneurship	ABS-120
The Analysis of Subjective Well-Being Influenced by Self-Employment and Personal Functioning Nopi Sisyanti (a*), Ihsan Abdulrahman (a), Asri Solihat (a), Nizar Alam Hamdani (b), Intan Permana (a) a) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Garut 44151, Indonesia *24081121059[at]fkwu.uniga.ac.id b) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Garut 44151, Indonesia Abstract This study investigates the influence of subjective well-being on self-employment moderated by personal functioning variables. The happiness index based on the level of education in groups of people without formal education is in the low category. This condition will not change if there is no improvement in self-employment and personal functioning in those groups. Excellent self-employment can be expressed by considering education a priority for every community with a positive impact. To obtain data on subjective well-being in Indonesia, researchers used a descriptive quantitative method on 30 respondents observed directly and virtually. The data collection process used a cross-sectional survey approach. The data collected were analyzed with multiple regression methods using SPSS software. Based on data analysis results, self-employment has partial influences on subjective well-being. Furthermore, personal functioning influences subjective well-being. Finally, this study found the simultaneous effect of self-employment and personal functioning on subjective well-being. The influence of self-employment on subjective well-being is smaller than that of personal functioning. Thus, efforts to develop personal functioning to improve subjective well-being are more vital. This research has a novelty in testing the simultaneous self-employment and personal functioning of subjective well-being because previous researchers did not mention the size of the influence. However, this study is weak in not examining the relationship between self-employment and personal functioning. Therefore, further researchers need to conduct this research to find the connection. Keywords: Personal Functioning- Self Employment- Subjective Well-Being. Share Link | Plain Format | Corresponding Author (NOPI SISYANTI)

227	Strategic Management, Entrepreneurship	ABS-123
The Influence of Training Program on Entrepreneurship Development Sukma Nugraha (a), Rivaldy Maolani (a*), Aas Yulianti (a), Nizar Alam Hamdani (b), Intan Permana (a) a) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Garut 44151, Indonesia *sukma[at]uniga.ac.id b) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Garut 44151, Indonesia Abstract This study investigates the effect of training programs on entrepreneurship development in startup businesses. According to National Entrepreneurship Index, Indonesia occupies the lowest position among other countries. This situation will always be the same if there are no developing training programs for startup business actors, such as a startup accelerator program in the form of business incubation for startup companies. To obtain data on entrepreneurship development in Indonesia, researchers used descriptive quantitative methods on 30 respondents, who were met face-to-face and virtually. The data collection process used a cross-sectional survey approach. The data collected was then analyzed with the path analysis method using SmartPLS software. Based on the analysis result, there is a direct effect of the training program on startup businesses. Besides, there is also the influence of startup businesses on entrepreneurial development. Finally, there is an indirect effect of the training program on entrepreneurial development. The training program^s impact on startup businesses is more significant than that of startup businesses on entrepreneurship development. Observing the results of the indirect effect of the training program on entrepreneurship development, researchers consider that the role of the startup business is vital. The drawback of this study is the limited sample. Thus, future researchers should study a larger sample and focus on various industrial sectors. Keywords: Business Startup- Entrepreneurship Development- Training Program Share Link | Plain Format | Corresponding Author (Sukma Nugraha)

228	Strategic Management, Entrepreneurship	ABS-124
Analysis of Determining Leading Sectors in West Java Province in Facing the Global Market Eeng Ahman, Yana Rohmana, Ani Pinayani, Suci Aprilliani Utami Universitas Pendidikan Indonesia Abstract Regional economic development strategies can be carried out by developing regional superior (leading) sectors. This research resulted in a design for determining economic structure and growth patterns, then determining regional leading sectors in each district/city in West Java Province, Indonesia in facing global market competition. To answer research problems, several data analysis methods were used, namely: Klassen Typology Analysis, Location Quotient (LQ) Analysis, and Shift Share Analysis using data for each district/city in West Java Province for the 2020-2022 period. The province of West Java, which consists of 18 regencies and 9 cities, has its own characteristics from each region. In general, in West Java Province, the leading sectors are wholesale and retail trade- processing industry and the agricultural, forestry, and fishery sectors. There has been a shift in the economic structure in the regencies in West Java, from agriculture to industry, although the agricultural sector still plays an important role and is the basis sector in the region, especially the regencies. Meanwhile, for more developed regencies and municipal areas, there has been a shift or improvement in the economic structure of industry as well as an increase in the trade and financial sectors. And specifically for the city of Bandung, which is also the capital of West Java Province, there has been an even higher shift, namely starting to become a service city. Keywords: Leading sector, Klassen typology, Location Quotient, and Shift Share Share Link | Plain Format | Corresponding Author (Eeng Ahman)

229	Strategic Management, Entrepreneurship	ABS-128
Instilling Character Values Through Entrepreneurial Activities in Garut Indonesian Institute of Education Student Cooperative Members Ade Suherman1, Jamilah2, Endang Dimyati3, Prima Melati4, Yuyun Susanti5 1 Institu Pendidikan Indonesia 2Institu Pendidikan Indonesia 3Institu Pendidikan Indonesia 4Institu Pendidikan Indonesia 5Universitas Galuh Abstract Abstract. Instilling character values for a person is very necessary to foster responsibility for the individual himself. Character cultivation can be grown through education or organizational activities that form it, one of which is a cooperative organization for its members. Character will be formed if done by practicing regularly and repeatedly so that it becomes a habit. These characters are needed as capital in forming entrepreneurial character. This study aims to determine character values through entrepreneurial activities in members of the Indonesian Institute of Education student cooperatives. The research approach uses descriptive qualitative methods of interviews, observation, and documentation with triangulation as a data analysis technique. It can be concluded that the results of the study show that character indicators can be grown through fostering entrepreneurial character values, namely: (1) empowering positive, (2) employing, (3) leadership, (4) independence, and (5) being able to overcome problems , (6) communicative, (7) creative, (8) hard work, (9) dare to take risks, (10) patient, (11) diligent. Keywords: Character values, Entrepreneurship, Student cooperatives Share Link | Plain Format | Corresponding Author (Ade Suherman)

230	Strategic Management, Entrepreneurship	ABS-130
Actualization of Pancasila values in digital-based entrepreneurship programs for students at SMKN 1 Garut Ade Suherman1, Tetep2, Asep Anggi Dikarsa3, Supriadi4, Hermansyah5, Ana Maulana6 1 Institu Pendidikan Indonesia 2Institu Pendidikan Indonesia 3Institu Pendidikan Indonesia 4Institu Pendidikan Indonesia 5Institu Pendidikan Indonesia 6Institu Pendidikan Indonesia Abstract Pancasila as the nation^s ideology contains values that can be actualized in the life of society, nation and state, efforts are made so that it does not cause divisions that harm everyone and can even harm the State of Indonesia. Pancasila as the nation^s ideology contains values that can be actualized in everyday life, one of which is digital-based entrepreneurship activities that are applied to students at SMKN 1 Garut. This study aims to actualize the values contained in Pancasila in each of its items in a digital-based entrepreneurship program for students at SMKN 1 Garut. The research approach uses qualitative case studies with interview, observation, and documentation methods through triangulation as a data analysis technique. It can be concluded that the results of the study show that students of SMKN 1 Garut give a touch of the values contained in Pancasila such as (1) divine values, (2) humanity, (3) unity, (4) cooperation and (5) social in running the program digital-based entrepreneurship. This encourages students to be more motivated and responsible in carrying out digital-based entrepreneurship activities. Keywords: Pancasila values, entrepreneurship, digital platforms Share Link | Plain Format | Corresponding Author (Ade Suherman)

231	Strategic Management, Entrepreneurship	ABS-138
A Model of Co-Creation Strategy Implementation in Supporting the Performance of Vocational Schools in West Java Yani Heryani, Lili Adi Wibowo, Muhamad Arief Ramdhany Faculty of Economics and Business Education Universitas Pendidikan Indonesia, Indonesia e-mail: yani.heryani[at]upi.edu, liliadiwibowo[at]upi.edu, ramdhany[at]upi.edu Abstract The performance of Vocational High Schools (VHS) is an essential focus of this research, leading to continuous improvement that supports VHS as the center of excellence. This research explores how a co-creation strategy can improve vocational school performance in West Java by examining industry challenges, teacher development, the center of excellence strategy, and co-creation implementation. It also investigates the effects of industry challenges and teacher development on the center of excellence strategy and co-creation implementation and how these factors impact the performance of vocational schools in West Java. This study focuses on all 288 State Vocational Schools of Center of Excellence in West Java. A random sample of 165 respondents will be analyzed using Partial Least Square (PLS) to ensure accuracy. This study has significant implications for improving vocational school performance in West Java. By examining the challenges faced by the industry, dynamic principal leadership, teacher development, and the implementation of a co-creation strategy, this research can identify areas of improvement and promote the development of vocational schools as centers of excellence. The novelty of this study lies in its focus on co-creation as a strategy for improving vocational school performance and its investigation of the interplay between industry. Keywords: center of excellence strategy, co-creation strategy, dynamic principal leadership, teacher development, vocational school performance Share Link | Plain Format | Corresponding Author (Yani Heryani)

232	Strategic Management, Entrepreneurship	ABS-141
THE INFLUENCE OF BUSINESS ORIENTATION AND PORTFOLIO DIVERSIFICATION ON THE VALUE CREATION AND ITS IMPLICATION ON BUSINESS PERFORMANCE (A STUDY IN THE NON-AERO AIRPORT SERVICE INDUSTRY IN INDONESIA) Virda Dimas Ekaputra, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari Universitas Pendidikan Indonesia Abstract This study aims to examine the effect of business orientation and portfolio diversification on the value creation and the implication on the business performance of non-aero airport service industry in Indonesia. The study is conducted using a quantitative research approach. The observation is conducted on a cross section/one-shot time horizon, in 2023. The unit of analysis in this study is all airports in Indonesia, and 25 airports are taken as sample with consideration that the airports have sufficient complexity and have served commercial flights. Partial Least Square (PLS) is using to test the hypothesis. The results of hypothesis testing show that portfolio diversification has a dominant influence on value creation than business orientation- value creation has a significant effect on business performance- as well as value creation mediates the influence of business orientation and portfolio diversification on business performance. The results of this study propose a managerial implications for the management of non-aero airport service industry companies in Indonesia to develop value creation based on portfolio diversification and business orientation to enhance their business performance. Keywords: business orientation, portfolio diversification, value creation, business performance Share Link | Plain Format | Corresponding Author (Virda Dimas Ekaputra)

233	Strategic Management, Entrepreneurship	ABS-142
Economic Development Strategy For Social Institutions Using Android-Based Applications Erik Sopian (a*), Agus Rahayu (b), Puspo Dewi Dirgantari Universitas Pendidikan Indonesia, Jalan Dr. Setiabudi No. 229 Bandung 40154, Indonesia Abstract A range of marketing strategies and digital media are used in digital marketing, which is all marketing activities that involve electronic devices or the internet. This allows us to interact with potential customers who spend time online. The purpose of this research is to make it simpler for customers to find out online information about experience users have in consuming products or brands, with the main goal being to reach customers and can result in profit. With the development of the times that prioritize technology, the author took the initiative to make the most of using marketing media effectively, specifically by implementing Andoird Application to gain the profit of social foundation. Keywords: Strategy, Marketing, Economy, Development, Social Share Link | Plain Format | Corresponding Author (Erik Sopian)

234	Strategic Management, Entrepreneurship	ABS-144
Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia Ahmad Sugiono1*, Agus Rahayu2, Lili Adi Wibowo3 1Student of Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: ahmadsugiono[at]upi.edu 2Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: agusrahayu[at]upi.edu 3Management Science Program, Faculty of Economics and Business, Indonesia Education University, Indonesia, email: liliadiwibowo2021[at]gmail.com Abstract This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS4.0 software to analyze the impact of Incoterms and related resources on competitive advantage. The research data was obtained by disseminating online questionnaires through social media. The questionnaire was designed using a Likert scale of 5. The respondents used in this study were Freight forwarder companies determined through simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the influence of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research^s theoretical implication is that Freight forwarder companies^ management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage. Keywords: Competitive advantage, Freight forwarders, Incoterms, Resources-Base views, Relational resources Share Link | Plain Format | Corresponding Author (Ahmad Sugiono)

235	Strategic Management, Entrepreneurship	ABS-173
Science Mapping for Sustainable Business Model : A Blibiometric Analysis Ita Puspitaningrum, Agus Rahayu , Lili Adi Wibowo , Puspo Dewi Dirgantari Universitas Pendidikan Indonesia Abstract This study is a Blibiometric Analysis of the articles on Sustainable Business Model published between 2003 - 2023. The initial studies were selected from the article published in a reputable journal indexed Scopus. Of the 17423 review articles, 1132 articles were selected to be included in analysis. The purpose of this study is to describe the newer area of reseach of Sustainable Business Model. The result of this study refers the newer area of research in Sustainable Business Model were the research about Sustainable Business Model Innovation and Dynamic Capabilities. Keywords: Blibiometric Analysis, Sustainable Business Model, Circular Business Model. Sustainable Business Model Innovation. Share Link | Plain Format | Corresponding Author (Ita Puspitaningrum)

236	Strategic Management, Entrepreneurship	ABS-175
A Systematic Literature Review on Competencies in Agile Leadership Muhammad Iqbal Alamsyah, Agus Rahayu, Lili Adi Wibowo, Disman Universitas Pendidikan Indonesia Abstract One way that organizations can stay persistent in survival mode is by developing agile leadership capabilities. Being persistent in survival mode in a VUCA world requires a combination of agile leadership capabilities and strategic planning and decision-making. Elements of agile leadership namely embracing change, collaborating, adaptability, customer focus, and result oriented. By developing these capabilities, organizations can navigate through complex and unpredictable situations and emerge stronger and more resilient. effective leadership is crucial for building business resilience. Agile leaders are well-suited to help organizations navigate through complex and unpredictable situations and emerge stronger and more resilient. They can respond quickly to changing circumstances, facilitate collaboration and communication among team members, and create a culture of continuous learning and improvement. Keywords: VUCA, Business Resilience, Leadership, Agile Leadership, Competency Share Link | Plain Format | Corresponding Author (Muhammad Iqbal Alamsyah)

237	Strategic Management, Entrepreneurship	ABS-177
The Influence of Digital Innovation, Human Resource Capability, and Business Orientation on Co-Creation Strategy of Digital Industry in Indonesia Setyanto Hantoro- Dr Rano Kartono Rahim, B.IT., M.Bus. Bina Nusantara University Abstract Indonesia^s digital economy is among the fastest growth within the region but the contribution of the digital economy in Indonesia on GDP is still relatively small compare to other countries (only 4%). To increase the contribution of Indonesia digital economy to GDP we need to increase the growth of this digital economy. Indonesia digital industry is faced with the challenges of an economic slowdown, a weakening labor market, and supply chain problems. With those challenges, there are many factors that determine the growth of Indonesia digital economy, one of it is the co-creation strategy that implemented on digital company. Co-creation strategy itself is an business strategy that is influenced by many factors both internal and external. Based on this background, this study aims to examine the influence of internal factors which are : digital innovation, human resource capability, and business orientation on co-creation strategy of digital company in Indonesia. In line with the research objectives, the type of research used in this study is verification, namely to find out the relationship of each variable in the study by using a hypothesis. The unit of analysis in this study is digital companies in Indonesia and the unit of observation is the management of digital companies in Indonesia. Samples were taken from as many as 100 respondents. The research data was collected in a cross-section/one shoot, in 2023. Quantitative analysis was carried out using the Partial Least Square (PLS) approach. The results of the study show that digital innovation, human resource capability, and business orientation have a significant effect on co-creation strategy of digital company in Indonesia. For digital companies in Indonesia today, the business orientation has a more significant role in formulating co-creation strategy. Based on these findings, the managerial implication of this research is to provide advice for management to further strengthen the development of business orientation in formulating and implementing co-creation strategy which is supported by the development of the digital innovation and human resource capability. Keywords: digital innovation, human resource capability, business orientation, on co-creation strategy Share Link | Plain Format | Corresponding Author (Setyanto Hantoro)

238	Strategic Management, Entrepreneurship	ABS-184
PARADIGMA ORIENTASI WIRAUSAHA TERHADAP KINERJA USAHA A.Septian- P.D. Dirgantari- M. Masharyono - S.S.Rahmawati - M. al-ghifari Fattan Universitas Pendidikan Indonesia Abstract Entrepreneurship is a container concept in which individuals or groups can create, identify and take business opportunities to create value and face challenges in order to achieve a certain goal. Before someone can get involved in this entrepreneurial world, it is better if someone can understand and orient the efforts to be made so that the goals can be achieved as they should. By using the Study Literature Through the direction of entrepreneurial orientation, leaders can bring organizations to achieve better performance. The exploration results show that entrepreneurial orientation positively influences marketing performance. Entrepreneurial orientation can be said to be important in running a business to gain company advantages that can compete more effectively. EO is measured through several measurements consisting of Autonomy, Innovativeness, Risk Tasking, Proactiveness, Competitive Aggressiveness. Keywords: Entrepreneurial Orientation, Business Performance Share Link | Plain Format | Corresponding Author (Alfi Septian)

239	Strategic Management, Entrepreneurship	ABS-189
The Influence of Entrepreneurship Ecosystem Toward Trust-Building Process of Garut Burayot Center, Indonesia Dini Turipanam Alamanda (a*), Ayuni (a), Wati Susilawati (a), Intan Alya Khoerunnisa (a) a) Faculty of Economics, Garut University, Indonesia *manda[at]uniga.ac.id Abstract Trust is an important factor that can encourage MSMEs to join clusters. One of the MSME centers that have the potential to develop into clusters is the Burayot center located in Garut Regency, West Java, Indonesia. The purpose of this study is to analyze the influence of the entrepreneurial ecosystem on the process of building trust in the Garut Burayot Center. The entrepreneurial ecosystem is vital in facilitating business growth and development in the center. This study used a quantitative research method in which the questionnaire used as a data collection instrument. The research sample was a saturated sample of 40 MSME entrepreneurs from the Garut Burayot Center. The data were then analyzed using PLS-SEM with the help of SmartPLS 4.0 software. The results show that entrepreneurial ecosystem has significantly influences the trust-building process in the Garut Burayot Center. Conducive environmental factors, solid institutional support, and good interaction between stakeholders are essential factors that help build trust between business actors at the Garut Burayot Center. The findings from have important implications for stakeholders in the Garut Burayot Center and similar industrial centers. Improving the entrepreneurial ecosystem and strengthening the trust-building process can effectively drive business growth and success in small and medium industrial centers such as Garut Burayot Center. Keywords: Cluster industry- MSME- Trust-building process- Entrepreneurship- Business ecosystem Share Link | Plain Format | Corresponding Author (Dini Turipanam Alamanda)

240	Strategic Management, Entrepreneurship	ABS-209
BUSINESS STRATEGY ANALYSIS OF NIE BOLEN BAKERY PURWAKARTA WITH STRATEGIC MANAGEMENT MATRIX FORMULATION Neti Hernawati1 , Lili Adi Wibowo 2 Magister Manajemen Universitas Pendidikan Indonesia Abstract This study aims to identify the right business strategy to implement and be competitive at Nie Bolen Bakery in Purwakarta. Nie Bolen Purwakarta faces competition from many reputable local bakery, cake & pastry businesses in Purwakarta City. SWOT analysis is applied to identify and analyze the factors that influence Nie Bolen Bakery^s business by identifying the areas of production, marketing, human resource management, finance and information management strategy. The research method used is descriptive qualitative research. Observation data collection techniques, interviews, and documentation. Several test methods are steps of the SWOT analysis test, including using the IFE Matrix, EFE Matrix, IE Matrix, SPACE matrix, TOWS Strategy Matrix, BCG matrix, and QSPM matrix. The output of this study is an analysis of internal and external factors through the calculation of the IFE matrix and the EFE matrix with a total score of 2.52 and 2.6 for each output. The SWOT results explain that Nie Bolen Bakery is in Quadrant I, which means that Nie Bolen Purwakarta is in a Growth position and illustrates that the company^s internal factors are in a strong state. Strategies that can be carried out are market development strategies and product development strategies. Thus, the marketing strategy that can be implemented by Nie Bolen Purwakarta is an Aggressive Strategy, namely the company must be able to develop existing strengths and increase and maintain existing opportunities in the midst of increasingly fierce competition. The SO strategy is also recommended to be used, namely by increasing product quality and quality, increasing online sales promotions and continuously innovating products. Keywords: Strategic Management, Business Strategy, SWOT Matrix, IFE Matrix, EFE matrix, BCG Matrix Share Link | Plain Format | Corresponding Author (NETI HERNAWATI)

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