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121	Marketing Management	ABS-150
Empirical study of online purchasing motives during covid-19 L. Lisnawati; B. Widjajanta Universitas Pendidikan Indonesia Abstract The purpose of this research is to find the influence of online purchasing motive consumer Indonesia during covid. A total of 100respondents were using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification technique using path. The research showed that there are main factors that influence the online purchasing motive consumer Indonesia during covid-19 Keywords: online purchasing motives Share Link | Plain Format | Corresponding Author (Lisnawati Lisnawati)

122	Strategic Management, and Entrepreneurship	ABS-1
Business Intelligence & Analytics and Its Effect on Startup Performance Sunu Puguh Hayu Triono (a*), Rama Chandra Jaya (a) a) Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun Jalan Soekarno-Hatta No. 448, Bandung 40266, Indonesia b) Program Studi Doktor Ilmu Manajemen, Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia *sunu.puguh[at]gmail.com Abstract Startup is a temporary organization in search of a scalable, repeatable, profitable business model, and startup is not a smaller version of company. Startup as a phenomenon - rather than just a business phase- its emergence is driven by the use of digital technology, one of the main ones is data. Data is the main source for startups to operates, from the ideation to building a company, or in other words, startups makes decisions based on data, re-cently, big data. Hence, business intelligence & analytics is needed even more to improve business decision. This study aims to understand business intelligence and analytics and their relationship with the performance of startups in Indonesia. This research employs descriptive and verification method. The empirical data were collected through question-naire that administered to founder, executive, or manager of startups. This study uses PLS as analytical tool in data processing. Moreover, in this study, the model from previous research is tested consist of three exogenous variables namely business intelligence & analytics characteristics, innovativeness, and network learning to predict the startup’s performance. This study discovers that the business intelligence and analytics have direct positive effect on net-work learning, while innovativeness have direct positive effect on startup performance, but the effect of business intelligence and analytics to startup performance is not clear. Keywords: Business Intelligence; Business Analytics; Startup; Performance Share Link | Plain Format | Corresponding Author (Sunu Puguh Hayu Triono)

123	Strategic Management, and Entrepreneurship	ABS-24
COMPARATIVE ANALYSIS DEBT TO EQUITY RATIO AND PRICE TO BOOK VALUE IN STATE-OWNED ENTERPRISES AND PRIVATE COMPANIES (LITERATURE STUDY ON CONSTRUCTION AND BUILDING SUB SECTOR EMITENTS) Dudi Hendra Fachrudin, dudi.hendra@gmail.com (a) Ratih Hurriyati, ratih@upi.edu (b) Ikin Solikin, solikin65@gmail.com (b) Cahyat Rohyana, cahyatrohyana@poltekpos.ac.id (c) (a)Sekolah Tinggi Manajemen Logistik Indonesia, Bandung 40151, Jawa Barat, Indonesia (b)Universitas Pendidikan Indonesia, Bandung 40154, Jawa Barat, Bandung, Indonesia (c)Politeknik Pos Indonesia, Bandung 40151, Jawa Barat, Indonesia Abstract This research was conducted to determine the comparison of Debt to Equity Ratio (DER) and Price to Book Value (PBV) between State-Owned Enterprises (SOEs) and private companies that have been listed on the Indonesia Stock Exchange in the category of Building Construction Sub Sector. The problem that often occurs was conducting fundraising through debt which causes high DER levels. However, from previous studies it was known that there is a positive relationship between the DER and PBV. This research was conducted qualitatively with analytical descriptive methods and used secondary data obtained from the IDX. The results showed that the DER level of SOEs was greater than private issuers and the industry average, and the PBV of SOEs issuers was smaller than PBV of private issuers and the industry average. The DER level was inversely proportional to the PBV level, and contradict with the previous studies. Keywords: Keywords : DER, PBV, risk and SOEs Share Link | Plain Format | Corresponding Author (Dudi Hendra Fachrudin)

124	Strategic Management, and Entrepreneurship	ABS-34
VALUE-DRIVEN STRATEGY MODELS IN IMPROVING HIGHER EDUCATION INSTITUIONS’ PERFORMANCE Pupung Purnamasari (*), Ratih Hurriyati, Disman Disman, Lili Wibowo Universitas Pendidikan Indonesia Abstract The development of higher education is inseparable from the changes of the era, so every college is now required to focus on adjusting to the changing times to the digital age without leaving aside to continue improving their performance. The purpose of this study is to measure the effect of the value-driven strategy model in improving the performance of higher education institutions in West Java, Indonesia. The method used in this research is quantitative. The sample in this study were 167 universities in West Java Province. The data analysis technique used to test the effect of value-driven strategy on college performance is the Structural Equation Model (SEM). The results showed the performance of tertiary institutions in the province of West Java was influenced by the level of Value Driven Strategy. Keywords: Higher Education Institustions; Value Driven Strategy; University Performance Share Link | Plain Format | Corresponding Author (Pupung Purnamasari)

125	Strategic Management, and Entrepreneurship	ABS-35
Business coaching: implementation of service quality and social media promotion improvement in Indonesian MSMEs restaurant Helmi Yulianto (a*), Hasnul Suhaimi (a) a) Faculty of Business and Economics, University of Indonesia, Jakarta, Indonesia *botelaw[at]yahoo.com Abstract This paper aims to assist an Indonesian MSME restaurant in managing its marketing activities by implementing the strategy to increase their service quality and promotion. Business coaching method is used. It is a qualitative research to find out the actual condition and problems and then take actions agreed by MSME to overcome such problems. After conducting several external and internal analysis, including BMC, PESTEL, Porters Five Forces, STP, 7Ps, and DINESERV mini survey, it is revealed that MSME are facing several problems. Customer gaps, especially in intangible dimension, and ineffective promotion activities were found. Gap and pareto analysis confirms that those problems are the most important and feasible to be solved. Therefore reducing customer gap through implementation of service standard operating procedure (SOP) and introduction to service excellence knowledge is conducted. Optimization of MSMEs promotion activities through In-stagram also implemented, which successfully improve their exposure and customer engagement. Keywords: business coaching; service quality; social media promotion; MSMEs Share Link | Plain Format | Corresponding Author (Helmi Yulianto)

126	Strategic Management, and Entrepreneurship	ABS-53
What to do after Covid-19?: The Market Intermediary Model to Indonesian Social Entrepreneurs Tika Annisa Koeswandi (a)*, Ery Adam Primasara (b), Arif Budiman (a) (a) Entrepreneurship Study Program, Universitas Pendidikan Indonesia, Dr. Setiabudi Street No.229, Bandung, West Java, Indonesia, 40154 *tikakoeswandi[at]upi.edu (b) School of Postgraduate, Universitas Pendidikan Indonesia, Dr. Setiabudi Street No.229, Bandung, West Java, Indonesia, 40154 Abstract This study aims to figure out the model of Market Intermediary for Indonesia social entrepreneurs pasca Covid-19 era as an effort to re-build the economics situation after pandemic. This research is an explorative qualitative research that includes 10 Indonesian F&B SMEs and 3 Social Entrepreneurs as the sample. They were asked a set of questionnaire and online interviewed regarding intermediary market in Civid-19 era. The data were then analyzed by triangulation technique. Keywords: Market Intermediary, Social Entrepreneurs, Covid-19 Share Link | Plain Format | Corresponding Author (Tika Koeswandi)

127	Strategic Management, and Entrepreneurship	ABS-57
Feasibility Study of Site Selection Using GE-Matrix Mapping with Market Attractiveness Parameters and Financial Projection Parameters in Small and Medium Enterprises Muhammad Iqbal Alamsyah Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA) Abstract Opening a new business network is a complicated matter, because it can affect the sustainability of the business. This is a fairly large investment decision, because in addition to being able to increase market share and grow a business, opening a business network also has a risk of failure. It depends on the ability of management to see the location potential, market potential, market competition and managements ability to conduct business feasibility analysis. Therefore a feasibility study of site selection is needed in determining business locations from alternative locations. The research method used is a case study with a qualitative approach to the research object, GE-Matrix was chosen to be a tool in decision making with parameters that have been modified using market attractiveness parameters and financial projection parameters. Feasibility studies of site selection are conducted on location aspects, market potential aspects and territory aspects, competition aspects, risk aspects, and financial projections such as: BEP, Payback Period, and Profitability Index. The study was conducted at one of the Small and Medium Enterprises in Bandung. Furthermore, the results of the feasibility study using GE-Matrix mapping obtained is positive recommendations with a score of X = 3.80 and a score of Y = 2.90, based on the score, the business location chosen is eligible to be opened. Keywords: Feasibility Study, Site Selection, Market Attractiveness, Financial Projection, GE-Matrix Mapping Share Link | Plain Format | Corresponding Author (Iqbal Alamsyah)

128	Strategic Management, and Entrepreneurship	ABS-77
Design of the Xiaomi Smartphone Marketing Model based on Inovation Strategy of Blue Ocean Shift Mohammad Kurniadi Rasyid (a), Ratih Hurriyati (b), Puspo Dewi Dirgantari (c), Disman (d) (a), (b), (c),(d) Universitas Pendidikan Indonesia Abstract The purpose of this study is to analyze how far the smartphone manufacturer Xiaomi has implemented blue ocean shift steps in product marketing. The approach used in this study is a comparative approach. The samples used in this study are the manufacturers of mobile phones that have the most sales in Indonesia. Data analysis techniques used the blue ocean shift (BOS) method. Canvas analysis of blue ocean shift is used to determine the strategy of Xiaomi mobile phone manufacturers. The results showed the marketing activities carried out by Xiaomi mobile phone manufacturers were in accordance with the steps recommended by the blue ocean shift. Canvas analysis shows Xiaomi mobile manufacturer has a new marketing model that is different from its competitors. The marketing model of smartphone Xiaomis has proven to bring good results to Xiaomis marketing. Keywords: Blue Ocean Shift, Xiaomi, Canvas strategy Share Link | Plain Format | Corresponding Author (Mohammad Kurniadi Rasyid)

129	Strategic Management, and Entrepreneurship	ABS-78
Entrepreneurial Leadership of Young Independent Entrepreneurs in Disruptive Era Sadikun Citra Rusmana a) and Hari Mulyadi b) a) Fakultas Ekonomi dan Bisnis Universitas Pasundan, b) Universitas Pendidikan Indonesia Abstract ABSTRACT OF ARTICLE Entrepreneurial leadership have four characteristics are lead the vision, encourage, arrange, and direction. The whole of characteristics are important to observation in relation with entrepreneurship characteristics. This article can explan the result of research in entrepreneurship isu in uncertainty business or disruption era in the young specialy entrepreneurs 19 - 30 age. Descriptive and verificative methode used in this research for observations 33 respondens who running in the creative industry like foods, architecture, arts, and others. The result showed that entrepreneuship characteristics related to entrepreneurial leadership. In the research not differences gender significantly. Entrepreneurial leadership has been identified as the best solution to unemployment, underemployment and poverty among youths, especialy in entrepreneurs community who running business. Keyword : Entrepreneurial leadership, young independent entrepreneurs, disruption era. Keywords: Entrepreneurial leadership, young independent entrepreneurs, disruption era Share Link | Plain Format | Corresponding Author (sadikun citra rusmana)

130	Strategic Management, and Entrepreneurship	ABS-83
Strategies to achieve Indonesia future acceleration Gai Suhardja Maranatha Christian University Abstract Global Conference Creating Innovation and Value Added Business Strategies to achieve Indonesias future acceleration Gai Suhardja Interior Architecture Department Faculty of Art and Design Maranatha Christian University Jl. Prof.Drg Suriasumantri no 65 Bandung Jawa Barat 40132 Indonesia email: gai.suhardja@art.maranatha.edu Abstract Changes in life around the world occur by the pandemic corona virus 19, so the negative impacts, especially in the economic sector, are felt indivisible by every nation and country. Therefore, it is necessary to have a solution of the problem that can become hope for the citizens of all nation. Indonesia which has actually been rated by global economic observers as one of the 5th developed economies in the future, by this pandemic tragedy is required to initiate a powerful idea that makes every individual citizen get the opportunity for prosperity in the economy. Making plans to hold a world exhibition for 2030. By determining the location of the holding of the World Exhibition (World Expo 2030) in Central Kalimantan as a government program to move the Capital as the center of government of the Republic of Indonesia, this idea was able to realize the acceleration of realizing capital movement with investment from various countries in the world. As there is already a master plan made by the National Development Planning Agency (Bappenas), it is suggested a modification which will appeal to other nations and countries for investment value that shows the dignity of the nations culture and the progress of their respective countries. Rise international buildings and facilities in the Indonesian capital. The diversity of nations and countries will be present in the 2030 world exhibition area which opens opportunities for each country to foster bilateral relations as well as in the socio-economic, political-cultural and educational fields of nations in humanity, and each social strata of our citizens will have the opportunity to get his work in the midst of the industrial revolution 4.0 which changed even though the digitization system. Because this 2030 World Exhibition is not with stands and tents, but with skyscrapers owned by investors from participants of each nation country of the world with functions in accordance with regional planning options, organizing the exhibition is made one year, but construction preparation is 10 years before, soft opening can be held at 2025, then officially presented all heads of state from various participating countries and invitees to attend the grand opening ceremony in 2030. This paper discusses the idea of entrepreneurship for the country with the literature method and field study by counting participants from 500 countries which is each investment no less invests between 500 billion and 2 trillion rupiah. Undoubtedly the 2045 Indonesia golden year will become real, the welfare and prosperity of the nation will be evenly distributed throughout our NKRI province. Keywords: Keywords: Ideas, Culture, Investment, entrepreneurship, country Share Link | Plain Format | Corresponding Author (Gai Suhardja)

131	Strategic Management, and Entrepreneurship	ABS-101
KAJIAN PENERAPAN CUSTOMER BASED BRAND EQUITY STRATEGY DAN INTEGRATED MARKETING COMMUNICATION PADA USAHA MIKRO, KECIL DAN MENENGAH Tedi Setiawan Universitas Pendidikan Indonesia, Department of Management, Bandung, Indonesia Abstract Mayoritas Unit Usaha Mikro, Kecil dan Menengah (UMKM) belum memiliki brand untuk mendapatkan pelanggan sebagai salah satu sarana pemasaran. Produk yang bagus tanpa kekuatan dari brand dan strategi pemasaran yang efektif akan berakhir dan tidak berkelanjutan. UMKM akan berjalan stagnan dan mungkin akan mengalami kemunduran jika strategi Customer Based Brand Equity Strategy dan Integrated Marketing Communication tidak dijalankan. Apalagi di tengah kondisi Pandemi Covid-19 dan transformasi digital se-hingga mengharuskan para pelaku UMKM adaptif dan agile dalam menghadapi perubahan yang serba cepat. Penelitian akan dikaji dengan pendekatan metode deskriptif kualitatif melalui wawancara secara mendalam pada setiap narasumber sebanyak 20 pelaku UMKM yang sedang berkembang di Bandung. Pengembangan UMKM memerlukan penggabungan antara peran strategi branding dalam organisasi sebagai faktor internal dan brand recognition melalui marketing communication sebagai faktor eksternal. Proses pembangunan brand dan marketing communication yang kuat dapat mengubah bisnis dari pelaku UMKM dengan brand besar yang sukses Keywords: Customer Based Brand Equity, Integrated Marketing Communication, Usaha Mikro, Kecil & Menengah Share Link | Plain Format | Corresponding Author (Tedi Setiawan)

132	Strategic Management, and Entrepreneurship	ABS-102
GAP ANALYSIS E-PROCUREMENT SATISFACTION SERVICE QUALITY INDEX THROUGH INTERNAL AND EXTERNAL SURVEY USING E-SERVICE QUALITY MODEL Rahadian A. Hamdani Universitas Pendidikan Indonesia, Department of Management, Bandung, Indonesia Abstract The smooth operation of bank business is closely related to the process of goods / service procurement. Good and quality services will improve the image of the procurement of goods / services in carrying out their duties and responsibilities. Measurement of the level of service satisfaction to determine the quality of service that has been provided so far needs to be done. The purpose of the research compiled is to determine the distribution of user satisfaction based on five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, empathy with two indicators namely reality and expectations, as well as knowing things that hinder the procurement process. Data is collected using two types of questionnaires with a population of internal parties and external parties. The sampling method is done by simple random sampling. Overall, all respondents expressed satisfaction with the services provided, but there were a number of things that needed to be improved. The results of the study on the external side contained a very large gap in the aspect of the completeness of the electronic pre-tender process by 6.50%, while from the internal side, the largest gap was the aspect of tender planning, which was 9.67%. Dimensions that need to be prioritized as a step to improve service quality so that the gap that occurs is the assurance dimension from the external side and responsiveness from the internal side. Keywords: E-Procurement, Service Quality Index, Internal & External Survey, E-Service Quality Model Share Link | Plain Format | Corresponding Author (Rahadian Agus Hamdani)

133	Strategic Management, and Entrepreneurship	ABS-108
The Implications of Entrepreneur self-efficacy (ESE) and Social Capital on product innovation capability of SME’s performance in Jatinangor Higher Education Area, West Java, Indonesia Komarudin (a), Suryana (b) (a) Management Science Doctoral Program, Post-Graduate School, UPI Bandung West Java, Indonesia (b) A Professor at Management Science Doctoral Program, Post-Graduate School, UPI Bandung West Java, Indonesia Abstract The existence of a reliable SME’s is needed, especially in efforts to absorb labor and its contribution to increasing gross domestic product. Through micro and small businesses that continue to grow will be able to strengthen the countrys economy in an effort to improve peoples welfare. In a fairly dynamic market condition, the sustainability of SME’s must continue to be maintained and enhanced more comprehensively through enhancing competitiveness and business performance. Their business performance is thought to be influenced by product innovation, entrepreneurial self-efficacy (ESE) and social capital. This study aims to determine the effect of entrepreneurial self-efficacy (ESE) and social capital on product innovation and its implications for SME’s performance in the Jatinangor Higher Education Area, West Java. The results of the study stated that entrepreneurial self-efficacy (ESE) and social capital simultaneously had a positive and significant effect on the ability of product innovation, and there were direct and indirect effects of entrepreneurial self-efficacy (ESE) and social capital on the performance of SME’s in Jatinangor Higher Education Area, West Java. Keywords: Entrepreneur self-efficacy (ESE), Social Capital, SME (Small Medium Enterprise), product innovation Share Link | Plain Format | Corresponding Author (Komarudin Komarudin)

134	Strategic Management, and Entrepreneurship	ABS-110
Are Non-Muslim Consumers Interested in Foods with the Halal Label? Agus Rahayu (a*) Hilda Monoarfa (b*) Fitranty Adirestuty (c*) Mochammad Reza Ramdiana (d*) Nurazree bin Mahmud (e*) Azlin Zanariah binti Bahtar (f*) Rizuan bin Abu Bakar Karim (g*) Zamzuri bin Ahmad (h*) a) Universitas Pendidikan Indonesia b) Universitas Pendidikan Indonesia c) Universitas Pendidikan Indonesia d) Universitas Pendidikan Indonesia e) UTM, Malaka f) UTM, Malaka g) UTM, Malaka h) UTM, Malaka Abstract Authors of papers for proceedings must type in a form suitable for direct photo reproduction by this study to analyze the extent to which attitudes, subjective norms, and behavioral control influence the intention to buy food labeled halal MUI by non-Muslims. The method used in this research is causality with a quantitive approach. The population in this field were non-Muslim students at Parahyangan Catholic University, and the sampling technique was non-probability sampling with the type of sampling used was convenience sampling of 202 respondents. This researchs limitation lies in the respondents who are Catholic Christians only and are not taken from other religions. The data analysis technique used is Patrial Least Square - Structural Equation Modeling (PLS-SEM). The results showed that attitude and behavior control had a positive and significant effect on purchase intention. Meanwhile, subjective norms do not affect purchase intentions. This research is expected to provide benefits for various parties, especially food producers, to get the MUI halal label because the more non-Muslim people who come here are increasingly aware of the goodness of halal food for the body as an interpretation of healthy living. Keywords: Attitude, Subjective Norms, Behavior Control, Intention to Buy, Non-Muslim, Halal Label MUI. Share Link | Plain Format | Corresponding Author (Fitranty Adirestuty)

135	Strategic Management, and Entrepreneurship	ABS-111
Development and Effectiveness of Business Strategy Model With A Partnership Approach for Growing Entrepreneurship Munir, Asep Wahyudin, Herbert Universitas Pendidikan Indonesia Abstract Today, the development of information and communication technology (ICT) for business pur-poses is very encouraging, and it has received tremendous response in the business setting. This is not only due to the influence of ICT in the development of the business world in general, but also due to the influence of peoples interest and ability in utilizing ICT for business so that business becomes more productive. ICT can motivate people in business due to ICTs efforts to penetrate time and space. This research aims to study two following main aspects: to develop business strategy model in entrepreneurship and to study the effectiveness of business strategy model in expanding market reach. Business strategy model using a partnership approach that includes technology drivers (knowledge reuse, telecommuting, integration) and business drivers (industry, consolidation) is conducted. For the aspect of effectiveness, we use the ethnographic methodology and ques-tionnaires for business people (i.e., 37 respondents). In this research the writer used Technology Acceptance Model (TAM) to find out those effectiveness. Data was analyzed by means of the multivariate statistic meth-od. Overall, this research has produced a business strategic model of entrepreneurship with a partnership ap-proach and the effectiveness of business strategy model in reaching market share. Keywords: Business strategy model; partnership approach; entrepreneur; entrepreneurship. Share Link | Plain Format | Corresponding Author (Munir Munir)

136	Strategic Management, and Entrepreneurship	ABS-113
Entrepreneurship Behavior and Business Competitiveness of Creative Industries H. Mulyadi, Dian H.U, I. Jayadi, S.Sulastri Universitas Pendidikan Indonesia Abstract One of the economic indicators that increasingly get attention in the global economy is the competitiveness factor, therefore the efforts to increase competitiveness should be one of the governments focus on managing the economy. Creative Industries have a big role in the economy, namely in the absorption of labor and its contributions to local and national income but its competitiveness is still low. This research aims to (1) find out the description of entrepreneurial behavior, (2) find out the level of competitiveness, and (3) find out the effect of entrepreneurial behavior towards competitiveness. This type of research is descriptive and verification. The method used was explanatory survey with the total sample of 117 respondents. Data analysis technique used was Partial Least Square Path Modeling. The results of the findings in this study indicate that the entrepreneurial behavior description is in the good enough category, the level of competitiveness is in the high enough category. The entrepreneurial behavior significantly influences competitiveness Keywords: Entrepreneurial Behavior; Competitiveness, Creative Industries Share Link | Plain Format | Corresponding Author (Hari Mulyad)

137	Strategic Management, and Entrepreneurship	ABS-119
An Analysis of Determinants of Eco-input Determinants in Building The Entrepreneurial Ecosystem Based University S.Sulastri, Lili Adi Wibowo, Lisnawati, Pipin Firdaus Universitas Pendidikan Indonesia Abstract This study proposes a framework for identifying the eco-input determinants of entrepreneurial ecosystem factors in universities. Previous research related to environmental factors that are relevant in building entrepreneurial ecosystems has been carried out a lot, but research conducted to build entrepreneurial ecosystems in universities has not been sufficiently and holistically studied. Because research on entrepreneurial ecosystems in universities continues to develop, it is necessary to develop a framework for measurement and empirical validation related to the determinants of both eco-input and eco-output. Therefore, the contribution of the results of this study in general is a critical review of the set of environmental factors proposed by the existing literature and proposing indicators and related data sources that can be used to measure the indicators more holistically. In particular, with regard to eco-input, the contribution of the results of this study is expected to be able to identify which indicators are the right proxies for building an entrepreneurial ecosystem in universities. Keywords: Entrepreneurial Ecosystem, University, Eco-Input Share Link | Plain Format | Corresponding Author (S Sulastri)

138	Strategic Management, and Entrepreneurship	ABS-123
Dynamic Capabilities in Creating Competitive Advantages for SMEs during the Pandemic Nizar Alam Hamdani, Galih Abdul Fatah Maulani, Sukma Nugraha, Asri Solihat, Teten Mohamad Sapril Mubarok Universitas Garut Abstract The COVID-19 outbreak, which has spread almost parts of the world, is starting to impact the crucial food and beverage sector in Indonesia. The affected food and beverage business is coffee shops, almost all coffee shops complain of losses and turnover has dropped dramatically since this contagious pandemic. This study aims how dynamic capabilities create competitive advantage in Small and Medium Coffee Enterprises. This study aims to determine the implementation of dynamic capabilities as an alternative strategy in creating the competitiveness of small and medium coffee businesses in the Covid-19 Pandemic era. The study was conducted using a quantitative method with a survey approach to coffee small businesses or coffee shops spread across 3 districts in west java, Indonesia. Data processing using SMART PLS using a sample of 45 coffee shops using simple random sampling. The results showed that dynamic capabilities influence creating a competitive advantage. The critical role of capabilities is implanted in exercising a competitive advantage, through integrating, and reconfiguring internal and external organizational skills, resources, and functional competencies used to adapt to changing environmental requirements. Keywords: Dynamic Capabilities, Competitive Advantages, SMEs Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

139	Strategic Management, and Entrepreneurship	ABS-126
Environmental Utilization as a Social Studies Learning Resources : The Durability of UMKM Amid Pandemic Covid-19 in Garut Regency Tetep*; Triani Widyanti; Nizar Alam Hamdani, Endang Dimyati Pendidikan IPS Institut Pendidikan Indonesia, Jl. Terusan Pahlawan No 32 Sukagalih Tarogong Kidul Garut, 44151 *tetep[at]institutpendidikan.ac.id Abstract This research is a study on the utilization of social environment that can be used as a Social Studies Learning Resources. This study aims to see the extent to which the ability to survive the drivers of small and medium enterprises/home industry (UKM) in the pandemic Covid-19 that hit Indonesia and is a reflection on the growing social economic issues related to the weakening of the economy especially for UKM. This research uses a qualitatively descriptive method, which is done on various UKM in Garut area. Based on qualitative analysis results, which is done in 30 UKM in the area of Garut, that during the pandemic Covid 19 they still try to run his business, so that with the conditions faced, the majority of UKM have good enough durability to remain able to survive the shaking of the pandemic Covid-19, but also they realized that pandemic Covid 19 is indeed dangerous, so they still apply health procedures as This proves that the UKM in Garut district has a strong entrepreneurial spirit and able to present various innovations in the effort to maintain the continuity of UKM that they have. Socio-economic phenomena such as this are assessed as being able to serve as relevant and meaningful IPS learning resources. Keywords: Social environment, Social Studies Resources, small medium Enterprises (UKM), pandemic Covid-19 Share Link | Plain Format | Corresponding Author (Tetep M.Pd)

140	Strategic Management, and Entrepreneurship	ABS-128
Exploration of the value of sociopreneurship learning in fostering an entrepreneurial spirit in the Social Sciences education students of the Indonesian Institute of Education, Garut Ade Suherman; Tetep*; Jamilah; Yuyun Susanti Institut Pendidikan Indonesia, Jl. Terusan Pahlawan no. 32 Sukagalih Tarogong Kidul Garut, 44151 *tetep[at]institutpendidikan.ac.id Abstract This study aims to foster the entrepreneurial spirit of the students of the Garut Indonesian Education Institute of Social Sciences in the Lecture Program Unit (SAP), which is compiled and developed by a sociopreneurship lecturer. This research is a class action research (class room action research) which is designed in two rounds / cycles covering activities (a). Action planning (b). Implementation of actions (c). Observation (d). Reflection. Data collection techniques with observation, questionnaires, and documentation. The data analysis technique used is descriptive analysis. The results showed that sociopreneurship learning can foster an entrepreneurial spirit in the students of Social Sciences education at the Indonesian Institute of Education, Garut, so that important basic values are formed for every individual in entrepreneurship which includes creativity, innovation, risk taking, good business ethics and norms, and responsibility. and have self discipline. This increase is evidenced by the average value of the students social life in life (85) or high. Keywords: Learning Values, sociopreneurship, entrepreneur Share Link | Plain Format | Corresponding Author (Tetep M.Pd)

141	Strategic Management, and Entrepreneurship	ABS-129
Innovation ecosystem to build SMES resilience in creative industries S.Sulastri, H. Mulyadi, D.Disman, H. Hendrayati Universitas Pendidikan Indonesia Abstract This study aims to analyze the innovation ecosystem in building resilience of SMEs in the creative industry in Bandung. The sample in this study were 142 creative industry SME owners in Bandung. The research method used is quantitative with Partial Least Square data analysis techniques. The results showed that innovation capabilities were significantly influenced by networking and collaboration capabilities with universities which guaranteed the resilience of creative industry SMEs in Bandung. Keywords: Innovation, Ecosystem, Resilience, SMES Share Link | Plain Format | Corresponding Author (S Sulastri)

142	Strategic Management, and Entrepreneurship	ABS-135
The Influence of Entrepreneurial Competence on Online Shop Business Success R. Purnama, H. Mulyadi, V.N. Iman Universitas Pendidikan Indonesia Abstract The increasing number of internet usage and especially in Indonesia, will automatically increase the number of online shop in Indonesia which shows that more and more marketers are starting to switch and are interested in online business. Competency in entrepreneurship is one of the keys to guarantee the success of business. The study aims to determine the description of entrepreneurial competence in an online shop in Bandung, knowing the description business success in an online shop in Bandung, and to finding the influence of entrepreneurial competence on business success in an online shop in Bandung. The type of research is descriptive explanative, and the method used is survey method using a non probability sampling technique with a purposive sampling with a sample of 96 respondents. The analysis tehcnique used is path analysis. Based on overall research results through path analysis shows that all of entrepreneurial competence has a positive effect on business success. Keywords: entrepreneurial competence, business succes Share Link | Plain Format | Corresponding Author (Yusuf Murtadlo Hidayat)

143	Strategic Management, and Entrepreneurship	ABS-136
The Influence of Personal Value On Entrepreneurship Intention D.H.Utama; Disman; H.Mulyadi; K.F.F Silmi Universitas Pendidikan Indonesia Abstract This study aim to determine dimension of personal value towards student at Kiansantang Vocational High School towards their intention in entrepreneurship. Design of this study using cross sectional using an explanatory approach through explanatory survey method. A questionnaire used to collect data from 75 respondents of 12th grader students of Kiansantang Vocational Highschool. The analysis technique used is an explanatory technique using frequency distribution and path analysis. The result show personal value (as exogen variabel) simultaneously proved to be positive towards entrepreneurship intention. The result of personal value dimension self-direction, show positive effect to entrepreneurship intention with significanat number and categorized as high. Keywords: personal value; entrepreneurship intention Share Link | Plain Format | Corresponding Author (Dian H Utama)

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