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91	Marketing Management	ABS-105
REPURCHASE INTENTION: THE ROLE OF TRUST, PERCEPTION OF USE, AND SATISFACTION Arlin Ferlina Mochamad Trenggana, Ratih Hurriyati, Bambang Widjadjanta Universitas Pendidikan Indonesia Universitas Telkom Abstract Purchasing travel or transportation tickets online by taking advantage of the existence of technology, changes consumer behavior and provides the option to repurchase or move to other e-commerce. This study aims to see and analyze the repurchase interest in e-commerce based on trust, perceived usefulness, and consumer satisfaction. Descriptive and quantitative research with causality with purposive sampling where respondents are consumers who have and are still buying into consumers. Data processing using path analysis with SEM-PLS. The results of the research for repurchase intention are determined directly by trust and satisfaction, respectively. For satisfaction, that partially gets the role of consumer trust. Keywords: Purchase intention, perceived usefulness, satisfaction, trust, Share Link | Plain Format | Corresponding Author (Arlin Ferlina Mochamad Trenggana)

92	Marketing Management	ABS-106
Impact of Brand Experience toward Consumer Engagement Erni Martini, R. Hurriyati, Bambang Widjajanta Universitas Pendidikan Indonesia Abstract Social Media Facebook is used by businesses to create brand experience that leads to engagement. The purpose of this study is to examine the relationship between brand experience and its dimension which are perceptual, social, epistemic and embodied experiences toward consumer engagement. A sample of the survey consists of 100 followers of Facebook page using convenience sampling. Descriptive analysis and multiple linear regression analysis were used to analyze and test the hypothesis. The research results indicate that the respondent has a good impression of the perceptive, social and epistemic experience. Respondents give a neutral impression of the embodied experience. According to the hypothesis testing, perceptual and epistemic experiences do not affect consumer engagement, while social experience and embodied experience are affected consumer engagement. Keywords: Perceptual Experience, Social Experience, Epistemic Experience, Embodied Experience, Consumer engagement Share Link | Plain Format | Corresponding Author (Erni Martini)

93	Marketing Management	ABS-107
The Role Of Brand Experience In Willingnes to pay : Online transportation case R Hidayat1,2,a, Bambang W2,b, Ratih Hurriyati2,c, Leni Cahyani2,2,d Telkom University University Education Of Indonesia Abstract The government^s involvement in regulating online transportation fares which is triggered by complaints from conventional transportation makes it important for a company to make an appropriate strategy so that consumer willingness is maintained. This study aims to see the efforts made by companies to maintain a willingness to pay by providing an unforgettable brand experience. This analysis is based on 110 student respondents through a survey technique with a questionnaire. Linear regression analysis technique was used to determine the effect of brand experience on willingness to pay. The results showed that both brand experience and consumer^s willingness to pay were still considered very good and good, this was strengthened by indicators of identity and packaging on brand experience and the number of products and service quality for willingness to pay. Brand experience has a significant influence on willingness to pay Keywords: Brand experience, willingnes to pay, service quality, gojek Share Link | Plain Format | Corresponding Author (Rahmat Hidayat)

94	Marketing Management	ABS-110
TECHNOLOGY ACCEPTANCE MODEL (TAM) ANALYSIS ON USER OF DIGITAL STATISTIC PLATFORM (LAPANGBOLA.COM) Adam Hermawan, Ratih Hurriyati, Heny Hendrayati Universitas Pendidikan Indonesia Abstract Lapangbola is a start-up that provides management of the tournament, including livescore, team and player statistics, for football early age, amateur, and professional level. The Lapangbola application is influenced by several factors to produce accurate statistics and according to user needs. Currently lapangbola has a low number of app users is 60 people over a period of 2 years. This is the main focus faced by Lapangbola because the small number of users will hinder the process of developing the Lapangbola application. To increase the number of users, Lapangbola needs to improve the ease and convenience of using the application, so there is a need for in-depth measurements of which factors influence the decision to use the application for Lapangbola users. The research method used explanatory with the number of respondents 60 users of Lapangbola. Technical data analysis using technology acceptance model (TAM). The results showed R squares adjusted of 0.294 or 29% with a T value of Perceived ease of use against Attitude has a value of 5.570, Perceived ease of use to Perceived ease of use has a value of 16,613, Attitude towards Intention to use has a value of 7,014 so these results indicate that the T value is greater than the 5% significance level and it can be concluded that the Perceived usefulness, Perceived ease of use, Attitude factors affect Intention to use in the Lapangbola Digital Statistic Application. Keywords: Consumer Behavior, Technology Acceptance Model, Marketing, Digital Marketing, Social Media, Technopreneur Share Link | Plain Format | Corresponding Author (Adam Hermawan)

95	Marketing Management	ABS-111
The Influence Of Electronic Service Quality (M-BANKING) On Customer Satisfaction (Case Study: PT. Bank Negara Indonesia) Della Ilona Suryana Putri, Ratih Hurriyati, Heny Hendrayati Universitas Pendidikan Indonesia Abstract This study aims to analyze the effect of service quality BNI m-banking which consists of: from the dimensions of E-SERVQUAL (Efficiency, Fulfillment, Reliability , Privacy) to customer satisfaction. The research data was obtained through a survey method with a questionnaire technique. Analysis of research data using multiple linear regression. The results of this study show that Efficiency, Fulfillment, Reliability, Privacy have a significant influence on customer satisfaction for BNI Mobile Banking users. Keywords: Service Quality, E-Servqual, Customer Satisfaction, BNI. Share Link | Plain Format | Corresponding Author (Della Ilona Suryana Putri)

96	Marketing Management	ABS-112
Crafting The Service Environment at McDonald^s Restaurant Rifqi Zahran, Ratih Hurriyati, Heny Hendrayati Universitas Pendidikan Indonesia Abstract The company was founded with one of the objectives to gain profit or profit. The profits derived from the production or services offered to the public. Profits will be reduced if there are competitors who have the same goals as the company. From the existing competition, each company has different advantages in achieving what is planned. The advantages of each company are highlighted to attract the interest of the public. One of the advantages that the company can provide to the public is by providing the best service for the people who will or have used their products. This will create consumer perceptions of what the company has provided. Global economic developments have now increased competition between companies and industries in the world. The winner in business competition is not the strongest or the biggest, but the one who wins the hearts of consumers. The main purpose of a business besides generating profit, is to create customer satisfaction. Values, attitudes, and perceptions of consumers will have an influence on satisfaction and even loyalty to a product or service. Providing satisfaction for customers is not an easy thing. By creating satisfaction for consumers, is the beginning of creating profits in the future. In addition, customer satisfaction will increase customer retention and lead to customer loyalty for a product or service. Keywords: Service Environment, Purchase Interest, Customer Satisfaction Share Link | Plain Format | Corresponding Author (Rifqi Zahran)

97	Marketing Management	ABS-116
The Influence of Utilitarian Value and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International Herry Yansen, Agus Rahayu, Lili Adi Wibowo3 Universtas Pendidikan Indonesia Abstract Abstract Consumer behavior, when consumers have the desire to buy or choose a product based on experience in choosing, using and consuming a product is called purchase intention. There are four types of purchase intention or air passanger motivation, functional motivation, social motivation, experimental, and travel-related motivation. Consumer choice of purchase intention are influenced by multiple of consumption values. In its most basic form, consumer typology is divided into rational (utilitarian) and hedonic categories. The following are included in the utilitarian value studied, namely, product offerings, product information, money savings, and convenience. Whereas the hedonic value is examined by social experiences, sharing of common interests, interpersonal attraction, instant status and the thrill of the hunt. This research uses quantitative research methods that will be tested on 100 travelers at Changi Airport International. The data analysis technique used is multiple linear regression analysis that was previously tested with the classic assumption test that is the test for normality, multicollinearity, heteroscedasticity, and linearity. Then do the determination coefficient, t-test and F-test. Keywords: Utilitarian Value, Hedonic Value, Consumer Pshychology, and Purchase Intention Share Link | Plain Format | Corresponding Author (Herry Yanson)

98	Marketing Management	ABS-121
The Effect of Product-Specific Country-of-Origin: The Evidence from Emerging Market Danang Fajar Pamungkas, Imam Salehudin* Department of Management, Faculty of Economics and Business, Kampus UI, Depok 16424, Indonesia *imams[at]ui.ac.id Abstract While consuming a certain product, Information regarding to the origin country of the product is one of external ques that can influence consumer perception on the products quality. The Country-of-Origin studies becomes important in international marketing context, especially when numerous countries are affiliated in strategic alliances to produce a product, its also involves the images of those countries. This study is aimed to evaluate the effect of Product-Specific Industry image from Country of Brand (COB) and Country of Manufacturing (COM) Origin towards consumer perceived quality of a bi-national product. This research uses cross-sectional survey to determine the COM effect towards consumers perceived quality on South Korean Sport Utility Vehicle Brand that manufactured in Indonesia, by involving 273 samples, which are then processed using the Structural Equation Modeling. The results indicate that the Car Industry Image from COM and Car Product Image from COB significantly influence consumers perceived quality. This research will give some managerial implication on international automobile marketer, in order to consider the car-specific country image when deciding the manufacturing location, or to involve the COM in the marketing communication process to domestic consumer. Keywords: Country of Origin, International Marketing, Emerging market Share Link | Plain Format | Corresponding Author (Danang Fajar Pamungkas)

99	Marketing Management	ABS-130
Customer Churn Rate Analysis in Fashion E-Commerce Using Logistic Regression and Random Forest Muhammad Hadi (a*), Sri Rahayu Hijrah Hati, Ph.D (b) a) Faculty of Economics and Business, Universitas Indonesia, Jakarta, 10340, Indonesia *muhammad.hadi92[at]ui.ac.id b) Faculty of Economics and Business, Universitas Indonesia, Jakarta, 10340, Indonesia Abstract E-commerce companies think about long-term customer relationships in terms of conversion rates and repeat purchase rates. It is more cost-effective to retain existing customers than to acquire new ones, which is why it is crucial to track customers at high risk of turnover and target them with retention strategies. This research aims to analyze and identify what factors play a significant role in e-commerce to the customer^s conversion rate and the impact on the churn rate of a customer in the next month. This research is used some data on one of the fashion e-commerce in Indonesia and used logistic regression and random forest model to get to the research^s objective. The research has expected to help provide insight to business entities that can better manage customer retention by taking appropriate strategic and business steps after knowing the customer^s profile who does not continue to use the company^s services. Keywords: : Customer Churn Rate- E-Commerce- Big Data- Logistic Regression- Random Forest Share Link | Plain Format | Corresponding Author (Muhammad Hadi)

100	Marketing Management	ABS-135
Advertising Investment On Marketplace To Conversion Rate Mutiara Nisa Rozdianda Universitas Indonesia Abstract This research describes an analysis of advertising investment conversion rate online buyer through marketplace that became more competitive during COVID-19 Outbreak so that increasing ability and accessibility both buyer and seller to do the online shopping. Vary strategies and high budgets are used to win the market, but the result is worse than before, only 0.3% advertising investment converted to sales that cost more than 22% of the revenue achieved from advertising. The analysis for this research is conducted using qualitative research through marketing funnel analysis in case study method. The method will be useful for learning further similar case in the advertising investment of marketplace and help the company to exist in long run Keywords: advertising- marketplace- online shopping- e-commerce- conversion rate Share Link | Plain Format | Corresponding Author (Mutiara Nisa Rozdianda)

101	Marketing Management	ABS-136
Digital Marketing : Analysis in Social Media Platform and Content Meutia Arsanti & Dr.Rizal Edy University of Indonesia Abstract Technology are emerging and Internet user increasing rapidly and now the use of Social Media also expanding not only for personal use but also for company Brand. Now Marketing specialist this days also believe that using Social Media is effectively to boost its Company Brand with more effectively than conventional way. The objectives of the study is to analyze the use of social media platform that customer use related to a brand and content that trigger their behavior using a case study of Sunpride Brand. Fresh Fruits were categorize as impulse product and heavily depends on offline marketing strategy to engage to the customer and Sunpride were market leader in fresh fruit in Indonesia market. As the current situation of ^New Normal^ caused by the Pandemic, offline marketing strategy may not as effective as before to attract customer to come and buy in store. The study will provide a suggestion of digital strategy plan for Sunpride Brand by maximize the potential tool for social media platform and content that trigger the customer behavior in engaging a brand. Primary data will be gathered using Qualitative Study through interview from social media user and secondary data will be gathered from company records on social media. The Data process will be using content analysis approach to answer the objective of the study. Hopefully this study can be as start to understand the Fresh Fruit Consumer and more specific content Digital Social Media use relatively to a Brand. Keywords: Digital Marketing, Social Media, Qualitative content analysis Share Link | Plain Format | Corresponding Author (meutia arsanti)

102	Marketing Management	ABS-145
Analyze the Effectiveness of Advertising Message on Social Media Rena Rahmawati (a*), Intan Permana (b), Asri Solihat (b), Sukma Nugraha (b) a) Faculty of Entrepreneurship, Garut University Jalan Terusan Pahlawan, Garut, Indonesia *24081119016[at]fkwu.uniga.ac.id b) Faculty of Entrepreneurship, Garut University Jalan Terusan Pahlawan, Garut, Indonesia Abstract Social media has amplified the power of consumer-to-consumer conversations in the marketplace by enabling one person to communicate with literally hundreds or thousands of other consumers quickly and with relatively little effort. So it is necessary to analyze the effectiveness of messages on social media as promotional media using the AIDA model. The method used in this research is quantitative with descriptive analysis on 100 messages on social media. The results of the analysis state that social media is an effective place as a promotional media, this can be seen from the value of attention, interest, desire and action obtained. Keywords: Adevertising Message- AIDA Model- Social Media Share Link | Plain Format | Corresponding Author (Rena Rahmawati)

103	Marketing Management	ABS-147
Customer Engagement dalam sudut pandang omnichannel sebagai studi literature review L.Lisnawati- R. Hurriyati- Disman- V.Gaffar Universitas Pendidikan Indonesia Abstract Omni-channel marketing positions consumers to be able to interact offline and online with the company, becoming a difficult task in creating customer engagement from the point of view of omnichannel marketing, so identifying more deeply about the characteristics of omnichannel customer engagement is something that needs to be done. This study aims to determine the definition, dimensions and use of factors that influence and are influenced by customer involvement research variables in the omnichannel marketing point of view. The data analysis technique uses analysis of literature review studies. Following the inclusion and exclusion criteria defined previously for selection, a total of 50 journal articles published in the period 2000 to 2021 were analyzed. Ten definitions of omnichannel customer engagement were found in the literature, and an integrated definition of the construct was developed. The dimensions of omnichannel customer engagement were analyzed, and the main differences of the construct with other concepts were also clarified. Keywords: customer engagement- omnichannel Share Link | Plain Format | Corresponding Author (lisnawati Lisnawati)

104	Marketing Management	ABS-149
Online Consumer Review and Online Consumer Review in Building Willingness To Buy for Consumers of Food Products in Market Places during the Covid-19 Pandemic B. Widjajanta- L. Lisnawati- A. Rahayu- L.A. Wibowo- C.M. Hartono Universitas Pendidikan Indonesia Abstract During the Covid-19 pandemic, there was an increase inshopping online for a number of products, especially health products and food products, willingness to buy arises when consumers have confidence in these products to build consumer confidence when they want to shop online, consumers usually consider online consumer reviews and online consumer ratings. available in the marketplace it provides information about products and recommendations from a consumer perspective. Willingness to Buy can be created through online consumer reviews and online consumer ratings. This study aims to obtain (1) an overview of online consumer reviews (2) an overview of online consumer ratings (3) an overview of willingness to buy (4) the magnitude of the influence of online consumer reviews on willingness to buy (5) the magnitude of the influence of online consumer reviews on willingness to buy.. The type of research used is descriptive verification. The method used is Purposive sampling with a sample size of 200 respondents. The analysis technique used is Structure Equation Model (SEM). with the help of software with the help of IBM SPSS AMOS version 26.0 for Windows, simultaneous and partial hypothesis testing is carried out usinganalysis techniques Structure Equation Model (SEM). The findings of this study indicate that thedescription online consumer review is in the fairly good category, the online consumer rating is in the fairly good category and willingness to buy is in the fairly good category. Keywords: Online review, Online Rating, and willingness to buy Share Link | Plain Format | Corresponding Author (Bambang Widjajanta)

105	Marketing Management	ABS-157
FASHION INVOLVEMENT AND IMPULSE BUYING ON ONLINE- BASED FASHION CONSUMERS Dian H Utama, A.L.F.Alif, A. Rahayu, G. Razati, Dita A Universitas Pendidikan Indonesia Abstract Impulse Buying is one of the major sources of income for the company. Without purchases made by impulsive consumers, it will be very difficult for companies, especially those selling fashion products, to survive in the competition. The purpose of this study was to describe the fashion involvement and impulse buying of Zalora consumers in Indonesia. The research method used is an explanatory survey method with a total sample of 100 visitors to the Zalora.co.id website. The data analysis technique used is descriptive and verification using path analysis with SPSS 23.0 for windows program tools. The results of the study reveal that fashion involvement has a positive effect on impulse buying with the influence being in the strong category based on the guilford table. This shows that fashion involvement is a fairly good trigger simultaneously for impulse buying. To grow and increase impulse buying on Zalora consumers, it is recommended to make products that can stimulate consumers to buy products. Keywords: Marketing, Consumer Behavior, Fashion Involvement, Impulse Buying Share Link | Plain Format | Corresponding Author (Rd. Dian H.Utama)

106	Marketing Management	ABS-158
Strategic Alliance To Build Customer Trust Bank Syariah in Indonesia B. Widjajanta- L. Lisnawati- H. Tanuatmodjo Universitas Pendidikan Indonesia Abstract The competitive competition of banking service providers shows that Islamic banking has its own challenges in growing market share in Indonesia. Bank Syariah Indonesia is a merger of three state-owned Islamic banks in Indonesia with a mission to become the largest Islamic banking company in Indonesia. Customer trust generated by strategic alliance activities is a new challenge for Bank Syariah Indonesia in retaining its customers. Islamic ethical behavior is believed to be able to be a solution to these problems. The purpose of this study was to determine the description and research model between strategic alliances and Islamic ethical behavior on customer trust. The research method is descriptive and verification with a sample of 200 respondents using SEM Analysis data analysis techniques. Keywords: Strategic Alliance- Customer Trust Share Link | Plain Format | Corresponding Author (Bambang Widjajanta)

107	Marketing Management	ABS-159
Brand Commitment Analysis in improving Electronic Word Of Mouth Puspo Dewi Dirgantari1,*, Ratih Hurriyati2, Indira Siti Ashyfa3, Ridwan Purnama4 Universitas Pendidikan Indonesia Abstract This study aims to determine the effect of brand commitment on electronic word of mouth on music streaming application users in Indonesia. The research method used is quantitative with as many as 400 respondents who use streaming music applications. The data analysis technique uses path analysis. The results showed that brand commitment had an effect on electronic word of mouth. The dimension of continuance commitment in brand commitment gives the greatest contribution to electronic word of mouth. Keywords: Commitment, Electronic Word of Mouth, eWOM, Streaming Music App Share Link | Plain Format | Corresponding Author (Puspo Dewi Dirgantari)

108	Organizational Behavior, Leadership and Human Resources Management	ABS-19
Measuring Lecturer Motivation Scales: A Second order Confirmatory Factor Analysis (CFA) Lutfi Nur (a*), Disman (a), Eeng Ahman (a), Heny Hendrayati (a), Arief Budiman (b) (a) Departement of Management, Postgraduate School, Universitas Pendidikan Indonesia, Bandung, Indonesia *lutfinur[at]upi.edu (b) Departement of Enterpreunership, Tasikmalaya Campus, Universitas Pendidikan Indonesia, Bandung, Indonesia Abstract Measuring the lecturer motivation scale using two-level confirmatory factor analysis can determine the success of lecturers in higher education. This study explained further about the scale as the solution by using confirmatory factor analysis in testing the lecturer motivation at the Indonesia University of Education (UPI) Regional Campus Tasikmalaya. Quantitative analysis methods were used for data collection and they were analyzed using AMOS. Two-level confirmatory factor analysis technique was used in the hypothesized model with six latent variables, namely career love, salary, promotions and incentives, social factors, ethical codes, and classroom environment. The results of the study revealed an adequate goodness-of-fit index of the hypothesized model using the fit index criteria. From the weight of the dimensions obtained, it can be seen that the dimension of social factors (MD4) which was responsible for of 0.887 was the most dominant dimension in shaping Lecturer Motivation. The dimension that gave the least influence in shaping lecturer motivation was the classroom environment (MD6) which comprised 0.557. The implication of this research is that lecturers can find out the main characteristics that shape their motivation, so that it can be used as reflection and evaluation in the context of self-optimization. Keywords: lectures motivation- Confirmatory factor analysis Share Link | Plain Format | Corresponding Author (Lutfi Nur)

109	Organizational Behavior, Leadership and Human Resources Management	ABS-25
WORK FAMILY CONFLICT, EMOTIONAL INTELLIGENCE, WORK LIFE BALANCE, AND EMPLOYEE PERFORMANCE Dellia Mila Vernia (a*), Syamsul Hadi Senen (b) a. Mahasiswa S3 ilmu Manajemen UPI, Bandung b. Dosen UPI Bandung Abstract The present study seeks to propose and test a research model that investigates work life balance as a mediator of the effects of leadership, work family conflicts and employee performance. In running the life wheel of a company, employees play an important role, because they need employees who have high performance. One important element is work life balance and emotional intelligence. The study evaluated the relationships using PLS through structural equation modeling (SEM). The current study contributes to the existing knowledge base by testing work life balance as a mediator of the impacts of work family conflicts and emotional intelligence on employee performance in a company. This component can become a core competency to improve employee performance. Keywords: Keywords:Performance, Work Life Balance, Emotional Intelligence,Work Family Conflict Share Link | Plain Format | Corresponding Author (Dellia Mila Vernia)

110	Organizational Behavior, Leadership and Human Resources Management	ABS-27
Analysis Employee Perceived Job to Enhance Employer Branding Suci Fika Widyana, Tjutju Yuniarsih, Disman, Eeng Ahman Politeknik Pos Indonesia Universitas Pendidikan Indonesia Abstract The success of the company today depends on the human resources that drive the company^s operations. With increasingly fierce business competition, every company is competing to build a strong Employer Branding, in order to attract talented prospective employees to join the company and employees who have joined will remain in the company. Employer Branding is indicated as an approach that can support companies effectively in their efforts to approach and retain employees within the company. The purpose of this study was to see how the effect of EPJ on increasing EB. Metodology of this study used descriptive survey methode, used a questionnaire. The technique analysis used PLS-SEM. The result of this study show that employee perceived job have a positive effect to anhance employer branding. Keywords: Employee Perceived Job, Employer Branding Share Link | Plain Format | Corresponding Author (Suci Fika Widyana)

111	Organizational Behavior, Leadership and Human Resources Management	ABS-38
WORK FAMILY CONFLICT, WORKLOAD AND BURNOUT AS A DETERMINANT FACTOR ON EMPLOYEE PERFORMANCE (Case Study on Civil Servants in Dinas Pendidikan and Dinas Kesehatan Kota Tasikmalaya) Barin Barlian (a*), Hj. Ratih Hurriyati (a) a) Doctor of Management Programs, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154 *barinbarlian[at]upi.edu Abstract The purpose of this study was to find out and analyze the effect of work family conflict, work load and burnout on Employee Performance both partially and simultaneously at the Dinas Pendidikan and Dinas Kesehatan Kota Tasikmalaya. The object studied was the female civil servants at the Dinas Pendidikan and Dinas Kesehatan Kota Tasikmalaya. The research method used is path analysis. Data collection is obtained through observation, questionnaires and literature studies. The population in this study were 121 employees. The results showed that the Work Family Conflict, Work load and Burnout had a significant and partial effect on the Employee Performance of the Dinas Pendidikan and Dinas Kesehatan Kota Tasikmalaya. Keywords: Work Family Conflict, Work load, Burnout and Employees Performance Share Link | Plain Format | Corresponding Author (Barin Barlian)

112	Organizational Behavior, Leadership and Human Resources Management	ABS-58
Improving Student Competence Based on Emotional Intelligence and Technological Capital Arga Sutrisna*, Eeng Ahman**, Dian Muhammad Wildan*** *Pendidikan Indonesia University **Pendidikan Indonesia University ***Perjuangan University Abstract The purpose of writing this article is to find out and analyze (1) Emotional Intelligence, Technological Capital, and Student Competencies- (2) Simultaneous effect of Emotional Intelligence and Technological Capital on Student Competence- (3) Partial Effect of Emotional Intelligence and Technological Capital on Student Competence. The research object includes Emotional Intelligence, Technological Capital, and Student Competence, by taking the research subject of Management Study Program Students in Tasikmalaya City. The method used is a survey with a quantitative approach, using quantitative data sourced from questionnaires and library research. So that the hypothesis made can be accepted by proving the results of this study. Keywords: Student Competencies- Emotional Intelligence- Technological Capital. Share Link | Plain Format | Corresponding Author (Arga Sutrisna)

113	Organizational Behavior, Leadership and Human Resources Management	ABS-66
The Influence of Transformational Leadership and Knowledge Sharing On Innovative Work Behavior of Millenial Employees in Start Up Companies Mugi Puspita (a*), Lili Adi Wibowo (b), Tjutju Yuniarsih (b) a) School of Postgraduates, Management Study Program, Universitas Pendidikan Indonesia mugipuspita[at]gmail.com b) School of Postgraduates, Management Study Program, Universitas Pendidikan Indonesia Abstract One of the fastest growing business sector trends is start up companies. Start up companies that are identical with innovative work behavior and have different demands on the initial and advanced cycles. The increasingly competitive industry is becoming a challenge for start up companies to survive. This shows that innovative work behavior is needed by employees who work in start up companies. This study examines the impact of transformational leadership and knowledge sharing on innovative work behavior among millennial employees in start up companies. The research sample is 50 start up millenial employee in Jakarta. A questionnaire with a Liker scale was used as a data collection technique. To measure transformational leadership using the adaptation instrument from Podsakof et al (1990). The tool for measuring knowledge sharing makes use of a measuring was adapted from Chennamaneni (2006). The tool for measuring innovative work behaviour was adapted from Jong & Hartog (2008). The analysis of this studies makes use of SEM (structural equation model) with SmartPLS model 3.0 as a statistical device. The result showed that transformational leadership has a positive and significant on knowledge sharing. Transformational leadership and knowledge sharing actually have a positives and significant on innovative work behavior. Keywords: millennial employees, transformational leadership, knowledge sharing, innovative work behavior Share Link | Plain Format | Corresponding Author (Mugi Puspita)

114	Organizational Behavior, Leadership and Human Resources Management	ABS-68
Design of Organizational Culture and Knowledge Sharing in Creating Innovation Behaviour and its Impact on Organizational Performance in Family Company 1.Raisa Hillia Aini Syifa 2.Eeng Ahman DIM UPI Abstract Abstract Innovation behavior is critical to organizational performance in a changing world. The current organizational culture that is supported by knowledge sharing activities between employees needs to direct each individual to innovate in order to achieve organizational success. This study aims to analyze the interaction between organizational culture and knowledge sharing activities with innovation behavior that has an impact on organizational performance. The population in this study were employees of a family company/foundation with a sample size of 150 respondents and using purposive sampling technique. The analytical tool used in this study is the Structural Equation Model. The results of the study indicate that organizational culture will affect knowledge sharing activities and innovation behavior which in turn will improve organizational performance. Knowledge sharing activities are also the basis for the emergence of innovation in an organization, but knowledge sharing activities are not proven to directly affect organizational performance. Keywords: organizational culture,sharing knowledge, innovation behavior,performance Share Link | Plain Format | Corresponding Author (RAISA HILLIA AINI SYIFA)

115	Organizational Behavior, Leadership and Human Resources Management	ABS-76
Bibliometric Analysis of Strategic Digital Leadership to Boost Innovation in Organization Budi Harto (a*), Lili Adi Wibowo (b), Tjutju Yuniarsih (c) Universitas Pendidikan Indonesia, Bandung, Indonesia Abstract Strategic Digital Leadership offering technological advantages and solutions in the waking of Covid-19 pandemic that occurring all over the globe and making the employees working from home in virtual working environment. The purpose of this paper is to give an extensive bibliographic literature review based on concept and terms about digital leadership to boost innovation in organization. All the supporting publications were searched in Google Scholars, Scopus, and Harzing^s Publish or Perish software. Resulting in 96 papers that qualified to be studied ranging from 1994 to 2021. The papers also reviewed through VOSviewer software, resulting that strategic digital leadership can boost innovation in organization. The density and network visualizations from VOSviewer shows that Innovation is indeed a keywords that showed in most of digital leadership themed papers Keywords: Digital Leadership, Innovation, Scopus, Publish or Perish, VOSviewer Share Link | Plain Format | Corresponding Author (Budi Harto)

116	Organizational Behavior, Leadership and Human Resources Management	ABS-88
IMPLEMENTATION OF STRATEGIC LEADERSHIP IN IMPROVING THE QUALITY OF STATE ELEMENTARY SCHOOL IN CILEGON CITY DURING THE COVID-19 PANDEMIC Munawaroh, Syamsu Yusuf LN, Tjutju yuniarsih Universitas Pendidikan Indonesia Abstract This article aims to describe strategic leadership in improving the quality of schools during the Covid-19 pandemic. Literature study is used as a method in this study, starting with analyzing then determining the specificity of the topic and collecting data from the literature by analyzing the content of the literature relevant to the last topic concluded. The results of this study were schools during the COVID-19 pandemic had hampered teaching and learning activities. The principal in this case as a leader must carry out a management strategy through strategic thinking as an effort to maintain school quality and agile during a pandemic. The principal^s leadership strategy in improving the quality of education during the Covid-19 pandemic is carried out by three strategic management processes in the form of strategic formulation or planning, strategic implementation and strategic evaluation. Keywords: covid-19 pandemic, leadership, quality of education Share Link | Plain Format | Corresponding Author (Munawaroh Junaedi Misbak)

117	Organizational Behavior, Leadership and Human Resources Management	ABS-90
THE EFFECT OF FLEXIBLE WORK ARRANGEMENT AND PERCEIVED ORGANIZATIONAL SUPPORT ON EMPLOYEE JOB PERFORMANCE: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT Riza Asyari Yamin, E.S. Pusparini Faculty of Economics and Business University of Indonesia Abstract The Covid-19 pandemic that hit Indonesia has forced companies to adjust the way their employees work through flexible work. However, some companies are still hesitant to apply work flexibility as it could decrease employee^s performance. This study aims to find out the effect of flexible work arrangement (FWA) and perceived organizational support (POS) toward employee job performance through employee engagement. Cross sectional research design was used in this study where the sample of the research were permanent employees in Indonesian companies that implemented flexible work arrangement. There are 344 data collected in this research where 35 data was used as pre-test and 309 data for main test. The data then analyzed using the Structural Equation Modelling (SEM) method to determine the relationship between each variable construct. This study used 4 variables with total of 49 items questions. The findings of this study indicated that FWA and POS has a positive and significant effect on employee engagement and employee job performance. The study also revealed that employee engagement gave a positive and significant influence on employee performance in the company. Therefore, employee engagement mediates the effect of FWA and POS on employee job performance. The results of this study are expected to be a consideration for companies to be able to implement work flexibility policies because it can improve employee job performance. Keywords: flexible work arrangement, perceived organizational support, employee engagement, employee job performance, Covid-19 pandemic Share Link | Plain Format | Corresponding Author (riza asyari yamin)

118	Organizational Behavior, Leadership and Human Resources Management	ABS-122
Innovative Behavior During Work from Home in Indonesia: The Role of Job Autonomy and Work Engagement Aryo Wicaksono - Elok Savitri Pusparini Department of Management, Faculty of Economics and Business, University of Indonesia. Prof. Wahjudi Prakarsa Building, No. 4 Salemba Raya Street, Central Jakarta 10430 Abstract During unprecedented time where Covid-19 pandemic hits global population, many organizations implement Work from Home working policy, including companies in Indonesia. This study aims to examine the effects of job autonomy and work engagement on innovative work behavior in Work from Home situation in Indonesia. This study is conducted through primary data collection using quantitative research design, with questionnaires collected from 286 employees from various industries who work under Work from Home policy. Data that has been collected are further being analyzed using Structural Equation Modelling (SEM) to test overall construct of the research model. Results from this study show that high level of job autonomy has positive and significant effect on work engagement and innovative work behavior, while work engagement is a significant driver of innovative work behavior and partially mediates the positive effect of job autonomy on innovative work behavior. This study has two important contributions: first, enriching academic references in the field of human resources related with job autonomy, work engagement, and innovative work behavior variables, and second, providing insights for leaders and human resources department of organizations when implementing practical working policy in Work from Home situation in Indonesia. Keywords: Innovative Work Behavior, Work Engagement, Job Autonomy, Work from Home. Share Link | Plain Format | Corresponding Author (Aryo Wicaksono)

119	Organizational Behavior, Leadership and Human Resources Management	ABS-124
The Effect of Perceived Organization Support on Flexible Working Arrangement and Task Performance : The Mediating Role of Organizational Commitment Yoga Pramaditya, E.S. Pusparini Department of Management, Faculty of Economics and Business, Universitas Indonesia. Abstract The Covid-19 Pandemic affects the way of working in Indonesia that forces banking industry to adjust its main service, while ensures employees to finish their task-performance well by giving them support they need. This research aims to examine the effect of employee^s perceived organizational support on implementation of flexible working arrangement and how its impact on task performance through organizational commitment. This research conducted through primary data collection using quantitave research design, which collects 361 data at PT. Bank X. Then, the data is analyzed with Structural Equation Modelling (SEM) to test overall construct of the research model. The results indicate that perceived organizational support has significantly positive effect on flexible working arrangement, and therefore reinforces organizational commitment, then as a sequence impacts task performance. Finally, these results suggests PT. Bank X to continue the implementation of flexible working arrangement by creating permanent company policy that lead to higher organizational commitment after the pandemic, and also give more supporting tools to help employee finish their task performance. Keywords: perceived organizational support, flexible working arrangement, task performance, organizational commitment Share Link | Plain Format | Corresponding Author (yoga pramaditya)

120	Organizational Behavior, Leadership and Human Resources Management	ABS-126
Reciprocity, Commitment, and Employee Behavior During a Pandemic in The Hospitality Industry Narendra I. A. Rianto (a*)- E. S. Pusparini (b) a) Magister Management, University of Indonesia Jalan Salemba Raya 4 Jakarta Pusat 10430, Indonesia b) Magister Management, University of Indonesia Jalan Salemba Raya 4 Jakarta Pusat 10430, Indonesia Abstract The tourism industry in Indonesia is severely affected by the Covid-19 crisis. Employees who are still working during the pandemic have a high probability of termination of employment. In times of crisis, the role of superiors is very important for the sustainability of the company^s operations and creates commitment to companies in the Tourism Industry in difficult times so that employees do not behave counter-productively. This study aims to examine the effect of Job Insecurity (JI), Perceived Leader-Member Exchange (PLMX), Organizational Commitment (OC) on Job Search Behavior (JSB). This study used a Cross-Sectional Research design where the sample is working-employee in Hospitality Industry during the COVID-19 pandemic. This study collected 191 data, then as a prerequisite, through a screening question sorted 107 employees (56%) who still working for more than 1 year in their company. This study analyzed data using the Partial Least Square (PLS) method to determine the relationship between the construct variables with a total of 51 question items. Results from this study show that a high level of job insecurity has a significantly negative effect and a high level perceived leader-member exchange has a significantly positive effect on organizational commitment, which is a significant driver of job search behavior and mediates the effect of job insecurity and perceived leader-member exchange on job search behavior. This study only collects data from the tourism industry in several regions in Indonesia. So the results of this study may not capture as a general condition in Indonesia. While previous studies that raised a similar phenomenon only included the predictable Turnover Intention, this study focused on Job Search Behavior in the tourism industry. Whereas Job Insecurity is proven as a predictor of Job Search Behavior from Hospitality employees. Keywords: Perceived Leader-Member Exchange, Job Insecurity, Job Search Behavior, Organizational Commitment, COVID-19 Share Link | Plain Format | Corresponding Author (Narendra Ikhwan Arif Rianto)

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