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151	Marketing Management	ABS-228
Influence of Logistics Service Quality (LSQ) on Customer Satisfaction Rahmat Syariah Swalayan Hans Ginting (1), * Sukaria Sinulingga (2), Sugiharto (3) Universitas Sumatera Utara Abstract This study was conducted to determine the effect of logistics service quality on customer satisfaction Rahmat Syariah Swalayan. To measure customer satisfaction, logistics service quality is used, especially on 7 dimensions, namely order release quantities, information quality, ordering procedures, order accuracy, order conditions, order discrepancy handling and timeliness. In this study, a quantitative approach was used by distributing questionnaires to 100 respondents who were Rahmat Syariah Swalayan customers. The data analysis technique used is multiple linear regression analysis. The results show that the logistics service quality variable has an effect on customer satisfaction and the dimensions of logistics service quality that have the most dominant influence on customer satisfaction are ordering procedures. Keywords: Logistics Service Quality, Customer Satisfaction, B2B, Logistics Share Link | Plain Format | Corresponding Author (Hans Giovanni Ginting)

152	Marketing Management	ABS-238
THE EFFECT OF SERVICE FAILURE ON CUSTOMER SATISFACTION AND WORD OF MOUTH THROUGH SERVICE RECOVERY ON COUPLE OF SHOES LAUNDRY SERVICES MEDAN Reza Muhammad, Syafrizal Helmi Sitomorang, Sugih Arto Pujangkoro Universitas Sumatera Utara Abstract This research was conducted on Couple of Shoes registered with the Department of Cooperatives and SMEs in Medan City. This study aims to analyze how service failure and word of mouth on customer satisfaction through service recovery in the laundry couple of shoes. This research is a quantitative research, the approach used is associative causality. The number of samples in this study were 105 respondents. In accordance with the formulated hypothesis, in this study statistical data analysis was measured using SmartPLS (Partial Least Square) software. Based on the tests that have been carried out, the direct effect significance test shows that the service failure variable has a positive and significant effect on customer satisfaction. Word of mouth cannot affect customer satisfaction. Keywords: Service Failure, Word of Mouth, Service Recovery and Customer Satisfaction Share Link | Plain Format | Corresponding Author (Reza Muhammad)

153	Marketing Management	ABS-247
Consumer Attraction Analysis of Culinary Products Using Marketing Mix Approach at Takoishi Premium Business in Medan Muhibur Rahman University of North Sumatera Abstract The application of a marketing strategy in a business is very important and affects the performance of a company concerned. Marketing strategy is a strategy used by companies to win in market competition. How the company developed the strategy would greatly affect the company successful rate.This study aims to analyze the factors of the declining in product sales or identify the causal factors using the Marketing Mix approach and formulate strategies that are effectively implemented to increase sales of these products. The method used in this research is qualitative research. All the data used in this research are collected through observation, interviews, and questionnaires. The population in this research include all of the consumers who have made purchases at Takoishi Premium by distributing questionnaires to 100 respondents. The analysis used in this research is using multiple linear regression analysis using the SPSS application. The results of this study indicate that product, price, promotion, people and process have a significant effect on sales volume, while location and physical evidence have no significant effect on sales volume. Increasing product prices, promotions, people and processes will increase sales volume. The ups and downs of location quality and physical evidence do not affect sales volume. Keywords: Marketing Mix 7P, Multiple Linear Regression Analysis, Takoishi Premium Share Link | Plain Format | Corresponding Author (Muhibur Rahman)

154	Marketing Management	ABS-252
Exploring The Role of CRM in MSMEs Vanessa Gaffar1,* Tika Koeswandi2, Annisa Ciptagustia3 1,2,3 Universitas Pendidikan Indonesia Abstract This study aims to describe the role of CRM in MSMEs in Indonesia. This research is a qualitative descriptive study involving 20 MSMEs as participants. This study used interviews, observations, and documentation as data instruments. The data was analyzed through the triangulation technique and based on Gaffar^s (2020) 5 Roles of CRM. The results of this study indicate that CRM is proven to play a role in helping MSMEs which are currently transforming in the Marketing 5.0 era, through five roles, including- 1) Information sharing, 2) Decision makers, 3) Strategic makers, 4) Interaction booster, and 5) Response booster. Keywords: Customer Relationship Management, CRM, MSMEs, Indonesia Share Link | Plain Format | Corresponding Author (Tika Annisa Koeswandi)

155	Organizational Behavior, Leadership and Human Resource Management	ABS-13
The Influence of Work Discipline, Leadership Style and Training on Employee Performance at PT Fuji Bijak Prestasi Chyndi Dwi Putri Kurnia (a*), Mokhamad Anwar (b) Magister of Management, Faculty of Business and Economics, Padjajaran University, Indonesia Abstract Nothing is static in the corporate environment because everything must change. Changes brought on by dynamic and competitive environmental conditions will be more impactful. The company will struggle to compete with other businesses if it does not have competent human resources to back it up. Analyzing employee performance is one technique to identify competent human resources. Performance is the result of work that can be achieved by a person or group of people in an organization, in accordance with the authority and responsibilities of each in an effort to achieve the goals of the organization. PT Fuji Bijak Prestasi is one of the consulting companies that provides KNK, K3 training, Employment consultancy, Sending Internships to Japan. One of the problems faced by company management is the low performance of employees which is thought to be influenced by various factors, including work discipline, leadership style and training. The purpose of this study is to analyze the effect of work discipline, leadership style, training on employee performance and to analyze among the variables of work discipline, leadership style, training which have the most dominant influence on employees at PT Fuji Bijak Prestasi. In this study, the author uses primary data, namely in the form of a questionnaire to employees of PT Fuji Bijak Prestasi. Researchers will also use two different sample techniques: purposive sampling and convenience sampling. The results of this research are likely to help the company in resolving its issues. Keywords: Work discipline- Leadership style- Training- Employee performance Share Link | Plain Format | Corresponding Author (Chyndi Dwi Putri Kurnia)

156	Organizational Behavior, Leadership and Human Resource Management	ABS-20
The Effect of COVID-19 Incentives on Nurses Work Motivation in the Emergency Department of Bandung City Regional General Hospital Debora Marito(a)*, Hanna Enita(a), Ahmad Nurhadi(a) a)Master of Management, Faculty of Economics and Business, University of Padjadjaran, Indonesia *Corresponding author: Email: debora21002[at]mail.unpad.co.id Abstract Considering the critical role of health workers in handling COVID-19 cases, the Ministry of Health of The Republic of Indonesia provides monetary rewards in COVID-19 incentives for health service providers, including nurses who interact directly with COVID-19 patients. The incentives are expected to increase employee motivation during the unprecedented period caused by the pandemic. Bandung City Regional General Hospital is one of the COVID-19 referral hospitals in West Java, which also experienced the catastrophic impact caused by the spike in COVID-19 cases. This study aims to analyze the effect of COVID-19 incentives on nurses work motivation in the Emergency Department (ED) of Bandung City Regional General Hospital. This research used a quantitative analytic design with a cross-sectional study. First, the research was conducted by filling out questionnaires by all ED nurses (30 respondents) at Bandung City Regional General Hospital. Then, hypothesis analysis was done by simple linear regression analysis with the SPSS 25 software program. The results showed a positive influence of the COVID-19 incentives on nurses work motivation in the Emergency Department of Bandung City Regional General Hospital. However, further research is needed with a larger sample, better research methods, and more diverse variables to determine other factors influencing nurses work motivation. Keywords: COVID-19 incentives, work motivation, nurses, hospital Share Link | Plain Format | Corresponding Author (Debora Rumintang Marito)

157	Organizational Behavior, Leadership and Human Resource Management	ABS-24
ANALYSIS ON THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, AKHLAK AS ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL CLIMATE ON EMPLOYEE ENGAGEMENT AT STATE OWNED COMPANY Farra Yaneta (1), A. Rahim Matondang (2), Iskandarini (3) (1) Magister Manajemen Universitas Sumatera Utara, Indonesia, Email: farrayaneta[at]gmail.com (2,3) Magister Manajemen Universitas Sumatera Utara, Indonesia Abstract Employee engagement creates a strong relationship between employees and the company. The results of the Employee Engagement Survey (EES) at State Owned Company showed a decline in 2018-2020. In 2020, a fairly high Cultural Entropy score was obtained with a score of 27.09% (Significant Issues category) that requires cultural and structural transformation. The results of statistical analysis conducted by the company show that there is a very significant negative correlation between Cultural Entropy and EES scores. This study aims to analyze the effect of cultural and structural transformation in the company. This research is a quantitative correlational study to analyze (1) the effect of transformational leadership on employee engagement, (2) the influence of AKHLAK as organizational culture on employee engagement (3) the influence of organizational climate on employee engagement, and (4) the influence of transformational leadership, organizational culture, and organizational climate on employee engagement. The method of data collection was done through questionnaires to 265 respondents from a total population of 1,150 people. Data analysis was performed using the Multiple Linear Regression Analysis method using SPSS. The results showed that transformational leadership, organizational culture, and organizational climate each had a significant effect on employee engagement, and the three variables simultaneously had a significant effect of 62.7% on employee engagement. Keywords: employee engagement, transformational leadership, organizational culture, organizational climate, cultural entropy Share Link | Plain Format | Corresponding Author (Farra Yaneta)

158	Organizational Behavior, Leadership and Human Resource Management	ABS-31
INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND ORGANIZATIONAL TASK PERFORMANCE: CROSS LEVEL ANALYSIS ON SMALL BUSINESS IN WEST SUMATERA INDONESIA Dr. Rino, S.Pd., M.Pd., MM - Dr. Syahrizal, SE., M.Si - Dra. Armida S., M.Si Universitas Negeri Padang Abstract In industry 4.0, individual behavior in organization is still very much considered as the main determinant of organizational performance. Organizational citizenship behavior (OCB) is one of the unique behavior of individuals affecting the effectivity of the organization. This study focuses on organizational citizenship behavior (OCB) based on the aspects of antecedents and their consequences. This study aims at examining (1) the indirect influence of transformational leadership on individual performance through organizational citizenship behavior motivation (OCBM) and OCB, (2) the direct influence of OCB on individual performance and organizational performance, (3) the direct influence of OCB for individual performance and organizational performance. This study was conducted to 32 heads of small business and 59 employee at small business in West Sumatera and analyzed using cross level methods and hypothesis testing using hierarchical linear modeling (HLM). This study found that 1). OCBM and OCB simultaneously mediate the relation between transformational leadership with individual performance and also have role in elevating the individual performance, 2) individual performance is the mediator between OCBM with organizational performance and it contributes in elevating the organizational performance. The theoretical and practical implications of this study are the tranformational leadership-oriented organizational citizenship (TLoOC) is able to motivate the members to carry out OCB actively in organizations. Some limitations and future research directions are discussed. Keywords: tranformational leadership, organizational citizenship behavior, organizational task performance, cross level, Motivation Share Link | Plain Format | Corresponding Author (Rino Rino)

159	Organizational Behavior, Leadership and Human Resource Management	ABS-291
Can Productivity Increase? Sedentary Leisure Factors Among University Staff in Ghana. Vincent Kweku Asimah1* Ratih Hurriyati2 Vanessa Gaffar3 Lili Adi Wibowo4 UNIVERSITAS PENDIDIKAN INDONESIA HO TECHNICAL UNIVERSITY Abstract The study seeks to examine the prevailing sedentary leisure attitude factors at multiple levels (intrapersonal, interpersonal and institutional) among university staff in Ghana. 28 survey items to measure 5 variables, using self-reported responses are designed. Three categories of 33 universities were randomly sampled using a lottery method including 6 Traditional Public Universities, 5 Technical Universities and 22 Private Universities. Thirty participants were selected from each university and 35 participants from private universities. A total of 995 respondents participated in the study. The IBM SPSS for Windows Version 25.0 and SmartPLS 3.3.3 was used in data analysis. The results precisely suggest that sedentary leisure behaviour can augment university staff^s productivity. Sedentary leisure behaviour and university staff^s productivity nexus significantly differed based on religion and working hours. Thus, gender and employment classification groups do not moderate the relationship between sedentary leisure behaviour and the productivity of staff but religion and working hours do. Keywords: Sedentary, Leisure, Productivity, University, Ghana. Share Link | Plain Format | Corresponding Author (VINCENT KWEKU ASIMAH)

160	Organizational Behavior, Leadership and Human Resource Management	ABS-40
Resilience and Career Commitment on Millenial Employee: A Moderated Mediation Model of Work Engagement and Role Modelling Theodora Stefany (a*), Elok Savitri Pusparini (b) a) Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia *theodora.stefany[at]ui.ac.id b) Department of Management, Faculty of Economics and Business, Universitas Indonesia Abstract In an unpredictable and changing working environment, career and employment disruption has profoundly affected organizations and employees in multiple industries, which ultimately lower the career commitment of employees. In time of crisis, resilience has become an important factor that must be considered and owned by each role in the workplace. This study aims to explore the role of resilience in relation to career commitment, as mediated by work engagement and moderated by role modelling. This is a quantitative study of 415 employees in the Fast Moving Consumer Goods Industry (FMCG). Online questionnaires and Structural Equation Modelling (SEM) were used to analyze the data and the proposed hypotheses. The main finding of this study indicate that high level of resilience was positively associated with work engagement. The study result also showed that work engagement mediated the relationship between resilience and career commitment. Implications for managers of FMCG Industry, theoretical contribution of the paper and suggestions for future research are discussed. Keywords: Resilience- Work Engagement- Role Modelling- Career Commitment Share Link | Plain Format | Corresponding Author (Theodora Stefany)

161	Organizational Behavior, Leadership and Human Resource Management	ABS-49
The Effect of Onboarding on Job Performance through the Mediating Role of Employee Creativity Nuzulul Ilma (a*), Putri Mega Desiana (b) a) Master of Management, Faculty of Economics and Business, University of Indonesia *nuzululilma12[at]gmail.com b) Master of Management, Faculty of Economics and Business, University of Indonesia Abstract The onboarding process has been found to provide long-term benefits to employee productivity. The method has gradually shifted to online, offline, or blended learning. In supporting the adaptation process, companies need human resources who can make changes for new employees who still need much adjustment to their new environment and work. This study will further analyze the effect of onboarding on job performance through the mediating role of employee creativity. Data from 204 employees were analyzed using the Structural Equation Modeling (SEM) method. The results showed that effective onboarding could increase work employee creativity and impacting their performance. Keywords: Onboarding- Job Performance- Employee Creativity- Share Link | Plain Format | Corresponding Author (Nuzulul Ilma)

162	Organizational Behavior, Leadership and Human Resource Management	ABS-50
The Effect of Workplace Spirituality on Organizational Citizenship Behavior: Mediating Role of Affective Commitment Kanthi Tresnaning Widhi (a*), Putri Mega Desiana (b) a) Faculty of Economics and Business, University of Indonesia, Jl. Salemba Raya No. 4, Jakarta Pusat 10430, Indonesia *kanthiwidhi[at]gmail.com b) Faculty of Economics and Business, University of Indonesia, Jl. Salemba Raya No. 4, Jakarta Pusat 10430, Indonesia Abstract In a dynamic and competitive business environment, extra-work behaviors of the employees are needed to sustain the firms performance. Organizational citizenship behavior (OCB) is one of the extra-work behaviors that brings many positive impacts to individual and firms performance. However, most recent studies focused on studying OCB in the service sector despite companies in the manufacturing sector, such as FMCG companies, also needing their employees to do OCB to be able to operate optimally and gain competitive advantage. This study then aims at analyzing the relationship between workplace spirituality on OCB with affective commitment as mediator among FMCG employees in Indonesia. The data was collected from 199 FMCG employees in Jakarta Metropolitan Area, Indonesia via self-administrated questionnaires. To test the hypotheses, Structural Equation Modeling (SEM) was carried out in this study. The results of this study have confirmed that affective commitment mediates the relationship between workplace spirituality and OCB. Keywords: organizational citizenship behavior (OCB), workplace spirituality, psychological capital, affective commitment Share Link | Plain Format | Corresponding Author (Kanthi Tresnaning Widhi)

163	Organizational Behavior, Leadership and Human Resource Management	ABS-56
DIGITAL TRANSFORMATION : OPPORTUNITIES OR THREATS FOR CIVIL SERVANT CAREER PATH Devi Nafiana Universitas Pendidikan Indonesia Abstract Limited mobility due to Health protocols due to the Covid-19 Pandemic forced every sector to carry out digital transformations within their organizations. Likewise, with the public administration service sector and government bureaucracy, the pandemic has also become a trigger and encouragement for the bureaucracy in providing services to the community. Advances in technology and public understanding of public services are increasing. Currently, the community is increasingly critical and demands more for the services provided and always supervises, straightens, and encourages the pace of government. However, in practice, this digital transformation effort has an impact and performance that has not been optimal. Challenges in implementing digital transformation in the public sector include the lack of quantity and quality of human resources (HR). Through this paper, the author wants to analyze how much the ability of the Civil Servant is able to adapt to the demands of society in the era of digital transformation. Are they able to make this transformation a career development opportunity or instead make it a threat that digital transformation will result in the loss of some jobs?. The final result of this research will bring up a new paradigm, namely technology-based and innovative HR and the formation of competent human resources in their fields of course while still adjusting to the culture of the local community. Keywords: Digital Transformation, Civil Servant, HR Learning And Development, Public Service Share Link | Plain Format | Corresponding Author (Devi Nafiana)

164	Organizational Behavior, Leadership and Human Resource Management	ABS-68
Health Communication in the Digital Age in the Efforts to Control Dengue Fever (DB) in Tasikmalya City (Tawang District Case Study) Asep Hendra Hendriana Universtas pendidikan Indonesia Abstract Dengue Hemorrhagic Fever (DHF) is a mosquito-borne disease that occurs in tropical and sub-tropical areas. This disease is an acute febrile disease caused by the dengue virus which causes headaches, pain in the eyes, muscles and joints to spontaneous bleeding. The Indonesian Ministry of Health recorded that cumulatively there were 68,614 cases of dengue hemorrhagic fever (DHF) in 2021. The number of deaths caused by DHF in Tasikmalaya City was still very high. The city of Tasikmalaya is included in the top 10 cities with the highest dengue cases in Indonesia. Tawang sub-district became the sub-district with the most dengue cases with 112 cases. Prevention services for tackling dengue hemorrhagic fever are very important for the community. The role of the puskesmas becomes important in providing preventive or preventive action services. One of the prevention efforts that can be done is by inviting the community to always practice clean and healthy living behaviors. Communication has become very important in this regard, with the development of technology, health communication currently uses the internet more. Communication that usually uses conventional methods is now shifting to social media such as Facebook, Instagram, Whatsapp and so on. This study uses a qualitative method that prioritizes the depth of research. Data collected through interviews, documentation and observation. The data analysis used a qualitative analysis of the interactive model. Keywords: Health Services, Dengue Hemorrhagic Fever (DHF), Digitization Share Link | Plain Format | Corresponding Author (Asep Hendra Hendriana)

165	Organizational Behavior, Leadership and Human Resource Management	ABS-69
Sustaining Organizational Change Trajectory: The Role of Charismatic Rhetoric Leadership Model towards Turnover Intention during Organizational Changes Shanty Herawastuti (a*), Dr. Yasmine Nasution (b) University of Indonesia Master of Management Faculty of Economics & Business Jalan Salemba Raya 4 Jakarta , DKI Jakarta, Indonesia Abstract Organizational life has become an inevitable feature of various changes. The COVID-19 Pandemic shows that organizations are forced to be ready to respond and adapt to any unexpected changes when they abruptly faced with condition to change existing operating standards as well as structures. When it comes to adapting business processes and work models, a capable company is one that is tough, agile, and innovative, which requires leaders with the courage and ability to change direction quickly and motivate and influence their employees to follow and support the changes. Because employees frequently perceive changes in an organization as a threat and risk to their self-identity and purpose, leaders need to portray change as something that is not a threat and that changes are required for the organization^s sustainability. This research aims to investigate whether a charismatic rhetoric leadership model is effective to soften employee intentions to leave the company even during the organizational changes. Data is collected through an online survey to 240 respondents and is analysed using Structural Equation Modelling Partial Least Square (SEM PLS). The results shown that charismatic rhetoric leadership is quite effective in influencing employees to stay even during organizational changes. Keywords: Leadership Style, Charismatic Leadership, Affective Commitment to Change, Organizational Identification, COVID-19 Pandemic, Organizational Changes Share Link | Plain Format | Corresponding Author (Shanty Herawastuti)

166	Organizational Behavior, Leadership and Human Resource Management	ABS-77
Analysis of Transformational Leadership with Work Engagement as a Mediating Role on Job Performance, Trust in Leadership and Innovative Work Behavior Yoga Perdana Hidayat (a*), Yasmine Nasution (b) University of Indonesia Master of Management, Faculty of Economics and Business Jl. Salemba Raya No.4 Senen, Jakarta Pusat Abstract This study discusses the role of leaders in controlling the pace of the organization towards the future with the aim of understanding awareness of environmental needs and preparing organizational change strategies. Leaders who have a transformational leadership style can strengthen understanding and fairness in their subordinates, as well as improve the quality of work life in the organization. Quality of work life includes every element in the organizational culture towards the leadership that can improve employee performance, trust in leaders and innovative work behavior within the organization. Leaders must adhere to a leadership style according to the type of change and the characteristics of the employees involved and affected by the change. This quantitative study uses primary data from 150 employees working in the company through an online questionnaire regarding the effect of transformation-oriented leadership on employee performance, innovative work behavior and trust in leaders with work engagement as appropriate mediating variables in the transformation process and change management in the company. to achieve the company^s strategic vision. Keywords: Transformational Leadership, Work Engagement, Job Performance, Innovative Work Behavior, Trust Share Link | Plain Format | Corresponding Author (Yoga Perdana Hidayat)

167	Organizational Behavior, Leadership and Human Resource Management	ABS-78
Explaining Factors that Determine Individual Satisfaction and Dissatisfaction Level at Work - Empirical Study on Working Women in Indonesia Maureen Olivia, Elok Savitri Pusparini Universitas Indonesia Abstract This study aims to determine the effect of workload and supervisor support on job satisfaction, life satisfaction, anxiety, and depression with work-life balance as a mediator. The research data was collected using an online questionnaire and found 743 female workers in the Greater Jakarta area with a minimum working period of one year at their current workplace and having their direct supervisor in the research sample. However, the data that can be used for processing are only 714 samples due to incomplete data that cannot be used in research. Data processing was carried out by the structural equation modeling (SEM) method using the SmartPLS application. SEM results show that workload has a negative effect on work-life balance, supervisor support has a positive effect on work-life balance, and work-life balance has a positive effect on job satisfaction and life satisfaction, and has a negative effect on anxiety and depression. This study also shows that work-life balance successfully mediates the relationship between workload and supervisor support on job satisfaction, life satisfaction, anxiety, and depression. The company needs to pay attention to the workload provided to female workers, thus it is expected to support and maintain the satisfaction of the workers, which is also supported by a work-life balance. Keywords: Workload, Supervisor Support, Job Satisfaction, Life Satisfaction, Anxiety, Depression, Work-life Balance Share Link | Plain Format | Corresponding Author (Maureen Olivia)

168	Organizational Behavior, Leadership and Human Resource Management	ABS-80
Impact of Employee Commitment and Engagement on Civil Servants Performance in Tasikmalaya, West Java Deddy Mulyana Universitas Pendidikan Indonesia Abstract Background: Organizations have been working in an era where change becomes obvious and thus, they hardly would continue doing their business if they depend only on the employees^ role performance that is obliged to do. Organizational commitment has become one of the most popular work attitudes studied by practitioners and researchers because of its considerable impact on employee performance. Likewise, employee engagement is seen as a way of working designed to ensure that employees are committed to the goals and values of their organization, and motivated to contribute to the success of the organization. Objective: To investigate the impact of employee commitment and engagement on the performance of civil servants in the Tasikmalaya City Government. Methods: The research population is civil servants in the Tasikmalaya government totaling 92 respondents using a simple random sampling technique. The research method uses a quantitative approach with a two-way ANOVA test to see the difference in mean. Result: Employee commitment and engagement can affect the performance of civil servants by 61.4%. Organizational commitment is not statistically significant so it does not affect the performance of civil servants, while employee engagement can affect the performance of civil servants. Employee attachment to the agency makes employees feel part of the agency and will do work according to agency targets, providing full support for agency policies and work discipline. Keywords: employee engagement, performance, organizational commitment Share Link | Plain Format | Corresponding Author (Deddy Mulyana)

169	Organizational Behavior, Leadership and Human Resource Management	ABS-81
Social Media Communication and Its Influence on Innovative Work Behavior: The Mediating Role of Work Engagement Hanisa Amalina (a), Elok Savitri Pusparini (b) a) Magister of Management Program, Faculty of Economics and Business, University of Indonesia, Jakarta b) Magister of Management Program, Faculty of Economics and Business, University of Indonesia, Jakarta Abstract Innovation plays a critical part in organizations as its role in contributing to organization successes through sustaining business in highly competitive market as well as gaining competitive advantage. Therefore, organizations must provide and support its employee to innovate. However, Indonesia^s rank in Global Innovation Index held by INSEAD in 2021 shows poor performance for business sophistication, which measures how conducive a company or organization is to supporting innovative activities within. Several studies found that an organization^s success in innovation is also supported by its employee^s motivation in doing innovation activities such as generating ideas, promoting ideas, and implementing them (innovative work behavior) and found that work engagement among employees can support innovative work behavior. A recent study on work engagement trying to analyzed the relationship between social media communication, which its usage has been popular due to work from home or remote working method nowadays and found that both work-related and non-work related communication on social media influence work engagement on employee. This study is trying to explore work engagement as mediating role in the relationship between social media communication and innovative work behavior. This quantitative study uses primary data from 300 employees working in different companies through an online questionnaire This research contributes to knowledge about the influence of the use of social media for communicative purposes and employee innovative work behavior. Keywords: innovative work behavior- work engagement- social media communication Share Link | Plain Format | Corresponding Author (Hanisa Amalina)

170	Organizational Behavior, Leadership and Human Resource Management	ABS-83
The Effect of Social Support on Work Engagement during Covid-19 Pandemic Nisrina Priyandani (a*), Elok Savitri Pusparini (b) Faculty of Economics and Business, University of Indonesia Jalan Salemba Raya 4 Jakarta , DKI Jakarta 10430 ID Abstract The COVID-19 Pandemic has changed the way people live. Social restrictions caused major changes to communication methods and work methods for employees by implementation of a hybrid system in the form of working from home and working form office. Working online without work-life balance can cause a negative effect on mental and physical health of employees. This study aims to examine several factors related to work engagement such as work life balance, supervisor support, coworker support and family support. Data were collected from 633 respondents who are workers in Indonesia with a minimum of one year of service in their current workplace and have direct supervisors and co-workers, but only 603 respondents met the sample criteria. The data was processed using the Structural Equation Modeling (SEM) method using AMOS application. SEM results show that work life balance fully mediates the relationship between supervisor support, coworker support and family support with work engagement. Thus, companies need to pay attention on quality of life of employees^ work lives so can increase work engagement. Keywords: Work Life Balance, Supervisor support, coworker support, Family Support, Work Engagement. Share Link | Plain Format | Corresponding Author (Nisrina Priyandani)

171	Organizational Behavior, Leadership and Human Resource Management	ABS-87
Policy Parameters in the Development of Strategic Management of Candidates for the New Autonomous Region of South Tasikmalaya Regency Demi Hamzah Rahadian, Agus Rahayu, Vanessa Gaffar Universitas Pendidikan Indonesia Abstract Tasikmalaya Regency as one of the regencies with a large area and large population has many problems related to accessibility and equitable distribution of welfare. This study aims to determine the parameters of the preparation area for the expansion of the southern Tasik region and develop a regional development strategy. In general, Tasik Selatan deserves to be an autonomous region. Economic potential and high fiscal capacity can be used as the basis for recommendations to make South Tasik an autonomous region. The strategy that can be used is how to develop relatively underdeveloped regions based on their superior sectors, supporting the development of the primary sector, such as tourism. Government policies are very important to optimize resource management, equitable distribution of infrastructure development, especially to support development in rural areas. The implications of the policies implemented are based on the character of each region such as socio-cultural, spatial and sectoral basis, in the future regional development can be analyzed based on the sub-district and village areas. Thus, to develop and optimize resource management, the economy and equitable distribution of infrastructure development can be realized through geographic, demographic and systemic parameters in developing the southern Tasikmalaya district as a candidate for a new autonomous region. Keywords: Geographic Parameters, Demographic Parameters, Systemic Parameters, Regional Development Share Link | Plain Format | Corresponding Author (Demi Hamzah Rahadian)

172	Organizational Behavior, Leadership and Human Resource Management	ABS-90
Employee^s Perspective: Implementation of Flexible Working Arrangement Policy During The COVID-19 Pandemic Mawar Kusuma Darina University of Indonesia Abstract Flexible Working Arrangements (FWA) is a working concept that allows employees to be able to arrange work times and locations in order to have a life balance. The COVID-19 pandemic situation has forced almost all industries to require FWA to be enforced where this is needed to break the chain of distribution of the virus. Previous studies have concluded that the implementation of flexible working arrangements is deemed effective in providing satisfaction for employees, and the need for implementing this new way of working is expected to be applied forever when the pandemic is over. However, the implementation of the FWA policy has not been able to accommodate several job functions, especially for employees who work with the need for physical presence required to complete the work target. This lack of opportunity to carry out FWA creates a gap between management and employees. Through this study, researchers will explore the employee^s perspective of the FWA implementation during pandemic COVID-19 using a qualitative approach with a total of thirty-five respondents from various organizations. The findings of the FWA studies are expected to provide insight into the phenomenon as well as recommendations for policy needs that can accommodate the various types of work functions. Keywords: Flexible Working Arrangement, Perspective, Organizational Change, Share Link | Plain Format | Corresponding Author (Mawar Darina)

173	Organizational Behavior, Leadership and Human Resource Management	ABS-91
MEDIA CONVERGENCE AND THE COVID-19 PANDEMIC: AN EXPLORATIVE STUDY OF THE PERSPECTIVE OF MEDIA WORKERS AT THE OFFICE OF PT. INDONESIAN TELEVISION MEDIA Gina Sara Melati (a*), Kanti Pertiwi (b) Magister Management, Universitas Indonesia Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430 Abstract The advancement in technology and digitalization has caused disruption in various industries, including the media industry. Media companies and channels continue to find ways to stay relevant and survive in gaining the audiences attention and preferences. Mass media such as television and newspapers that were once the main source of information for the public, has now been replaced by online and social medias. Therefore, a strategy facing the challenge has been taken by many media companies my going through a convergence process. Where the media company which before only entertained a certain platform audience, namely television, printed or radio, now has to answer the needs of audiences on all platforms. A media company in Indonesia, Metro TV also has taken the step in going through a convergence process. This is done to widen its market potential and grab audiences on a larger level. The convergence began in early 2022, which was also the beginning of public restrictions due to the global COVID-19 pandemic. Companies, including Metro TV had to adjust accordingly to government relations. This impacted the way of work and the convergence process. This research explores the impact it has towards the media workers, specifically reporters at Metro TV and how the company addresses the needs of its workers. The research uses a qualitative interpretivism approach, where in-depth interviews will be conducted with Metro TV^s employees, including its reporters and those at the managerial level. The findings will become a reminder and suggestion on how the company establish relations with its workers and how to enhance their motivation through the needed support in times of change and crisis. Keywords: Explorative Study, Media Covergence, Pandemic Share Link | Plain Format | Corresponding Author (Gina Sara Melati)

174	Organizational Behavior, Leadership and Human Resource Management	ABS-92
Characteristics of LinkedIn Users in Obtaining Career Benefits Lazuardyna Ulfa Ramadhanty, Dr. Elok Savitri Pusparini S.E., M.M Universitas Indonesia Abstract The use of Social Networking Sites (SNS) activities has recently increased along with technological advances and human limitations in interacting face-to-face caused by the COVID-19 pandemic. One of the SNS platforms that facilitate professional relationships is LinkedIn. This study aims to further explore the behavior of Networking in using LinkedIn^s Social Networking Sites (SNS) related to the personal characteristics specifically Extraversion and Protean Career Orientation traits in obtaining career benefits. By using sample that focuses on LinkedIn users in Indonesia aged 25-34 years which is the age of dominance of LinkedIn users, this research was conducted using a mixed-mode quantitative method from LinkedIn profile characteristics and questionnaire. Data were collected from 615 respondents that have filled the questionnaire and confirmed as the valid LinkedIn users in Indonesia. In Addition, this research categorized the usage of LinkedIn by dividing into two dimensions, Active Scope and Passive Consumption by looking at the respondents profile characteristics. In general, results showed that the data from the survey responses as well as the LinkedIn profiles supported the proposed model. Keywords: Social Networking Sites- Career Benefits- Extraversion- Protean Careeer Orientation- Networking- LinkedIn Share Link | Plain Format | Corresponding Author (Lazuardyna Ulfa Ramadhanty)

175	Organizational Behavior, Leadership and Human Resource Management	ABS-93
Implicit Motives of LinkedIn User in Obtaining Career Benefits Lazuardyna Ulfa Ramadhanty, Elok Savitri Pusparini Universitas Indonesia Abstract The use of Social Networking Sites (SNS) activities has recently increased along with technological advances and human limitations in interacting face-to-face caused by the COVID-19 pandemic. Not only for personal interests, but professional interests can also be facilitated by the existence of this SNS. One of the SNS platforms that facilitate professional relationships is LinkedIn. This study aims to further explore the behavior of Networking in using LinkedIn^s Social Networking Sites (SNS) related to the implicit personal motives that divided into three motives: achievement, affiliation and power in obtaining career benefits. By using sample that focuses on LinkedIn users in Indonesia aged 25-34 years which is the age of dominance of LinkedIn users, this research was conducted using a mixed-mode quantitative method from LinkedIn profile characteristics and questionnaire. Data were collected from 615 respondents that have filled the questionnaire and confirmed as the valid LinkedIn users in Indonesia. In Addition, this research categorized the usage of LinkedIn by dividing into two dimensions, Active Scope and Passive Consumption by looking at the respondents profile characteristics. In general, results showed that the data from the survey responses as well as the LinkedIn profiles supported the proposed model. Keywords: Social Networking Sites- Career Benefits- Implicit Motives- Networking- LinkedIn- Internet Share Link | Plain Format | Corresponding Author (Lazuardyna Ulfa Ramadhanty)

176	Organizational Behavior, Leadership and Human Resource Management	ABS-98
Governance : Challanges and Obsracles to Implementing Gender Mainstream Policies in Building Gender Equality Kurniawati Santi Andriani Faculty of Economics and Business, University Indonesia, Jakarta, Indonesia Abstract Through the Gender Mainstreaming Policy Strategy in Indonesia, the government has demonstrated its commitment to improving gender equality since 2010. As a result of this policy, all relevant government agencies have implemented a Series of Gender Mainstreaming Policies. The goals of this research is to see how bureaucratic work practices include the Gender Equality Policy, as well as to see the factors that can support or hinder gender development in the agency, and what it means for employees. The purpose of this study was to evaluate the Gender Mainstreaming Policy Strategy in Indonesian government institutions. The interpretative method is used to find out the meaning of gender equality and gender mainstreaming for employees and to reveal more deeply the reflection of these policies in the framing of the government bureaucratic system through thematic analysis of sources from electronic media, social media, and questionnaires that are strengthened through interviews with related parties. Conclusions arrived at apart from the necessity for technological assistance, the role of managers and management in assisting or obstructing gender development is critical. Despite the policy^s noble intentions, it^s possible that it won^t be properly applied within the organization. In light of this, it is hoped that the government will conduct a review of the bureaucratic system^s administration in order to better promote gender mainstreaming programs. This study should help agencies establish and implement gender mainstreaming policies in internal organizations so that they have a good impact, even if they are conducted in the public sector. However, there are still few scholars who study the implementation of Gender Mainstreaming Strategy in the public sector, which is reflected in the policy on gender implementation and the interactions that occur between these parts. Keywords: Bureaucracy, Gender Equality, Gender Mainstreaming, Governance Share Link | Plain Format | Corresponding Author (Kurniawati Santi Andriani)

177	Organizational Behavior, Leadership and Human Resource Management	ABS-99
Evaluating Working Performance of the Tuberculose Program Managers: Case Study in Tasikmalaya, West Java Abdulah Mubarok Dadang Universitas Pendidikan Indonesia Abstract Indonesia is one of the countries with the highest Tuberculose (TB) cases in the world with an estimated 845,000 cases and 98,000 deaths. Long treatment (+/- 6 months) and high dropout rate, require responsible staff^s commitment to preventing and supervising patients taking medication. This study analyzes the influence of leadership, motivation, and organizational climate on the work performance of TB program managers in Tasikmalaya. This study used a cross-sectional design of 27 TB managers in Tasikmalaya. The sample taken is the total population of TB managers. There are four variables studied: leadership, organizational climate, motivation, and work performance. The instrument used is a questionnaire using Google Forms. The measurement scale uses Likert and the data is analyzed using path analysis. Respondents in this study were women (62.96%), ranging from 23 to 58 years, diploma graduation (62.96%), and had not received TB training (51.85%). The results of this study indicate that leadership, organizational climate, and work motivation contribute simultaneously and significantly to work performance. The simultaneous influence of leadership variables (X1) and organizational climate (X2) on work motivation (X3) is R2X3X1X2 = 0.857. The simultaneous influence of leadership (X1), organizational climate (X2) and work motivation (X3) on work performance (Y) is R2YX1X2X3 = 0.967, so it can be said that leadership, organizational climate, and work motivation have a strong influence on work performance. Leadership (X1) contributes 40.96%, organizational climate (X2) contributes 5.29%, and work motivation (X3) contributes 34.81% to work performance (Y). All variables contribute simultaneously to work performance (Y) of R2YX1X2X3 96.7% and the rest are influenced by other variables not examined in this study. Training on TB is needed for program managers as well as building a good organizational climate for all parties involved in handling TB cases. Keywords: Tuberculosis, Performance, TB Program Manager Share Link | Plain Format | Corresponding Author (Abdulah Mubarok Dadang)

178	Organizational Behavior, Leadership and Human Resource Management	ABS-103
Human Capital Advantage Based on Dynamic Capability through Digital Competency Lina Marlina, Syamsul Hadi Senen, Tjutju Yuniarsih Postgraduate Universitas Pendidikan Indonesia (Politeknik Triguna Tasikmalaya), Postgraduate Universitas Pendidikan Indonesia, Postgraduate Universitas Pendidikan Indonesia Abstract This study aims to analyze the competitiveness of human capital based on dynamic capability with digital competency for creative craft industry businessmen in West Java, Indonesia. The majority of previous studies have applied dynamic capabilities for organizations, but this research reveals the dynamics of capabilities applied to individuals as business community. The study used descriptive and explantatory survey methods with proportionate random sampling on 341 creative craft industry businessmen, spread across selected cities and districts of West Java. The data analysis technique used Structural Equation Modeling (SEM) with the support of PLS3. The results of the study show that dynamic capability consisting of adaptive capability, absorptive capability, innovative capability affects human capital advantage and strengthened by digital competence. Keywords: Digital Competency, Dynamic Capability, Human Capital Advantage Share Link | Plain Format | Corresponding Author (Lina Marlina)

179	Organizational Behavior, Leadership and Human Resource Management	ABS-107
Study on the Merger and Acquisition of Goliath Bank and David Bank: Strategizing Pay-to-Stay Approach and Internal Communication Haryobimo Arief Alexander (a*), Mone Stepanus Andrias Ph.D. (b) (a) Faculty of Economics and Business, University of Indonesia Jl. Salemba Raya No. 4, Jakarta Pusat 10430, Indonesia * haryobimo.arief.a[at]gmail.com (b) Faculty of Economics and Business, University of Indonesia Jl. Salemba Raya No. 4, Jakarta Pusat 10430, Indonesia Abstract Merger and acquisition has seemed to be a generally-accepted and expected business strategy for any firm to grow. It does offer a compelling potential of exponential business growth and ROI to the shareholders. The interesting catch is, up to 70% of the global merger and acquisition failed miserably. The million dollar investment that the management and shareholders expected to be returned positively, turns out, even to some cases, to be a huge cost and an apparent value-destroying decision. HR management issues are mostly the cause behind these failures, stretched from as simple as misinformation to as profound as cultural integration failure. This case study is investigating the strategies and implementation of compensation, talent placement and internal communication on a merger and acquisition case of two multinational banks in Indonesia, the case was dated back in 2018. In order to squeeze out valuable information and better understand the whole picture of the strategy planning, implementation and best method, triangulation is used. This study solely uses interviews for data collection methods, and has conducted fifteen interviews that are clustered into three main categories- migrated employees, change agents, and consultants. The result of this study is that these variables should not be left ignored, as many M&A cases did. Not to mention that these variables are apparently the main component of how well M&A companies could be able to shift into full speed on productivity level after the integration process. Keywords: Case study- Merger and Acquisition- Banking- Indonesia- Compensation- Talent Placement- Internal Communication Share Link | Plain Format | Corresponding Author (Haryobimo Arief Alexander)

180	Organizational Behavior, Leadership and Human Resource Management	ABS-109
KNOWLEDGE MANAGEMENT IN IMPROVING HEALTH VOCATIONAL HIGHER PERFORMANCE Tarjuman a,d), Agus Rahayu b), Puspo Dewi Dirgantari c) a) Faculty of Business and Managament education, Universitas Pendidikan Indonesia b) Faculty of Business and Managament education, Universitas Pendidikan Indonesia c) Faculty of Business and Managament education, Universitas Pendidikan Indonesia d) Politeknik Kesehatan Kemenkes Bandung Abstract Universities including the health vocational field have begun to develop knowledge management strategies, have a good understanding of how to manage and optimize the value of knowledge assets. College knowledge culture is individualistic and to some extent self-serving and instrumental. The research aims to explore various factors that help or hinder the achievement of competitive advantage through knowledge management in health vocational colleges. Using a quantitative methodology, with a questionnaire-based survey approach to the stakeholders of 4 health vocational colleges. The concept of knowledge management and performance in an academic environment is explored to improve the future performance of higher education institutions. If knowledge management can be implemented optimally, the performance of higher education institutions and the competitive advantage of vocational universities in the health sector will be optimal. The results of this study will be the basis for the development of knowledge creation strategies in improving organizational performance. Keywords: Knowledge management, Higher Vocational Education Performance, Competitive advantage Share Link | Plain Format | Corresponding Author (Tarjuman .)

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