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241	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-29
Investor Type and Innovative Performance: Regional Characteristics as a Moderating Variable Suci Lestari Hakam1, Agus Rahayu2, Lili Adi Wibowo3, Muhamad Adhi Nugroho4 1 Student of Doctoral Program, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia 2,3 Lecturer, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia 4 Staff of Directorate General of Taxes, Ministry of Finance, Republic of Indonesia *Corresponding author. Email: sucilestarihakam[at]gmail.com Abstract Startups require external investment to accelerate growth and scale up their businesses. Many works of literature discussed the types of investors and their influence on startup innovative performance. However, previous literature neglected the influence of the regional characteristics of each startup. This regional characteristic is significant as a moderating factor for high tech startups because it is related to the protection of property rights. To fill the gap, this study investigates the impact of investor type on innovative performance by distinguishing regional characteristics as an important factor in improving startups^ innovative performance. In measuring the innovation performance of a startup, this study uses intellectual property rights that consist of a number of effective patent and trademark registered. From the Crunchbase database, this study employed 5,172 enterprise-level data of startups. Using systematic random sampling, 358 data were acquired to test the hypotheses. The regression results show that the Investor type (incubator, accelerator, angel, and venture capital) significantly promotes innovative performance. In addition, the result shows a more significant impact for the regional characteristic with higher protection of property rights. Keywords: Startup, Investor Type, Venture Capital, Regional Characteristic, Incubator, Accelerator, Angel, Innovative Performance Share Link | Plain Format | Corresponding Author (Suci Lestari Hakam)

242	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-287
Ecosystem Entrepreneurship Model Based On Digital Innovation In Building MSME Resilience S.Sulastri, H. Mulyadi, D.Disman, H. Hendrayati Universitas Pendidikan Indonesia Abstract This study aims to identify the determinant factors in increasing the resilience of MSME businesses in the city of Bandung. Previous research related to relevant environmental factors in building business resilience has been widely carried out but the research conducted to build MSME business resilience has not been sufficient and has been studied holistically. This research was conducted on a sample of 186 MSMEs in the city of Bandung which are engaged in the culinary industry. By using multiple regression analysis, the effect of Entrepreneurial Ecosystem (X1), Digital Transformation (X2), Collaboration Capability (3) variables was analyzed on SMES Resilience (Y). The results show that the entrepreneurial ecosystem has the highest influence in increasing SMES Resilience Keywords: Entrepreneurial Ecosystem, Digital Transformation, Collaboration Capability, SMES Resilence Share Link | Plain Format | Corresponding Author (Sulastri )

243	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-34
Competitive Strategy Through Collaborative Value Creation and Digital Innovation in Garut Regency Food SMEs Megha Sakova1, Agus Rahayu2, Lili Adi Wibowo³, Dini T. Alamanda4 Universitas Pendidikan Indonesia Departement of Management. Faculty of Economic and Business Education Universitas Pendidikan Indonesia Jalan Dr Setiabudhi No 229 Kota/Kabupaten Kota Bandung - Prov. Jawa Barat - Indonesia Kode Pos 40154 Abstract Introduction/Main Objective: Collaboration Value creation and digital innovation as one of the ways that can be considered in a competitive strategy for traditional food MSME persons in Garut Regency. Background of the Problem: In the era of the Covid 19 pandemic, traditional food MSMEs experienced a decline in sales, because the number of tourists visiting Garut Regency decreased drastically. The gap in this study is that MSME persons who sell traditional food still have shortcomings in product co-creation and still lack in the use of digital innovation. Research Methods: The research method used is a quantitative descriptive method with the type of online observation of the traditional food SMEs google form for the period March 2022 to May 2022. Findings/Results: Based on the results of the analysis it was found that product co-creation value and digital innovation simultaneously have a significant effect on competitive advantage. There is a positive and partially significant effect between the value of competitive advantage products on traditional food SMEs. There is a positive and partially significant effect between digital innovation and competitive advantage for traditional food MSME persons. Efforts to increase the competitive advantage of traditional food MSME persons can be done by creating added value and using social media as a digital innovation so that the products sold can be reached by all consumers. Conclusions and implications: co-creation value and innovation can expand market share, introduce more traditional food variants in Garut Regency, improve the economy of MSME persons and sell traditional food products during a pandemic. Keywords: Co-creation Value Strategy, Digital Innovation, Competitive Advantage Share Link | Plain Format | Corresponding Author (Megha Sakova)

244	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-36
The Influence of Sustainable Entrepreneur Competencies and business sustainability in Soy Based Micro and Small Enterprises Ardika Sulaeman, Susanti Kurniawati Universitas Wiralodra Indramayu Universitas Pendidikan Indonesia Abstract This research is motivated by the low business sustainability of soybean-based MSEs in West Java marked by the decreasing number of MSEs engaged in the soybean-based food processing industry, high cases of environmental pollution, labor cases and industrial conflicts with the community. During the COVID-19 pandemic with the policy of restricting movement, resulting in reduced business activity. Soybean-based MSEs are people^s business units that have been managed independently by entrepreneurs for a long time and entrepreneurs have a very important role in determining business progress. Based on this, entrepreneurial competence is a key factor in determining business progress, especially during the new normal period where people need to pay more attention to their own health and the environment. Based on this, this study aims to analyze the effect of sustainable entrepreneurial competence on the business sustainability. This research was conducted by surveying 185 soybean-based MSEs in West Java by collecting data using questionnaires and interviews. The results indicate that entrepreneurial competence has an effect on the business sustainability of soybean-based MSEs. The results of this study are expected to be used as basic information for the priority of developing entrepreneurial competencies that are able to run a business that is not only profit-oriented, but also pays attention to business continuity by protecting the environment, and has social concern for the surrounding community. That is not only profit-oriented, but also pays attention to business continuity by protecting the environment, and has social concern for the surrounding community. Keywords: competence, entrepreneurship, business, sustainability, green Share Link | Plain Format | Corresponding Author (Ardika Sulaeman)

245	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-37
INNOVATION CAPABILITY STRATEGY: HOW DOES THE CULINARY INDUSTRY DEAL WITH BUSINESS SUSTAINABILITY? Alfattory Rheza Syahrul (a*), Syailendra Eka Saputra (b), Hari Mulyadi (c), Chairul Furqon (c) a Doctoral Student of Management Universitas Pendidikan Indonesia *E-mail:alfattoryrsy[at]upi.edu a,b Faculty of Economics and Business Universitas PGRI Sumatera Barat c Universitas Pendidikan Indonesia Abstract The purpose this research is to analyze the implementation of the innovation capability strategy in small and medium-sized enterprises (SMEs)-based culinary businesses in Padang city. Considering that many SMEs-based business actors have a short operational life, one of the factors triggering this phenomenon is the weakness of strategic innovation capabilities in carrying out these business activities. This research was conducted on the management of cafe culinary SMEs which are spread in almost all areas of Padang City. Data analysis was carried out through clear and accurate descriptive narratives. Observations that have been made have identified that there are very few ideas about the importance of innovation strategies to maintain business continuity, where many culinary businesses in Padang City sell places and do not rely on innovation and quality in food. the store products they develop so that most culinary businesses in Padang City have a short operational period. Keywords: Innovation Capability, Small and Medium Enterprises (SMEs), Business Sustainability Share Link | Plain Format | Corresponding Author (Alfattory Rheza Syahrul)

246	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-43
Market Evaluation of Changes in Size and Ingredients of Roti Pisang Production Putria Zaza Swadesi(a*), Budi Rahardjo (b) a) Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia *putria_zaza[at]sbm-itb.ac.id b) Bandung Institute of Technology Jalan Ganesha 10, Bandung 40132, Indonesia Abstract The pandemic that occurred in 2020 has had many impacts in all aspects. One of them has an impact on the growth of the food and beverage industry managed by SMEs in Indonesia. However, in 2021 there has been a 5% increase in the food and beverage industry. One of them is the bakery business has increased sales of bread, it reaches USD 18.7 billion. The high demand in sales of bread makes the competition in the bakery business increasingly tight so bakeries compete with each other to maintain and improve the quality of their products to attract consumers. One of the SME Bakery E has tried to do various kinds of innovations to develop its bakery business. However, Bakery E experienced several problems in developing its business. It happen after a decline in sales of Bakery E^s favorite product ^Roti Pisang^ which decreased by 8%. So the researchers helped Bakery E use qualitative methods as data collection in interviews with the owners of Bakery E. The results from interviews were processed to find the main problem using root cause analysis that combines two methods fishbone, and 5 whys. This combination is done to find one problem that can solve several other problems. The main problem found is the instability of Roti Pisang^s product quality. In the next step, the researcher conducted a literature study to find several alternative product quality solutions and decided to use resize techniques and substitute ingredients in Roti Pisang^s production process. These two techniques were chosen based on the conditions of Bakery E. Then each technique will be made a product sample to be tested on the Bakery E^s market with a qualitative method in the form of a questionnaire. The results of the questionnaire processing show that the market is more accepting of the Roti Pisang^s sample with the resize technique. The results of this study indicate that the resize technique can help improve the quality of Roti Pisang and can help increase sales of Bakery E. Keywords: Developing Product, Resize, Substitute, SME Share Link | Plain Format | Corresponding Author (Putria Zaza Swadesi)

247	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-45
The Effectiveness of Foodgram Account Endorser Credibility on Purchase Decisions Agus Sudono, Hari Mulyadi, Chairul Furqon, Dinda Farissa Faatin, Armandha Redo Pratama Universitas Pendidikan Indonesia Abstract This study aims to measure the effectiveness of the endorser^s credibility on consumer purchasing decisions on the Instagram influencer account @kulinerbandung. The research method used is descriptive and verified with quantitative research. One hundred respondents became the research sample. Respondent data was collected by communicating online through the Instagram application to fill out a questionnaire. Data from online observations of the profiles and characteristics of social media accounts managed and affiliated with the @kulinerbandung account are also used. The analysis technique used is linear regression analysis and t-test with SPSS application testing. The factors identified as indicators of endorser credibility variables are attractiveness, trustworthiness, and expertise. The results showed that the endorser^s credibility had an effect of 67.73% on purchasing decisions, and the indicator of trustworthiness was the factor with the most substantial influence. Keywords: Credibility, Endorser, Purchase decision Share Link | Plain Format | Corresponding Author (Agus Sudono)

248	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-46
Talent Management Strategy Development to Improve Business Performance in Batik Industry Abdurokhim (a*), Agus Rahayu (b), Lili Adi Wibowo (b) (a) Universitas Pendidikan Indonesia *abdu.ocim[at]gmail.com (b) Universitas Pendidikan Indonesia Abstract This study aims to examine the model for developing talent management strategies in the Batik industry in Cirebon, West Java Province, Indonesia. This study analyzes the appropriate variables to build the quality of the workforce through talent management that can improve business performance. This study uses quantitative methods and is analyzed using SEM Smart PLS 3.3.3 The sample in this study is 327 workers ranging from craftsmen, marketers to managers who work at the Trusmi Cirebon Batik Industry Center. Data collection techniques were carried out by distributing questionnaires online and offline. The results of the study show that through a talent management development strategy, it is able to increase the expertise and involvement of the workforce, both as craftsmen and marketers, through a structured education and training process in building the capabilities of human resources in the batik industry. The talent management strategy has a positive and significant impact on improving business performance in the batik industry, because batik craft requires experts in carrying out business operations. To improve the capability and quality of the workforce in the batik industry, management and employees must involve and prioritize their support, active participation, and commitment in operations. Keywords: Talent Management Strategy- Business Performance- Strategic Development Share Link | Plain Format | Corresponding Author (Abdurokhim Abdurokhim)

249	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-47
Scaling Up SMEs Financial Inclusion Through Fintech Clara Antawidjaja UNPAD Abstract The purpose of this study is to discuss about the use of financial technology in scaling up financial inclusion of small medium enterprises notably in Jakarta. This research will use simple linear regression. The data in this study were obtained from interviews with Micro, Small and Medium Enterprises actors. The data analysis tool uses Microsoft Excel. The hypothesis developed in this study shows financial technology variable increases SMEs^ financial inclusion in Jakarta. The results of the study would have managerial implication to SMEs Management particularly in managing the quality of the financial management as well as in expanding the business. This study also would provide practical implication such as improving financial strength in terms of enhancing useful and affordable financial products and services that meet their needs - transactions, payments, savings, credit and insurance. This paper enhances previous study that was taken in Jakarta that measures the perceptions of the importance of financial technology. Keywords: Financial technology, financial inclusion, Small Medium Enterprises Share Link | Plain Format | Corresponding Author (Ratu Klara Ratnasari)

250	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-60
Operation Process Integration using Supplier Selection, Supply Chain Agility and Logistic Management to Optimize Corporate Performance based on Enterprise Resource Strategic Umari Abdurrahim Abi Anwar1*Agus Rahayu2 Lili Adi Wibowo3 Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia Abstract Operations process integration is an important strategy in optimizing company performance. The rapidly changing environment becomes a big challenge for companies in managing their operating processes and resources so that they are able to work optimally. Effective and efficient operations process integration is built by supplier performance, supply chain agility and optimal logistics management. The enterprise resource strategy is used by the company to optimize supply chain performance in order to improve the company^s overall performance. However, there are companies that have not been able to achieve the desired level of performance through these strategic steps due to the emergence of implementation barriers. This study aims to examine the idea and design a model of operations processes integration through supplier selection, supply chain agility and logistics management to optimize corporate performance based on enterprise resource strategic. This study uses a qualitative descriptive method using narrative literature review with case studies on FMCG sector companies in Indonesia. The results of this study indicate that integrating operations processes through supplier selection, supply chain agility and logistics management can bring companies, especially the FMCG sector, to be superior and able to face market competition. Challenges in its implementation include the cost of investing in resources, integrating information and management systems between supply chain partners, as well as the company^s ability to align organizational culture across supply chain partner companies. Keywords: Enterprise Resource Strategic, Operation Process Integration, Logistic Management, Supply Chain Agility, Supplier Selection Share Link | Plain Format | Corresponding Author (Umari Abdurrahim Abi Anwar)

251	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-61
Performance Analysis of MSME Performance in Improving Bank Indonesia Program For The Development Medan City Regional Office Faid Purba, Sukaria Sinulingga, Sugih Pujangkoro Magister Manajemen Universitas Sumatera Utara Abstract Micro, Small and Medium Enterprises or (MSMEs) have role important and strategic in development economy national. Besides play a role in growth economy and absorption power work, MSMEs also play a role in distribute results development. Bank Indonesia representative of North Sumatra is the Central Bank that participates run government programs in develop and also foster MSMEs in the Nort Sumatera Regional Office. In carrying out the MSME coaching and training program, Bank Indonesia established something receptacle organization named Entrepreneur Featured Bank Indonesia. Population and sample taken as many as 41 respondents with the sampling technique used is the total sampling. Data collection is carried out with spread questionnaire to respondents who are MSMEs under the guidance of Bank Indonesia, Nort Sumatera. The method used in the research this is associative quantitative with the hypothesis that has been formulated, then in study this statistical data analysis be measured with use software SmartPLS (Partial Least Square). Based on results testing from variable training obtained results score p-value 0.000 and t-statistic 4.482, so could explained that variable training have influential and significant to MSME performance, results testing variable accompaniment obtained results score p-value 0.019 and t-statistic 2.348, so could explained that variable applied assistance have influence positive and significant to MSME performance and results testing variable construction obtained results score p-value 0.014 and t-statistic 2.781, so could explained that variable applied coaching have influence positive and significant to MSME performance. Keywords: Training, Mentoring, Utilization, MSME Performance Share Link | Plain Format | Corresponding Author (Faid Akbar Purba)

252	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-70
Analysis Segmentation, Targeting and Positioning as a Marketing Strategy at Mother and Child Hospital Bunda Aisyah Tasikmalaya City Nadia Hanarita Rahayu Universitas Pendidikan Indonesia Manajemen (S3) Abstract Analysis Segmentation, Targeting and Positioning as a Marketing Strategy at Mother and Child Hospital Bunda Aisyah Tasikmalaya City Nadia Hanarita Rahayu nadiahanaritarahayu@upi.edu ABSTRACT Background : Hospital is a health service institution that provides complete individual health services that provide inpatient, outpatient, and emergency services. Based on the types of services provided, hospitals are categorized into general hospitals and special hospitals. One category of special hospitals is the Mother and Child Hospital. In order to fulfill the availability of hospitals, increase access to health services for mothers and children and face high competition in the Tasikmalaya City area, a marketing strategy is needed that can support the Hospital^s Vision and Mission and with the aspiration to become ^the first hospital in the East Priangan area. which has the MUI Halal Certificate in 2022^. Purpose : This study aims to describe segmenting, targeting and positioning as marketing for RSIA Bunda Aisyah in Tasikmalaya City. Method : This research is a descriptive research with a qualitative approach. Data collection methods used are interviews, observation and documents. The research subjects and informants are the manager, and the customer of RSIA Bunda Aisyah. The steps of data analysis used include data reduction, data presentation and conclusions. Results : Based on the results of the study, it was found that the marketing strategy with the concept of segmentation, target and the right position is an effective means to improve health services according to customer needs. It can be concluded that the marketing strategy at RSIA Bunda Aisyah Hospital is quite good, this can be seen from the responses of patient, the increase in the number of patients each year and the development of existing infrastructure and services. Keywords: 1. Segmentation, 2. Target Market, 3. Positioning Keywords: Segmentation, Targeting ang Positioning Share Link | Plain Format | Corresponding Author (Nadia Hanarita Rahayu)

253	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-71
The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions Kurjono- Dian Herdian Utama - Badria Muntashofi Universitas Pendidikan Indonesia Abstract This study aims to determine how the influence of entrepreneurial values and subjective norms on entrepreneurial intentions. The grand theory of this research is the Theory Planned Behavior from Ajzen. The research method used is the Explanatory Survey Method. The population is Accounting Education students throughout Indonesia, with a sample size using the Isaac & Michael formula obtained a sample size of 218 respondents. Collecting data using a numerical scale questionnaire. The data processing technique uses path analysis. The results showed that entrepreneurial values and subjective norms had a positive effect on entrepreneurial intentions. It is recommended to increase the entrepreneurship values variable, which is the closest value indicator, this can be improved through guidance from the closest people, namely parents and siblings. Increasing the subjective norm variable is that the family agrees to do business through the participation of family members for internships in a company owned by one of their family members. To increase the entrepreneurial intention variable, the indicator of entrepreneurial intention is to be persistent in trying to become an entrepreneur, it can be done by providing motivation to prepare a business plan. Keywords: Keywords-locus of control- entrepreneurial values- subjective norm- Intention- entrepreneurship. Share Link | Plain Format | Corresponding Author (Kurjono Jono)

254	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-75
Selection of Proper Well Candidates for Well Intervention Job Using the AHP (Analytic Hierarchy Process) Method Ali Mashar (a), Pri Hermawan (b) (a) Student at Institute Technology Bandung, School of Business and Management, Indonesia (b) Lecturer as thesis supervisor at Institute Technology Bandung, School of Business and Management, Indonesia Abstract Oil and gas wells are one of the most important assets for oil and gas companies. Oil and gas production from these wells is one of the performance indicators of oil and gas companies. However, this oil and gas production will naturally decline, especially if it has passed the peak stages of production. The decline that occurs will be faster. In addition to natural factors from the condition of oil and gas reserves that exist in the earth, external factors also influence this decline, including well profile, location & flowline, and lifting. To maintain production figures, new wells are drilled or maintenance of existing wells is carried out through well intervention job. This study was conducted in an oil and gas company field in Indonesia. In this field, oil production in 2019-2021 did not reach the predetermined target, only around 92-96% of the target. The reason is natural decline and the less successful well intervention work. In 2019-2021 there were 53 wells that experienced delays in completing their well intervention work. This resulted in an additional cost of -1,578.864.63. To avoid this, it is necessary to select the right candidate wells for well intervention work. The author uses a fishbone chart to find the root cause of the delay in the completion of the well intervention work. Furthermore, the author uses the AHP (Analytic Hierarchy Process) method to select candidate wells. The criteria used in the AHP method were obtained from the fishbone chart evaluation results. The result of the analysis of the AHP method is a sequence of well candidates for well intervention work. The results of this analysis will be submitted to officials in the oil and gas company field as an alternative solution to solve problems that occur in the field. Keywords: oil production, decline, well intervention job, fishbone chart, AHP Share Link | Plain Format | Corresponding Author (Ali Mashar)

255	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-88
STUDY ON THE RESILIENCE AND READINESS OF INFORMAL-SECTOR MICRO-ENTERPRISES IN BANDUNG CITY IN THE POST-COVID-19 PANDEMIC Hilmiana (a*), Yunizar (b), Moh. Fahmi (b), Kurniawan Saefullah (b), Andreas Recki Prasetyo (b) a & b) Faculty of Economic and Business, Padjadjaran University. Jalan Raya Bandung-Sumedang KM.21 Abstract Covid-19 pandemic in Indonesia has impacted the economy seriously, primarily on the micro, small, and medium enterprises. This study aims to identify the effect of the Covid-19 pandemic on the informal-sector micro-enterprises as seen by their resilience in facing the pandemic and readiness to continue their business operations. This study employs primary data obtained from 130 MSMEs in Bandung city. The sample was taken using cluster sampling. Data were disseminated using online and offline questionnaires and then analyzed using descriptive statistics. This study reveals that most of the participating enterprises were highly affected, whereby 84% of them suffered losses, faced various financial difficulties, experienced supply chain disruption, and experienced decreased demands, sales, and profits. In addition, most business owners in this study did not intend to change or formalize their enterprises because they still did not know the steps to take and could not predict profitability in the future. Several recommendations are proposed in this study, mainly regarding the socialization of government programs for informal-sector micro-enterprises, training programs for increasing business capabilities, and promotion aids of the informal sector micro-enterprises. These recommendations are expected to ease the informal-sector micro-enterprises in reviving themselves after the pandemic. Keywords: Covid-19- MSME- Informal Sector Share Link | Plain Format | Corresponding Author (Hilmiana Yudomartono)

256	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-94
ANALYSIS OF THE ROEMAH KOELAKAN BUSINESS MODEL AS A SOLUTION TO THE WASTE PROBLEM IN INDONESIA Asep Ridwan Lubis, S Rizka Nuriyah, Regita Ramadhina Sagita Putri Universitas Pendidikan Indonesia Abstract In 2021, Indonesia recorded waste based on its type, namely 60.2% organic waste, 15.6% plastic waste, 3.4% rubber waste and 20.8% other waste with 40.9% of waste originating from households. Meanwhile, 4 years ago, waste was recorded in Indonesia by type, namely 60% organic waste, 14% plastic waste, 9% paper waste, 5.5% rubber waste, and 11.5% others. Garbage in Indonesia is a public problem that must be overcome because waste causes problems of flooding, environmental pollution, and disease. This research was conducted from April to May 2022 in Neglasari Village, Nyalindung District, Sukabumi Regency. This research went through several stages, namely the analysis stage, and the adjustment stage of data presentation. The analysis phase used to analyze Roemah Koelakan^s business model uses the Forum Group Discussion (FGD) method and the data is presented in the form of a business model canvas. From the results of the research, it is known that Roemah Koelakan is a business that is engaged in the environment and is a type of social entrepreneur. Keywords: Organic Waste, Garbage Turns into Money, Social Entrepreneur Share Link | Plain Format | Corresponding Author (Asep Ridwan Lubis)

257	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-96
Strategic Partnership Ecosystem for Sustainable Superior Performance for MSMEs Irvan Husein Kusumah, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo Universitas Pendidikan Indonesia Abstract This paper extends strategic partnership ecosystem theory by testing how aspects of the local business environment affect micro, small medium enterprise into sustainable superior performance. The background of the research begins with changes in the global, domestic and regional strategic environment that have a huge impact on the business sustainability of MSMEs. The current condition of the competitiveness of MSMEs in Tasikmalaya City still varies between sectors, market access is not optimal both online and offline, digitization in the MSME sector is not optimal, MSME data and policies have not been integrated, financing gaps and MSME capabilities, as well as digital literacy and public financial inclusion. still relatively low. In the midst of protectionism and nationalism of each country^s products, rising world commodity and food prices, increasing concerns regarding sustainable eco development, alternating geopolitical risks and the risk of taper tantrums and the potential for uneven economic recovery in developed markets and emerging markets in the global environment, accompanied by changes in the strategic environment. Domestic and regional economies such as the economy in Indonesia are still in the recovery stage, interest rates are still relatively low, the widespread use of e-commerce, market places and digitization, and the enactment or application of the Job Creation Law are challenges for the sustainability of MSME businesses. Expectations for the contribution of MSMEs to the economy through increased turnover, digitalization that supports productivity, financing, market expansion and MSME data integration, as well as achieving digital literacy and financial inclusion targets nationally. The research method used is a qualitative approach and contextual techniques regarding the transfer of knowledge that occurs in the strategic partnership ecosystem. This research was conducted in the City of Tasikmalaya with a focus on MSME^s leading commodities Keywords: Strategic Partnership Ecosystem, Sustainable Superior Performance of MSMEs Share Link | Plain Format | Corresponding Author (Irvan Husein Kusumah)

258	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-100
STRATEGIES TO STRENGTHEN DIGITAL TRANSFORMATION AND TELEMEDICINE IMPLEMENTATION ON ACCELERATION OF PERFORMANCE ORGANIZATION arif prianto, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo Universitas Pendidikan Indonesia Abstract The issues studied by the author are related to digital transformation and organizational performance in the the covid 19 pandemic era. Digital transformation is one of the important keys in increasing productivity and achieve competitive advantage by transforming organizations. This study aims to determine the effect of Digital Transformation on the Organizational Performance. In this study using a quantitative survey approach with two variables, namely, Digital Transformational and Organizational Performance. The results of studies and research the majority of researchers agree that telemedicine is the key to future health services. Keywords: (1) Digital Transformation (2) Implementation of Telemedicine (3) Organizational Performance Share Link | Plain Format | Corresponding Author (arif prianto)

259	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-108
Entrepreneurship Knowledge and Characteristics of Entrepreneurs to Increase Business Success Hari Mulyadi, Depitri Anggraeni, Yusuf Murtadlo Hidayat Universitas Pendidikan Indonesia Abstract Purpose - to find out (1) an explanation of entrepreneurial knowledge, (2) describe the characteristics of entrepreneurship, (3) an explanation of business success, (4) the effect of entrepreneurial knowledge on business success (5) the effect of entrepreneurial characteristics on business success (6) the influence of entrepreneurial knowledge and entrepreneurial characteristics on business success. Design/Methodologhy/approach - This research was conducted on a non-random sample, using a descriptive and verification approach with explanatory research methods and data analysis techniques using multiple linear regression Finding - high entrepreneurial knowledge, high entrepreneurial characteristics, high business success, entrepreneurial knowledge affects business success, entrepreneurial characteristics affect business success, also entrepreneurial knowledge and entrepreneurial characteristics affect business success Orisinality - the differences is decided in independent variable object, and reaserch method. Population and research sample, research period, measure instrument and research result, and source of theory and international journal and international book and research findings. Keywords: Entrepreneurship Knowledge, Entrepreneurial Characteristics, Business Success Share Link | Plain Format | Corresponding Author (Hari Mulyadi)

260	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-113
THE EFFECT OF ONLINE EVALUATION MEDIA ON LEARNING OUTCOMES B Lena Nuryanti, Intan Rahmi Nurhidayati, Sulastri Universitas Pendidikan Indonesia Abstract ^Purpose - to find out (1) an explanation of entrepreneurial knowledge, (2) describe the characteristics of entrepreneurship, (3) an explanation of business success, (4) the effect of entrepreneurial knowledge on business success (5) the effect of entrepreneurial characteristics on business success (6) the influence of entrepreneurial knowledge and entrepreneurial characteristics on business success. Design/Methodologhy/approach - This research was conducted on a non-random sample, using a descriptive and verification approach with explanatory research methods and data analysis techniques using multiple linear regression Finding - high entrepreneurial knowledge, high entrepreneurial characteristics, high business success, entrepreneurial knowledge affects business success, entrepreneurial characteristics affect business success, also entrepreneurial knowledge and entrepreneurial characteristics affect business success Orisinality - the differences is decided in independent variable object, and reaserch method. Population and research sample, research period, measure instrument and research result, and source of theory and international journal and international book and research findings. Keywords: Online Evaluation Media, Learning Outcomes, Quizizz Share Link | Plain Format | Corresponding Author (Lena Nuryanti S)

261	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-132
Community Satisfaction Analysis of Publik Services Case Study : Development Planning Agency, Regional Research and Development of Tasikmalaya City Andriana Revaldhi, Alfira Sofia, Vanessa Gaffar Indonesian Education University Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154 Abstract One measure of success in providing services to a government organization is determined by the level of satisfaction of service recipients. Service recipient satisfaction is achieved when service recipients receive services in accordance with what is needed and expected. Study this aim knowing level satisfaction Public to services provided by the Research and Development Planning Agency for the City of Tasikmalaya. Data collection using saturated sampling technique to service recipients within a certain period of time. Variable study arranged use method Customized Kanzei with variable Index Satisfaction Society (IKM) in the Regulation of the Minister for Empowerment of State Apparatus and Bureaucratic Reform No. 14 of 2017. The measurement results obtained from the 9 service elements obtained the results of the Community Satisfaction Index (IKM) score: 80.38 with an index number of 80.38, the performance of this service unit is in service quality B with GOOD category. The element that has the highest Average Value (NRR) is the element of Cost/Tariff (3,610) in the VERY GOOD category and the element with the lowest NRR is the Service Time element (3,070) which is still in the GOOD category, while the other elements with almost the same NRR are in the GOOD category. Keywords: Community Satisfaction, IKM, Publik Services Share Link | Plain Format | Corresponding Author (Andriana Revaldhi)

262	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-137
Implementation of Strategic Management in Educational Institutions Ahmad Gunawan (a*), Agus Rahayu (b), Lili Adi Wibowo (c) Universitas Pendidikan Indonesia Abstract Strategic management is the application of planning, monitoring, analysis, and evaluation carried out on an ongoing basis by the organization in order to fulfill its goals. To keep up with the rapid and spontaneous changes in the business environment, businesses must be able to continuously assess their strategy. With the guidance of strategic management, organizations may assess where they are right now, develop a plan to get them where they want to go, then track their progress against that plan. Strategy management in educational institutions will be examined as part of this research. A library search was employed in this study. Researchers acquire, evaluate, and arrange data from a variety of sources, including journal articles, books, and other studies on the topic of educational strategic management. According to the findings of the study, educational institutions must formulate several aspects in order to implement strategic management, such as: 1) the vision, mission, and values of educational institutions, 2) long-term goals, 3) determine the priorotas strategy, 4) compile performance indicators, 5) outline operational objectives, and 6) pay attention to resource needs (physical, human, financial). Keywords: Management- Strategic- Educational Institutions Share Link | Plain Format | Corresponding Author (Ahmad Gunawan)

263	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-138
Implementation of smart farming as a modern farming method to improve the welfare of farmers in West Bandung regency Heidy Mahardiani Gandi (a*), Asep Mulyana (b), Yunizar (c) Master of Integrated Microfinance Management of padjajaran university Abstract This study aims to examine the application of smart farming as a modern agricultural method to improve the welfare of farmers in West Bandung regency in an effort to accelerate technological transformation that is very necessary in order to achieve optimal targets, add value and increase competitiveness. By adopting Smart Agriculture (Smart Faming) becomes a future solution that can be applied to agricultural products so as to provide ease of optimizing the potential of domestic, regional and international agricultural markets aimed at improving the welfare of farmers. Keywords: Smart Farming, modern agriculture, welfare of farmers Share Link | Plain Format | Corresponding Author (Heidy Mahardiani Gandi)

264	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-143
Role Conflict-Job Resources Impact on Emotional Exhaustion: Work-Family Conflict as Mediator Cecylia Mauri Napitupulu (a*), Putri Mega Desiana (b) a) Human Capital Management, University of Indonesia Jl. Salemba Raya, No.4, DKI Jakarta, Indonesia 10430 (*)cecylia.mauri[at]ui.ac.id b) University of Indonesia Jl. Salemba Raya, No.4, DKI Jakarta, Indonesia 10430 Abstract In the work environment, job characteristics such as high role stress and low resources have an impact on workers^ emotional exhaustion, including Public Accountant workers. During COVID-19, Public Accountant workers should change their work method to working from home (WFH) where they get distracted with their family roles and their responsibilities at home which makes an impact on their emotional exhaustion. The main focus of this study is to see the relationship between role conflict as a part of role stress, job autonomy and social supports as part of job resources, to emotional exhaustion, with work-family conflict as a mediator variable. Data were collected from Public Accountant workers (N=170) who work from home in Jakarta. This study was analyzed with CFA and SEM, to see the effect of role conflict, job resources, work-family conflict, emotional exhaustion. The result shows that role conflict and and job resources has an impact on work-family conflict, but not on emotional exhaustion. Work-family conflict is not only has an impact on emotional exhaustion, but also mediated between role conflict and job resources to emotional exhaustion. Keywords: Emotional exhaustion- Role conflic- Job resources- Work-Family Conflict- Accountant Public Share Link | Plain Format | Corresponding Author (Cecylia Mauri Napitupulu)

265	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-147
MARKETING STRATEGY IN THE DESIRE TO USE ONLINE SHOPPING Mohamad Reza Nurpratama (1*), Agus Rahayu (2), Aceng Gima Sugiama (3), Lili Adi Wibowo (4), Rini Larasati Irawan (5) 1) Universitas Pendidikan Indonesia *mohamadrezanurpratama[at]upi.edu 2) Universitas Pendidikan Indonesia agusrahayu[at]upi.edu 3) Politeknik Bandung Indonesia gima.sugiama[at]polban.ac.id 4) Universitas Pendidikan Indonesia liliadiwibowo.edu[at]upi.edu 5) Universitas Pendidikan Indonesia ririn[at]upi.edu Abstract With more citizens using online shopping, there is a strategy that plays a role behind these subjective norms, and perceived enjoyment is some of the things that are expected to affect user interest in shopping online when shopping. Because of the desire or expectations that individuals can have, customers wanting comfort in using the application will affect their interest when they use something. In overall data processing, the results of the study, all data regarding subjective norms and perceived enjoyment of interest of use in Bandung and Jakarta residents have significant value, and this is evidenced by a probability value that is not less than 0.05. in measuring whether the model is fit or not, in this study, the subjective norm, perceived enjoyment to intention to use model has a fit model because of the high CMIN value. CMIN is the basis for measuring the level of fit in the model. Keywords: Intention to use- Perceived Enjoyment- Strategy- Subjective Norm. Share Link | Plain Format | Corresponding Author (Mohamad Reza Nurpratama)

266	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-156
THE AMBIGUITY OF INFORMATION OVER PARIS FASHION WEEK ON THE TRUST OF MS. GLOW RESELLERS Halimah Zahrah a) Universitas Pendidikan Indonesia Jalan Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154 b) Faculty of Economics and Business Education Abstract This study aims to determine the influence of the ambiguity of information posted on Instagram @msglowbeuty on claims that they will appear at the Paris Fashion Week event on the trust of resellers in the city of Bandung in buying and selling products back to the consumer. This type of research is descriptive and quantitative. The analysis unit studied was ms Glow resellers in Bandung, active on Instagram social media. The sample studied was 100 respondents. The sampling technique uses Cluster Random Sampling. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing Determination Coefesient (R2), T-Test, F Test. Instrument Test using Validity & Reliability analysis. The analysis tool uses SPSS 26. The results of the study found that Ho was accepted and H1 was rejected stating that there was no significant influence of the contribution between the variables of Information Ambiguity (X) on the trust (Y) of resellers in the city of Bandung. Keywords: Ambiguity of information, Trust, Reseller, Paris Fashion Week Share Link | Plain Format | Corresponding Author (Halimah Zahrah)

267	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-164
Business Strategy using SWOT Analysis in Implementing Loan Origination System to Improve Bank^s Business Performance (Case Study at Mortgage Credit) Harmansyah Nasution (a*), Agus Rahayu (b), Lili Adi Wibowo (c), Puspo Dewi Dirgantari (d), Erwin Yulianto (e), Ryan Nurgraha (f) (a*, b, c, d) Universitas Pendidikan Indonesia (e) Universitas Langlangbuana (f) Universitas Garut Abstract The use of information systems and technology in the banking environment is increasing and expanding, especially in competing and gaining competitive advantage. In the loan management process, such as collecting information and verifying applicants regarding personal data, income data and collateral data, it is a measurement of the credibility of the prospective debtor. Loan Origination System (LOS) is a system specifically developed to support the processing of credit applications required by banks with the aim of making it easier and faster. Following this trend, the banking industry implemented a Loan Origination System (LOS) for mortgage lending as one of the implementations of digital transformation. This study aims to describe the External Environment, Internal Environment, Banking Credit Process Re-Engineering, Loan Origination System Implementation and Business Performance in the Banking Industry. The research method used is a Systematic Literature Review of relevant research using the Research Questions (RQ) set out in this study. The research conducted resulted in a Loan Origination System Implementation Model to Improve Business Performance in the Banking Industry. Keywords: External Environment, Internal Environment, Banking Credit Process Re-engineering, Loan Origination System Implementation, Business Performance Share Link | Plain Format | Corresponding Author (Harmansyah Nasution)

268	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-165
Corporate Strategy Formulation Approaches using Organization Structure Transformation to Optimize Business Performance Irwan Triherda Permana (a*), Agus Rahayu (b), Lili Adi Wibowo (c), Puspo Dewi Dirgantari (d), Erwin Yulianto (e), Ryan Nurgraha (f) (a*, b, c, d) Universitas Pendidikan Indonesia (e) Universitas Langlangbuana (f) Universitas Garut Abstract The era of digitalization is an era that cannot be avoided anymore. Starting from the Industry 1.0 revolution to the current 4.0, where the digitalization era has transformed every aspect of people^s lives, including in the banking industry, towards digital. Consumer trends, government policies, regulators, up to millennials, are some examples of aspects that in one phase require Organizational Transformation so that the Organization can achieve its goals. This study aims to determine the description of the Internal Environment, External Environment, Annual Board of Directors Strategic Direction, Organization Structure Transformation Implementation & Business Performance. The research method used is a Systematic Literature Review of relevant research using the Research Questions (RQ) set out in this study. The research carried out resulted in an Organization Structure Transformation Model to Improve Business Performance in the Banking Industry. Keywords: External Environment, Internal Environment, Annual Board of Directors Strategic Direction, Organization Structure Transformation Implementation, Business Performance Share Link | Plain Format | Corresponding Author (Irwan Triherda Permana)

269	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-185
Development of Online Sales Through Tokopedia And Shopee And Improvement of Customer Relationship Management at Alaskaki Concept Store Cheeryl Nefidya Sari Universitas Indonesia Abstract Increasing sales and improving customer relationship management is really important for any business. Alaskaki Concept Store, the object of study, an SME who sells apparels and accessories such as shoes, glasses, hats and bags, facing difficulties to increase their online sales and managing relationship with customers. The study aims to guide SME Alaskaki Concept Store on how to develop or increasing the sales through online channels (Tokopedia and Shopee) and improving their customer relationship management. The business coaching was conducted during January until June 2022 and using qualitative research with descriptive analysis. All data collected by in-depth interviews, observations, online questionnaires, and literature reviews. Through this business coaching, it is expected that the sales of SME Alaskaki Concept Store will be increased and they could maximize the use of customer^s database to carry out more targeted promotions. Keywords: Business Coaching, Customer Relationship Management, Online Sales, Alaskaki Concept Store, SME Share Link | Plain Format | Corresponding Author (Cheeryl Nefidya Sari)

270	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-195
PENGARUH STRATEGI HARGA TERHADAP VOLUME PENJUALAN JASA INSPEKSI MOBIL PADA CEKMOBIL.NET Arief Rachmansyah, Agus Rahayu, Puspo Dewi Dirgantari UPI (UNIVERSITAS PENDIDIKAN INDONESIA Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154 Abstract Penelitian ini bertujuan untuk mengetahui apakah strategi penetapan harga berpengaruh terhadap volume penjualan jasa inspeksi mobil pada cekmobil.net. Metode analisis yang digunakan adalah analisis deskriptif kualitatif yaitu suatu analisis yang menguraikan strategi manajemen untuk menaikan harga terhadap peningkatan penjualan yang meliputi Uji Validitas dan Uji Reliabilitas. Uji validitas adalah untuk mengukur relevan tidaknya pengukuran dan pengamatan yang dilakukan pada penelitian, dalam penelitian ini uji validitas dipergunakan untuk mengukur apakah kuesioner sebagai alat ukur yang digunakan sudah sesuai atau benar. Uji Reliabilitas adalah untuk mengetahui apakah instrument yang digunakan reliable atau tetap konsisten bila dilakukan berkali-kali pada waktu yang berbeda. Suatu kuesioner dikatakan reliable jika nilai α > 0,06. Hasil analisis penelitian ini menunjukkan bahwa Variabel Harga (x) berpengaruh terhadap Peningkatan volume penjualan jasa inspeksi mobil pada cekmobil.net Keywords: HARGA, VOLUME PENJUALAN Share Link | Plain Format | Corresponding Author (ARIEF RACHMANSYAH)

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