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211	Organizational Behavior, Leadership and Human Resource Management	ABS-221
INFLUENCE OF ORGANIZATIONAL CLIMATE AND EMPLOYEE TRAINING ON EMPLOYEE PERFORMANCE WITH INNOVATIVE WORK BEHAVIOR AS A INTERVENING VARIABEL IN NORTH SUMATERA PROVINCIAL MANPOWER OFFICE Nurul Huda (a*), Iskandarini (b), Syafrizal Helmi Situmorang(c) Master of Management, Universitas Sumatera Utara Abstract The employment problem faced by the Nationals, especially in North Sumatera, is the gap between the small amount of labor absorption compared to the availability of employment opportunities. Likewise, the welfare of workers and the placement of North sumatera workers who have decreased and productivity has become the attention of the agency to increase it. Therefore, to solve the challenges and problems of the worker, the agency must have employees who are productive, innovative, effective, and efficient with a high level of professionalism and integrity. This type of research is descriptive quantitative. The population in this research was 123 employees with a probability sampling technique, namely by using simple random sampling thus, there were 94 employees taken as the respondents. The data were collected by distributing questionnaires, and conducting interviews. The data analysis by Smart -PLS was done to discover the indicators that influenced these variables. The result of the research demonstrated that innovative work behavior was able to mediate the influence of organizational climate and employee training on employee performance. Keywords: Employee Performance, Organizational climate, Employee Training, Innovative Work Behavior Share Link | Plain Format | Corresponding Author (Nurul Huda)

212	Organizational Behavior, Leadership and Human Resource Management	ABS-225
THE EFFECT OF INNOVATION AND PARTICIPATION ON JOB SATISFACTION EMPLOYEE WITH PSYCHOLOGICAL OWNERSHIP AS MEDIATION VARIABLE IN WEDDING DECORATION BUSINESS REGISTERED IN DECORATION ENTREPRENEUR ASSOCIATION INDONESIA (ASPEDI) NORTH SUMATERA Febriza Master of Management, University Of North Sumatera Abstract This research is aimed at employees whose the decoration vendors are registered with the Indonesian Decoration Entrepreneurs Association (ASPEDI) in North Sumatra. Job satisfaction is a factor that can affect innovation and employee participation in working in the wedding decoration business which is mediated by psychological ownership. Validity test using Statistical Product and Service Solution (SPSS) software.This study uses quantities methods by distributing questionnaires to respondents with a total of 69 respondents. Statistical analysis used is path analysis. Keywords: Innovation, Participation, Job Satisfaction, Psychological Ownership, Wedding Decoration Share Link | Plain Format | Corresponding Author (Febriza )

213	Organizational Behavior, Leadership and Human Resource Management	ABS-226
THE EFFECT OF WORK DISCIPLINE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT RAHMAD SWALAYAN Adri Yani Lifia (1), Prihatin Lumbanraja (2), Meilita Tryana Sembiring (3) 1) Master of Management Student, Postgraduate School of Universitas Sumatera Utara 2) Lecturer, Universitas Sumatera Utara * Corresponding author. Email : lifiaa21[at]gmail.com Abstract Optimal performance is an absolute requirement for the fulfillment of organizational goals, performance on all activities and policies that exist in the organization. This research was conducted in a supermarket located in Padang Sidempuan, North Sumatra. This study aims to analyze how big the influence of employee discipline and work environment on employee performance at Rahmad Swalayan. Responding to the growing competition in the supermarket at this time is very important to maintain organizational performance to survive in the market, amidst the onslaught of retailers such as Indomaret and Alfamart. This research was conducted with a quantitative approach by distributing it to 30 employees of Rahmad Swalayan. Furthermore, this finding is an experience to provide insight to the organization on how organizational discipline and work environment can improve employee performance in the organization. Keywords: Work Discipline, Work Environment, Employee Performance Share Link | Plain Format | Corresponding Author (Adri Yani Lifia)

214	Organizational Behavior, Leadership and Human Resource Management	ABS-230
The Influence of Work Environment and Reward Programs on Turnover Intentions through Work Loyalty at PT. Metallic Bara Synergy, Jambi Siti Vania Wildhanie Wallad Master of Management, University Of North Sumatera Abstract This study aims to analyze the influenced of Work Environment and Reward Programs on Turnover Intentions through Work Loyalty. The research method used is a quantitative description with Path Analysis in answering the research hypothesis. The population in this study are all employee with total 78 people. The results show that all variables directly affect Turnover Intention or indirectly through Work Loyalty affect Turnover Intention. Keywords: Work Environment, Reward Program, Work Loyalty, Turnover Intention. Share Link | Plain Format | Corresponding Author (Siti Vania Wildhanie Wallad)

215	Organizational Behavior, Leadership and Human Resource Management	ABS-232
Analysis of the Role of the North Sumatera Province Communication and Information Office in Handling Hoax Information Christian Alesi Tamado Pasaribu, Prof. Dr. Ir. Harmein Nasution, MSIE., Dr. dr. Linda Trimurni Maas, MPH Universitas Sumatera Utara Abstract Technological developments in the era of the Industrial Revolution 4.0, have a significant impact on people^s lives. The positive impact is increasing public knowledge in the use of mass media technology and social media via the internet, so that information can be easily obtained and accessed very quickly. In addition to having a positive impact, the negative impact always accompanies such as the emergence of the phenomenon of spreading false information or hoaxes on social media that it is feared can cause various kinds of problems. This research was conducted from November 2021 to June 2022 and took place at the North Sumatra Governor^s Office Complex Jl. Prince Diponegoro No. 30, Madras Hulu, Kec. Medan Polonia, Medan City, North Sumatra 20152, The research method conducted by the researcher in qualitative research. The purpose of qualitative research is to gain a general understanding of social reality from the participant^s perspective. The threat from hoaxes is real and can be troubling to various parties, especially people who are so easy to receive information without being filtered about the truth first. The strategy used by the North Sumatra Province Communication and Information Office in detecting hoaxes is to use the website belonging to the Ministry of Communication and Information Technology to check a hoax. hoax information or not, after examining the analysis of the role of the North Sumatra Province Communication and Information Office in handling hoax information, it can be concluded that the North Sumatra Province Communication and Information Office has carried out its duties and functions as the front line to prevent the circulation of hoax information and straighten out a hoax. information so that later it can become useful information and right on target in the North Sumatra area. Keywords: Hoax Information, Qualitative Research, Communication and Information Office of North Sumatra Province, Mass Media, Social Media. Share Link | Plain Format | Corresponding Author (Christian Alesi Tamado Pasaribu)

216	Organizational Behavior, Leadership and Human Resource Management	ABS-233
The Effect of Communication Motivation and Work Discipline on Employee Performance at Bank ABC Credit Operational Unit Medan Alif Kurnia Daud (1*), A. Rahim Matondang (2), Linda Trimurni Maas (2) 1) Master of Management Student, University of North Sumatera 2) Lecturer, University of North Sumatera Abstract Employee performance determines the progress of a company because performance is a very important thing in the organization^s efforts to achieve goals. If employees have good performance, it will certainly have a beneficial impact on the company and vice versa if employee performance is low, the company will experience difficulties and losses in achieving the goals set by the company. The purpose of this study was to examine and analyze the effect of communication, motivation and work discipline on performance either partially or simultaneously. The approach used in this study is an associative approach. The population in this study were all employees of Bank ABC^s Credit Operational Unit Medan, totaling 50 employees. The sample in this study was the saturated sample method where all members of the population were used as a sample of 48 employees of Bank ABC Credit Operational Unit Medan minus researchers and leaders. Data collection techniques in this study used documentation, observation, and questionnaire techniques. The data analysis technique in this study used a quantitative approach using statistical analysis using data quality tests, multiple linear regression, classical assumption test, hypothesis testing and coefficient of determination test in this study using the SPSS (Statistical Program For Social Science) software program. Keywords: Communication, Work Motivation, Work Discipline And Performance Share Link | Plain Format | Corresponding Author (Alif Kurnia Daud)

217	Organizational Behavior, Leadership and Human Resource Management	ABS-234
ANALYSIS OF COMPENSATION AND ORGANIZATIONAL CULTURE INFLUENCE ON PALM OIL EMPLOYEE PRODUCTIVITY PT. CAKRA DAYA SUKSES, SEKADAU - WEST KALIMANTAN Amarullah Salim Harahap (1*), A. Rahim Matondang (2), Iskandarini (2) Master of Management, Postgraduate School of Universitas Sumatera Utara Abstract Plantation company in carrying out its activities cannot be separated from the support of human resources to achieve its success because human resources are the main movers in the plantation sector in all main lines of work. The resolution of various problems that occur in human resources must be handled quickly so that organizational goals can be achieved. This study aims to knowing impact of compensation influence and organizational culture on palm oil employee productivity in Sekadau Regency, West Kalimantan Province. The population of this study is Sepuah Estate palm oil harvesters, with 40 employee sample for totally 45 harvesters. Methods analysis used in this study is a quantitative descriptive method, namely through approaches, data collection, and analysis using statistics. The data used using observations techniques, interviews, premier data. The analytical method used in this study are validity test, reliability test, classic assumptions test (normality test, heteroscedasticity test, multicollinearity test), multiple linear regression analysis, correlation coefficient analysis, determination coefficient test and hypothesis test (T-test and F-test). This study uses a quantitative approach with data analysis using SPSS verse 24 software. The result of the study show that compensation has a significant effect on employee productivity. Organizational culture has a significant effect on employee productivity. Compensation and organizational culture together have a significant effect on employee productivity. Keywords: Compensation, Organizational Culture, Employee Productivity. Share Link | Plain Format | Corresponding Author (Amarullah Salim Harahap)

218	Organizational Behavior, Leadership and Human Resource Management	ABS-236
IMPLEMENTATION OF PERFORMANCE TARGET ACHIEVEMENT OF PT. RAHMAT TUNAS KARYA CITRA MANDIRI PADANG SIDEMPUAN Zainal Abidin Nasution University of North Sumatera Abstract The purpose of this study is to describe and analyze performance and to find out what factors affect the performance of employees of PT. Rahmat Tunas Karya Cipta Mandiri Padang Sidempuan. The achievement of performance targets is one of the important things in an organization to find out the extent to which the work plan targets are carried out. This study uses the theory of organizational performance measurement through the dimensions of quality, quantity, timeliness, and cost effectiveness. Validity test using Statistical Product and Service Solution (SPSS) software. This research method uses qualitative research with a descriptive approach in the form of documentation studies, observation methods, interviews and literature studies with a total of 35 respondents. Keywords: Organizational Performance, Quality, Quantity, Timeliness, Cost Effectiveness Share Link | Plain Format | Corresponding Author (Zainal Abidin Nasution)

219	Organizational Behavior, Leadership and Human Resource Management	ABS-237
THE INFLUENCE OF PEDAGOGIC COMPETENCE AND SELF-EFFICACY OF KNOWLEDGE DONATING IN SINAR SENTOSA EDUCATION FOUNDATION Boy Raja Sianturi (1*), Iskandarini (2), Vivi Rahmadhani Pohan (2) 1) Master of Management Student, Postgraduate School of Universitas Sumatera Utara 2) Lecturer, Universitas Sumatera Utara Abstract In creating quality education, teacher performance is needed to share knowledge with other teachers. This can involve several different roles in giving and receiving that knowledge. This study aims to test and analyze empirically the effect of pedagogic competence and self- efficacy on the contribution of knowledge. Questionnaires were distributed to 58 respondents, namely teachers who work at the Sinar Sentosa Education Foundation. The sampling technique in this study used a saturated sample (census sample). Validity test using Statistical Product and Service Solution (SPSS) software. Sources of data from this study using three stages, namely data reduction, data presentation and drawing conclusions. Keywords: Pedagogical Competence, Self-Efficacy, Knowledge Donating Share Link | Plain Format | Corresponding Author (Boy Raja Sianturi)

220	Organizational Behavior, Leadership and Human Resource Management	ABS-240
THE RELATIONSHIP OF CERTIFICATION AND MOTIVATION TO TEACHER PERFORMANCE IN SMK SWASTA HARAPAN STABAT Bayu Pancarani Kesuma Negara Dayli1, Meilita Tryana Sembiring2 dan Iskandarini3 1Master of Management Study Program, Postgraduate School of Universityof North Sumatera 2Master of Management Study Program, Postgraduate School of Universityof North Sumatera 3Master of Management Study Program, Postgraduate School of Universityof North Sumatera Corresponding author. Email: tehranidayli15[at]gmail.com Abstract The teacher certification program has been implemented since 2007 after the issuance Peraturan Pendidikan Nasional Nomor 18 Tahun 2007 tentang Sertifikasi Guru concerning Teacher Certification. This certification program is implemented with the aim of increasing teacher competence as professional educators.Certification is a form of recognition from the government for the achievement of teacher performance, which requires teachers to carry out their duties as professional educators. If teachers are unable to fulfill their obligations, the government will automatically terminate their certification benefits. Through this certification program held by the government, teachers are finally increasingly motivated to improve their professionalism in their work. This research was conducted at SMK Swasta Harapan Stabat. Thus, the number of samples is equal to the total population of 71 respondents. Conclusions of this study: Certification has a positive and significant effect on teacher performance at SMK Swasta Harapan Stabat . Motivation has a positive and significant effect on teacher performance at SMK Swasta Harapan Stabat. Certification and motivation have a positive and significant effect on teacher performance at SMK Swasta Harapan Stabat .Suggestions in this study are expected that the results of this study can help increase teacher motivation in carrying out teaching and learning activities that are more efficient and conducive to forming future cadres who have proud qualities, and help teachers to improve their performance more professionally as educators. In addition, it is expected to make a good contribution to the school itself and as a study material regarding the implementation of certification as well as evaluation and identification of deficiencies during the implementation of certification. Keywords: Certification, Motivation, Teacher Performance Share Link | Plain Format | Corresponding Author (Bayu Pancarani Kesuma Negara Dayli)

221	Organizational Behavior, Leadership and Human Resource Management	ABS-245
THE EFFECT OF LEADERSHIP, MOTIVATION, AND COMPENSATION ON EMPLOYEE TURNOVER INTENTION WITH JOB SATISFACTION AS INTERVENING VARIABLE AT PT BPR NBP 22 BINJAI Armudin Purba (1*), Prihatin Lumbanraja (2), Meilita Tryana Sembiring (3) Universitas Sumatera Utara Abstract Turnover on employees has a negative impact on the organization, which can be seen from the instability of the organization in terms of workforce and the increase in human resource costs in the form of training costs that have been invested in employees to recruitment and retraining costs. The type of research is associative research, according to Sugiyono (2014), the associative approach is an approach that uses two or more variables to determine the relationship or influence of one another. the variables are (X1) Leadership, (X2) Work Motivation, (X3) Compensation, to (Y) Turnover Intention, through (Z) Job Satisfaction of employees at PT BPR NPB 22 Binjai. This research was conducted at PT BPR NPB 22 Binjai on Jl. Tengku Amir Hamzah, Jatinegara, Binjai City, North Sumatra. The population in this study were all employees of PT BPR NPB 22 Binjai of 60 people. The sampling technique used in this research is saturated sampling. Conclusions of this study: Leadership has a positive and not significant effect on employee job satisfaction at PT BPR NPB 22 Binjai. Motivation has a positive and not significant effect on employee job satisfaction at PT BPR. Compensation has a positive and not significant effect on employee job satisfaction at PT BPR NPB 22 Binjai. Job satisfaction has a positive and significant effect on employee turnover intention at PT BPR NPB 22 Binjai Leadership has a not positive and significant effect on employee job satisfaction through employee turnover intention at PT BPR NPB 22 Binjai. Motivation has a positive and not significant effect on employee job satisfaction through employee turnover intention at PT BPR NPB 22 Binjai. Compensation has a positive and not significant effect on employee job satisfaction through employee turnover intention at PT BPR NPB 22 Binjai. Keywords: Leadership, Motivation, Compensation, Job Satisfaction, Turnover Intention Share Link | Plain Format | Corresponding Author (Armudin Purba)

222	Organizational Behavior, Leadership and Human Resource Management	ABS-246
The Effect of Training on Employability and Its Implications on Employee Performance: A Case Study on Hotel Employees in Bandung M. Masharyono, S.H. Senen, K. Sofian Universitas Pendidikan Indonesia Abstract This study aims to determine the effect of training on work ability and its implications for employee performance. The research method used is quantitative. The unit of analysis is Horison Hotel Bandung employees as many as 78 respondents. Data was collected using an online questionnaire (google form). The results showed that training had an effect on work ability where work ability had an effect on employee performance. High performance can increase the productivity and effectiveness of employees in carrying out their work Keywords: Training, Work Ability, Employee^s Performance, Hotel Share Link | Plain Format | Corresponding Author (Masharyono )

223	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-2
Effect of Human Capital, Social Capital, and Financial Capital on SME Survival in Digital Era Study in DKI Jakarta Meliza (a*), Ruslan Prijadi (b) University of Indonesia Abstract SMEs are the most important pillar in the Indonesian economy. Based on data, the number of SMEs in 2018 reached 64.2 million with a contribution to GDP of 61.07% or worth 8,573.89 trillion rupiah. In 2019 the COVID19 pandemic occurred, restrictions on community activities as an effort to deal with the COVID19 pandemic had caused significant economic losses nationally (Hadiwardoyo, 2020). Small businesses are among the hardest hit by the COVID-19 crisis, many are closing their businesses temporarily, and furthermore facing cash flow constraints (Baker & Judge, 2020). Based on BPS data, the contribution to GDP in 2020 decreased by 23% on an annual basis from 60.3% to 37.3%. The Covid-19 pandemic has had a major impact on the business continuity of Micro, Small business. If we do not know the factors that affect business survival, SME business actors will not know for sure such as the importance of the role of SME owners, access to finance, having strong and good social capital with customers, suppliers, and closest colleagues such as family or friends, the importance of knowing market information that is useful for SME owners in setting strategies to survive and still profit from the business. This study analyze the impact financial, social, and human capital influences the survival of SME in DKI Jakarta during Covid-19 by examining access to finance, trust in networks, networks ties, experience and education as predictors. Online structure questionnaire has been used to collect the data from 150 micro and small enterprise Owners in DKI Jakarta and the data was analyzed through correlation analysis and regression using IBM SPSS 26 software. The results revealed that access to finance, trust in networks, networks ties, experience and education affect SMEs survival. This study is considered useful for SMEs in DKI Jakarta to develop their own businesses by focusing on the main factors that affect the lives of SMEs. Keywords: SME Survival- Financial Social, Human Capital, social Capital, Entrepreneurship Share Link | Plain Format | Corresponding Author (Meliza Kawiharja)

224	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-260
The Exploration of Staycation Innovation based on The Local Culture: An Analysis on Digital Promotion Anang Sutono*, Hari Ristanto, Kennan Pramudia Cipta, Dear Illiyin Pratiwi, Mann Manda, Yehezkiel Antonius, M. Rizky Faturrahman Tourism Business Management, NHI Bandung Tourism Polytechnic, Bandung, Indonesia Abstract This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection carried out through distributing questionnaires to tourists, semi-structured interviews with managers, as well as observation and literature study. From this research, it found that tourists visiting Kawah Putih had a high interest in doing a staycation and demanded the development of activities, especially the provision of interactive activities and organizing events based on the local culture. This research also produces some recommendations for further development for managers of Kawah Putih in the short, medium, and long term. Keywords: Staycation, Digital Promotion, Local Culture Attraction Share Link | Plain Format | Corresponding Author (Anang Sutono)

225	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-261
Indonesian Netizens Travel Preferences and Behaviors Towards Tourism Activities Post COVID-19 Pandemic Herlan Suherlan1, Nurdin Hidayah2, Fajar Kusnadi Kusumah Putra3* 1,2 Department of Tourism, Politeknik Pariwisata NHI Bandung, Indonesia 3 Department of Hospitality, Politeknik Pariwisata NHI Bandung, Indonesia * fap[at]stp-bandung.ac.id Abstract This study explores the preferences attributes and behaviors of Indonesian Internet citizens (netizens) towards tourism activities post-COVID-19 pandemic. The quantitative method was employed. An online questionnaire was distributed to the participants using several online platforms such as websites, Facebook, Whats App, and Instagram. In total, 1008 respondents completed the questionnaires. This studys test processing and data analysis are helped using the IBM SPSS.24 using Kendalls coefficient of concordance. The result indicated that most participants prefer to do a short visit for one to two days during the weekend. They also prefer visiting more natural tourist attractions (i.e., mountains, forests, craters, beaches, and seaside) and cultural places (i.e., museums, galleries, traditional art performances). Respondents also prefer an online booking platform to arrange their trip, prioritizing cleanliness, health, and safety for activities and facilities provided. This study also revealed that the gender variable influences the sub-attributes of travel preferences, followed by travelers origin. On the other hand, age and income were relatively less dominant in influencing the tourism preference sub-attributes. This research can be valuable information to understand the traveler market behavior, especially preferences toward tourism post-COVID-19. The implication of this study can shed new light on tourism destination management and other tourism business to provide risk-free assurance from COVID-19 by preparing and follow health protocols. The limitation of this research is by use of online questionnaires. Further study can be conducted using longitudinal approach follow-up surveys to show whether preferences have remained consistent or changed. A follow-up study can be done through a qualitative approach by conducting in-depth interviews to reveal other aspects that cannot be disclosed through the online questionnaire. Keywords: Tourism, Post COVID-19, Travel preferences, Tourist behaviours, Netizens Share Link | Plain Format | Corresponding Author (Fajar Kusnadi Kusumah Putra)

226	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-6
Dynamic Governance Model: An Approach To Sustainable Poverty Alleviation In Indonesia Arvian Triantoro1*, Agus Rahayu2, Lili Adi Wibowo3, Iqbal Lhutfi4 1 Accounting Education, Universitas Pendidikan Indonesia, Bandung, Indonesia 2 Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia 3 Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia 4 Accounting Education, Universitas Pendidikan Indonesia, Bandung, Indonesia * Corresponding author. Email: arvian.triantoro[at]upi.edu Abstract This study aims to analyse dynamic governance which utilised to alleviate poverty in many governments in various nations. This study is expected to fill a research gap and contribute to the literature on the use of dynamic governance for poverty alleviation. This study uses a qualitative research design. Purposive sampling approach employed in this study. In-depth interviews, observation, and document studies are among the data collection approaches used in this study. The data obtained from this research are in the form of documents/archives, notes from observations, and documents from interviews. The result of this research show Indonesia is currently in the process of transitioning from a rule-based bureaucracy as first five-year goal to a performance-based bureaucracy as second five-year goal, and follow by dynamic governance as the third five-year goal outlined in Presidential Regulation 81 of 2010 on the Grand Design of Bureaucratic Reform 2010-2025, which aims to realise the vision of a World Class Bureaucracy by 2024. Keywords: dynamic governance, sustainable alleviation, indonesia, bappenas Share Link | Plain Format | Corresponding Author (Iqbal Lhutfi)

227	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-262
Gastronomy Tourism : Local Food and Tourism Experience in Bandung Irma Citra Resmi(a), Wawan Dhewanto(b), Dina Dellyana(c) 1) Politeknik Pariwisata NHI Bandung 2) School of Business and Management Institut Teknologi Bandung, Abstract Abstract Gastronomy tourism could also be named as culinary tourism, defined as the activity that the tourists visit a destination to taste the local food and beverage products that can add the experience and impression to their trip. Gastronomy Tourism is currently developing rapidly and become one of the most creative and dynamic segments in the field of tourism. Bandung as one of three places that designated as gastronomy tourism destination in Indonesia besides Bali and also JogloSemar has very attractive gastronomy Tourism Destination. Bandung is one of the cities that develop and expand gastronomy tourism in Indonesia. The qualitative approach used in this research is to understand concepts, opinions, or experiences from the phenomenon in Bandung as a gastronomy tourism destination in the case study. SWOT analysis and flow model technique used as a result generator in the case of local food and tourism experience in Bandung. The local community, tourists, food industry, and local government are involved in this research. Knowing the gastrotourism in Bandung that giving Authentic Experience for tourist specifically it will give specific information that can be useful for gastronomy enthusiast and will illuminate to culture and economic development of Bandung. Keywords: Gastronomy, Gastrotourism, Culinary Tourism, Authentic tourism experience, Bandung Share Link | Plain Format | Corresponding Author (irma Citra Resmi)

228	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-263
Etawa Goat^s Milk-Based Product as Gastronomic Tourism Development Strategy in Desa Pandanrejo, Purworejo Made Citra Yuniastuti (a*), Selvi Novianti (a), Sandra Sanggramasari (a), Tristy Firlyanie Luthfi (a) a) Politeknik Pariwisata NHI Bandung *mac[at]stp-bandung.ac.id Abstract Gastronomic tourism aims to ensure tourists can experience the fulfilment of eating and drinking as a whole entity starting from the preparation process to the final stage when food and beverages are served and consumed. The main goals in developing gastronomic tourism within tourism areas is to provide local people with the opportunity to protect and develop their local gastronomic products. This research will study gastronomic tourism products in Desa Pandanrejo (tourism village), Kaligesing District which have the potential to be developed. Pandanrejo current gastronomy tourism strategy is at Resource-based view, which shows their Peranakan Etawa (Etawa crossbreed) or PE Kaligesing goat^s milk could become one of their competitive advantage as gastronomic tourism products. However, further strategic development is needed to strengthen the position of PE Kaligesing goat^s milk and its processed products as Desa Pandanrejo gastronomy identity, hence sustainable gastronomic tourism can be achieved. This research used qualitative approach with in-depth interviews, observation and documentation studies. Informants were selected purposively, including PE Kaligesing breeders who sell their milk and representatives from Dewa Pandan (tourism driving group). Moreover, results showed that there have not been significant movements in the implementation strategy either at the diagonal, horizontal, vertical or local. The potential for PE Kaligesing goat^s milk to become gastronomic identity in Desa Pandanrejo is still wide open, nevertheless, it requires harmonious coordination from all stakeholders Keywords: Etawa- Pandanrejo- Gastronomy- Strategy Share Link | Plain Format | Corresponding Author (Made Citra Yuniastuti)

229	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-265
The Effect Of Innovation Strategy On Competitive Advantage In Creative Industries Of Garutian Batik Galih Abdul Fatah Maulani, Siti Aisah, Intan Permana, Nizar Alam Hamdani Universitas Garut Abstract The creative industry is one of the sectors that has rapidly developed in Indonesia, especially in Garut. One of the typical Indonesian handicrafts that have infiltrated the universal market is batik. This study discusses the effect of innovation strategy on competitive advantage in the creative industry of the Barik Garutan store. Researchers used a causal research design on 30 respondents. The data analysis technique used is Simple Linear Regression with the IBM SPSS Statistic 25 application. This study aims to determine the innovation strategy that influences competitive advantage in the creative industry of Garutan Batik Shop. Keywords: Innovation Strategy, Competitive Advantage, Garutian Batik, SMEs Share Link | Plain Format | Corresponding Author (Galih Abdul Fatah Maulani)

230	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-10
Achieving Innovation Performance: Does Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matters? Ahmad Johan(1), Agus Rahayu(2), Lili Adi Wibowo(3) (1) Student of Doctoral Program, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia (2,3) Lecturer, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia Abstract The purpose of this study is to examine the influence of entrepreneurial technology opportunism on innovation performance through the mediating role of organizational readiness and the moderating role of environmental dynamism. This study is a carried out using quantitative approach. The population of this study is creative MSMEs in Yogyakarta, Indonesia, which is then chosen using purposive sampling, thus the total number of samples are 215 MSMEs. The data is collected through distributing questionnaire to the respondents. The data obtained is then processed and analyzed using conditional process analysis with SPSS macro-PROCESS. The findings of this study prove that: (1) Entrepreneurial technology opportunism positively influences organizational readiness- (2) Organizational readiness positively influences innovation performance- (3) Organizational readiness mediates the influence of entrepreneurial technology opportunism on innovation performance- and (4) Environmental dynamism negatively moderates the influence of entrepreneurial technology opportunism on organizational readiness. This study is expected to contribute to MSMEs actors in Yogyakarta, to implement integrated marketing system in digital platform in order to drive their innovation performance. Keywords: Entrepreneurial Technology Opportunism- Organizational Readiness- Innovation Performance- Environmental Dynamism Share Link | Plain Format | Corresponding Author (Ahmad Johan)

231	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-266
The Effect Of Entrepreneurial Knowledge On Business Success In Micro, Small And Medium Enterprises (MSMEs) Nizar Alam Hamdani, Anita Fatimah Universitas Garut Abstract This study discusses the effect of entrepreneurial knowledge on business success in micro, small and medium enterprises (MSMEs). The population in this study was micro, small and medium enterprises (MSMEs) in Garut Regency. Researchers used a causal research design on 58 respondents. The data analysis technique used was simple linear regression with SPSS 25 application. Primary data was obtained by distributing questionnaires and secondary data was collected through literature study. Entrepreneurial knowledge had a positive and significant effect on business success. The value of the coefficient of determination was 16.6% while the remaining 83.4% was explained by other variables not included in this study. This research has practical benefits for business actors to increase the success of their business. Keywords: Entrepreneurial Knowledge, Business Success, MSMEs Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

232	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-11
Business Development Strategy Rest Area Silaing Bawah Kota Padang Panjang M. Ardi Nupi Hasyim1*, Agus Rahayu2, Lili Adi Wibowo3 1 Student of Doctoral Program, Departement of Management , Faculty of Economics and Business Education Universitas Pendidikan Indonesia 2,3 Lecturer Departement of Management , Faculty of Economics and Business Education Universitas Pendidikan Indonesia *Corresponding author. Email : Ardi.nupi[at]yahoo.com Abstract The city of Padang Panjang has its own potential and uniqueness compared to other cities in West Sumatra. Supported by its beautiful natural potential, the City of Padang Panjang has several tourist attractions with quite good performance, including the Minangkabau Information and Culture Documentation Center (PDIKM), the Minang Fantasi Area (MIFAN). Providing a place to rest requires no small investment costs. This investment is needed to procure the basic infrastructure needed for resting places to be realized and operational. The basic infrastructure needed includes land, access roads, circulation, facilities, and utilities. In addition to investment in basic infrastructure procurement, operational costs are also required, which include costs for general expenditures, personnel expenditures, and maintenance expenditures. In order for the provision and management of rest areas to be sustainable, the planning and management of rest areas must be planned as efficiently and effectively as possible . The method used is quantitative. The results obtained are Based on the Cartesian SWOT diagram above, it is known that the lower Silaing rest area is in quadrant I, which means that the development strategy is SO, namely the strategy of using strengths to maximize existing opportunities. This strategy is also known as a growth oriented strategy, which is to support an aggressive growth policy. If you refer to this strategy, the Downtown Silaing Rest Area of Padang Panjang City improves the image of the rest area which makes the rest area get a good image from users Keywords: Business Strategy- Development- Rest Area- Kota Padang Panjang Share Link | Plain Format | Corresponding Author (Muhamad Ardi Nupi Hasyim)

233	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-267
The Effect Of Product Innovation On Competitive Advantage: A Study In Beverage Business Of Tekun.Id Nizar Alam Hamdani, Rifan Rahmat Ramdani Universitas Garut Abstract This study investigates the effect of product Innovation on competitive Advantage in the Tekun.id as a beverage business. The researcher used a causal research design with a survey type of 58 respondents who are Tekun.id consumers. The data analysis technique used was the Linear Regression Test using the SPSS version 25 application. Product Innovation has a positive and significant effect on Competitive Advantage. This research has benefits in the development of an applied theory that competitive advantage in the beverage industry is strongly influenced by competitive advantage. For further research, it is expected to be able to examine the dependent variable that is not listed in this research model, and to be able to conduct better research. This research has practical benefits for business actors to increase added value by always developing product innovations in order to achieve competitive advantage. This research model is based on gaps in previous research, as well as methods of collecting data from a population or sample that can be measured. The novelty in this research is testing how much influence Product Innovation has on Competitive Advantage and the selection of different research sites. Keywords: Product Innovation, Competitive Advantage, Beverage Business Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

234	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-12
Entrepreneurial Bricolage on New Product Development: the moderating role of Team Participation Dede Kurnia, Hari Mulyadi, Chairul Furqon Universitas Pendidikan Indonesia Abstract This research aims to examine the moderating effect of Team Participation (TP) on the relationship between Entrepreneurial Bricolage (EB) and New Product Development (NPD). A cross-sectional method was applied with a total of 258 entrepreneurs in West Java Province as respondents. Moreover, the moderating role of TP variable was analyzed using Macro PROCESS for SPSS developed by Andrew F. Hayes. The results showed that TP in decision-making negatively moderates the positive relationship between EB and NPD. This was indicated by the reduction in the influence of EB on NPD as the moderating effect of TP in decision-making increased. This is associated with the ability of high TP to cause information overload which hampers the speed of information processing to cause slow bricolage action. Keywords: Entrepreneurial Bricolage, New Product Development, Team Participation Share Link | Plain Format | Corresponding Author (Dede Kurnia)

235	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-268
The Influence of Organizational Culture on Employee Performance at PT. Hoga Reksa Garment Nizar Alam Hamdani, Novi Ardiyani, Galih Abdul Fatah Maulani, Asri Solihat Universitas Garut Abstract This study is to determine the influence of organizational culture on employee performance at PT. Hoga Reksa Garment. This research uses quantitative research with a survey type of 58 respondents who are employees at PT. Hoga Reksa Garment. The data analysis technique used is the Simple Linear Regression Test using the IBM SPSS Statistic 25 application. The results show that Organizational Culture positively and significantly affects employee performance. And form a linear relationship between organizational culture on employee performance. This research is a development in the form of applied theory. This study provides information on a linear relationship between corporate culture and employee performance. The author hopes that further research can develop research. This research can be helpful for companies to improve employee performance by always paying attention to organizational culture. This research model is based on the previous research gap. The novelty in this research is a different object of study. Keywords: Organizational culture, Employee performance, Human Resource Management Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

236	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-269
The Effect of Business Capital on the Development of Micro, Small, and Medium Enterprises in Garut Regency Nizar Alam Hamdani, Fitri Widaningsih, Sukma Nugraha, Anggun Oktavia Herlianti Universitas Garut Abstract Micro, small and medium enterprises are a general term in the economic world that refers to productive economic enterprises owned by individuals and business entities in accordance with the criteria set by the law. Meanwhile, income is one factor that can measure a business^s success rate. However, based on a survey conducted by researchers on MSE actors in Garut Regency, it is stated that the income obtained has not been able to develop a business. Therefore, it is necessary to pay attention to the factors that cause the increase in business, namely, business capital.This study aims to test and analyze the effect of business capital on the development of MSMEs in the Garut Regency. The method used in this study uses quantitative methods. The data analysis method used in this study is regression analysis. The population in this study is all MSME actors in Garut Regency. The results of this study show that there is an influence of working capital on the development of MSMEs in the Garut Regency. Keywords: business capital, MSMEs, Garut Regency Share Link | Plain Format | Corresponding Author (Nizar Alam Hamdani)

237	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-270
The Effect of Salary on Employees^ Performance: A study in Central Java Sukma Nugraha, Silvi Haerunisa Dwi Putri, Teten Mohamad Sapril Mubarok, Nizar Alam Hamdani Universitas Garut Abstract This study is aimed at empirically examining the effect of salary on employees^ performance in Central Java. This analysis uses Salary as independent variable. The dependent variable is employees^ performance. The sample of this research was employees in Central Java. The sampling technique used in this study was a non-probability sampling technique- convenience sampling. Data was collected by using a questionnaire. 58 questionnaires were distributed online to workers in Central Java. Statistical method used was simple Linear Regression Analysis. The hypothesis testing used statistical test t. The results of this study indicate that salary effects positively employee performance significantly. Keywords: Salary, Employees Performance, Motivation Share Link | Plain Format | Corresponding Author (Sukma Nugraha)

238	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-16
Identifying Indonesia Key Successful Startup Factors using Text Network Analysis Dini Turipanam Alamanda (a*), Agus Rahayu (a), Lili Adi Wibowo (a), Grisna Anggadwita (b) a) Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Indonesia *dinialamanda[at]upi.edu b) School of Economics and Business, Telkom University, Indonesia Abstract The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many startups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian startup founders need to consider at the early stage to grow in a very dynamic business environment. The netnography method is used to explore the founders^ activities in the early-stage period. There are six videos of 6 successful Indonesian startup founders who were observed through the Startup Indonesia YouTube channel. Interviews were conducted by interviewers using unstructured questions with open hypothetical types about the founder^s experience in the early-stage period or the first 2-3 years of startup establishment. The data is then analyzed using InfraNodus to identify findings that have the potential to generate new ideas. Network Structure is focused with 0.29 modularity. The type of propagation dynamics is cyclical variability with alpha exponential: 0.56 or medium category. The results show that there are four main topic clusters, including brand management, internet technology, software, and investing. At the same time, the most significant elements consist of product, people, company, and customer. This finding proves that sophisticated technology is not a critical factor in the success of startups in Indonesia, but the quality of products and people. The research implications can be a good reference for prospective startup founders in Indonesia in facing challenging early-stage dynamics. Keywords: Text analysis- Entrepreneurial mindset- Early-stage startup- Critical success factors Share Link | Plain Format | Corresponding Author (Dini Turipanam Alamanda)

239	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-281
The Effect of Entrepreneurial Knowledge on the Performance of MSME Employees in Garut Lindayani (a), Hazrina Nabila (b*), Nizar Alam Hamdani (c), Agus Supriatna (d) 1. Fakultas Kewirausahaan, Universitas Garut Jl.Terusan Pahlawan, Kab.Garut, Indonesia 2. Fakultas Kewirausahaan, Universitas Garut Jl.Terusan Pahlawan, Kab.Garut, Indonesia *24081120014[at]fkwu.uniga.ac.id 3. Fakultas Ekonomi, Universitas Garut Jl.Terusan Pahlawan, Kab.Garut, Indonesia 4. Bank Jabar Banten Menara BJB Jl.Naripan No.12-14, Kota Bandung, Indonesia Abstract This study aims to determine whether there is a relationship between Entrepreneurial Knowledge and Employee Performance. This study discusses the influence of Entrepreneurial Knowledge on the Performance of MSME Employees in Garut. Researchers used a causal study design on 58 respondents. The data analysis technique is a simple linear regression with SPSS version 25 applications. Entrepreneurial Knowledge significantly affects Employee Performance, which is 88.8%. This shows that the higher the Entrepreneurship Knowledge employees have, the more employee performance will be. This research is a development in the form of applied theory. This research provides information on a linear relationship between Entrepreneurial Knowledge and employee performance. The author hopes that the upcoming research can further develop this research. Keywords: Entrepreneurial Knowledge- Employee Performance Share Link | Plain Format | Corresponding Author (Lindayani .)

240	Strategic Management, Entrepreneurship and Contemporary Issues	ABS-283
The Influence of Entrepreneurship Education on Student^s Entrepreneurship Interest in Entrepreneurship Faculty of Universitas Garut Nala Abwamiah (a*), Galih Abdul Fatah Maulani (b*), Lindayani (c), Nizar Alam Hamdani (d) a) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Kab.Garut, Indonesia *24081120113[at]fkwu.uniga.ac.id b) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Kab.Garut, Indonesia c) Fakultas Kewirausahaan, Universitas Garut Jalan Terusan Pahlawan, Kab.Garut, Indonesia d) Fakultas Ekonomi, Universitas Garut Jalan Raya Samarang No.52A, Kab.Garut, Indonesia Abstract This study aims to empirically examine the effect of entrepreneurship education on students^ interest in entrepreneurship. This analysis used the independent variable, entrepreneurship education. The dependent variable was the interest in entrepreneurship. The sample of this research was students who are currently studying entrepreneurship at the Faculty of Entrepreneurship, University of Garut. The sample was selected by using purposive sampling method. Data was collected by questionnaires distributed directly to 165 students. Statistical method using Simple Linear Regression Analysis. The statistical test used was hypothesis testing t. The results of this study indicate that entrepreneurship education significantly positively affects the interest in entrepreneurship in students. Keywords: Entrepreneurship Educationl Entrepreneurship Interest Share Link | Plain Format | Corresponding Author (Nala Abwamiah)

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